W: 


Handbook 

Church  Publicity 


1922 


Presiding  Bishop  and  Council 
of  the'  Protestant  Episcopal  Church 
Department  of  Publicity 
281  Fourth  Ave.  New  Jork  City 


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Handbook 

of 

Church  Publicity 

1922 


IWraSITT  OF  ILLINOIS  LIBRARY 

JUL  1  0  1922 


Presiding  Bishop  and  Council 
of  the  Protestant  Episcopal  Church 
Department  of  Publicity 
281  Fourth  Ave.  New  York  City 


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** 


Contents 


Foreword 


Church  Publicity 

Some  Definitions,  7 

Fields  of  Printed  Publicity,  10 
The  Public,  10 
The  Church  as  a  Field,  11 
Fields  Within  the  Church,  12 
Covering  the  Fields,  12 

Three  Publicity  Tests,  13 


National  Department  of  Publicity 
General  Program,  16 

Propaganda  for  the  Church ’s  Mission,  16 

Propaganda  for  the  Departments  and  Auxiliaries,  17 

Publicity  Promotion,  18 

Publishing  Agency,  19 

General  Convention  Publicity,  20 

Activities  of  the  Department,  20 


Official  Bulletins,  22 

The  Spirit  of  Missions,  23 

Exchange  of  Methods,  24 

The  Church  at  Work,  25 
Free  Circulation,  26 
Nature  and  Contents  28 
Cost  of  Publication,  29 
Distribution,  29 
An  Experiment,  31 


Serving  as  Publishing  Agency,  31 


News  Service  to  Church  Publications, 

Missionary  and  Other  Notes,  32 

Loan  Packets  of  Literature,  33 

National  News  Bureau,  34 
Field  Organization,  35 
General  Services,  37 
Evangelistic  Purpose,  38 

Advertising,  38 

With  the  Public  as  a  Field,  39 
With  the  Church  as  a  Field,  39 


Promotion,  40 

Of  Organization  for  Publicity,  41 
Of  Publicity  Within  the  Church,  42 
Through  Publicity  Conferences,  43 
Through  Publicity  Commissions,  44 
Of  Evangelistic  Publicity,  45 

Provincial  Publicity 


32 


Diocesan  Publicity 

Organization,  49 
Program,  51 
Diocesan  Papers,  52 

Character  and  Contents,  52 
Distribution,  53 
Financing,  54 
Combination  of  Papers,  55 
Diocesan  News  Bureaus,  56 
Advertising,  58 
Literature  and  Posters,  59 
Financing,  59 

Co-operation,  60 

With  National  Headquarters,  61 
With  Parochial  Headquarters,  62 
With  Other  Diocesan  Departments,  62 
With  Non-Official  Church  Publications,  63 

Publicity  Promotion,  63 

Parochial  Publicity 
Organization,  65 
Parish  Papers,  68 
Cost  of  Publication,  69 
News  Bureaus,  69 

Preparation  of  News  Stories,  71 

Advertising,  72 

Preparation  of  Advertising,  75 

Other  Forms  of  Publicity,  76 
Miscellaneous  Literature,  76 
Library  and  Reading  Room,  77 
Bulletin  Board,  77 
Posters  and  Charts,  77 
Stereopticon  Pictures,  77 
Motion  Pictures,  78 
Publicity  Through  Radio,  78 
Financing,  78 

Co-operation,  79 

With  Diocesan  Headquarters,  79 
With  National  Headquarters  79 
With  Other  Parochial  Departments,  80 
With  Non-Official  Publications,  80 
Promotion  of  Publicity,  80 

Appendices 

Department  of  Publicity,  81 
Diocesan  Publicity  Organizations,  83 
News  Bureaus,  90 
Parochial  Data,  93 
The  Church  at  Work,  96 
Diocesan  Papers,  100 
Church  Periodicals,  107 
Preparation  of  Manuscripts,  110 


Foreword 

The  development  of  publicity  in  the  Church  has  reached  the 
stage  where  it  is  believed  a  handbook  will  be  of  use.  There  are 
still  many  problems  to  be  solved.  There  is  still  much  that  is  ex¬ 
perimental  in  organization  and  activity.  But  the  constant  de¬ 
mands  for  information  and  the  many  requests  for  advice  seem 
to  indicate  the  desirability  of  making  generally  available  the  re¬ 
sults  of  the  last  two  years’  experience  and  of  presenting  a 
statement  of  policies  and  plans. 

This  handbook  has  the  following  definite  objects: 

1.  To  define  Church  publicity  and  to  show  its  necessity  and 
importance  as  an  integral  part  of  Church  work. 

2.  To  explain  the  program  and  activities  of  the  national 
Department  of  Publicity. 

3.  To  promote  the  prosecution  of  Church  publicity  through¬ 
out  the  Church. 

4.  To  demonstrate  the  need  of  complete  co-operation  in 
publicity  between  national,  diocesan  and  parochial  headquarters. 

5.  To  offer  to  dioceses  and  parishes  suggested  programs  of 
publicity  activity. 

The  Department  has  been  doing  pioneer  work  and  is  acutely 
conscious  of  the  fact  that  mistakes  have  been  made.  Of  neces¬ 
sity  its  efforts  have  been  largely  tentative  and  it  has  been 
obliged  to  make  requests  which  may  have  seemed  to  be  unreason¬ 
able.  There  has  been  an  effort  to  secure  and  benefit  by  advice 
from  experienced  publicity  men  on  the  one  hand  and  experienced 
Church  workers  on  the  other.  Frank  criticism  and  advice  from 
the  field  have  aided  materially. 

The  Department  is  glad  to  take  advantage  of  this  oppor¬ 
tunity  to  express  its  deep  appreciation  of  the  patience  and  sym¬ 
pathy  exhibited  throughout  the  Church  in  this  effort  to  develop 
a  phase  of  Church  work  which  was  hardly  recognized  as  such 
until  recent  years  and  towards  which  there  existed  a  widespread 
adverse  prejudice.  The  progress  which  has  been  made  would 
have  been  utterly  impossible  without  the  splendid  spirit  of  co¬ 
operation  which  has  been  generally  shown. 


Church  Publicity 

Some  Definitions 

Publicity,  defined  as  the  quality  which  any  fact  or  truth 
acquires  by  being  made  generally  known,  denotes  in  common 
usage  to-day  the  process  or  act  by  which  this  quality  is  given. 

The  purpose  of  publicity  may  be  merely  to  spread  informa¬ 
tion  or  it  may  be  to  promote  a  cause. 

Publicity  is  not  to  be  confused  with  education.  Education 
is  the  regular  and  systematic  impartation  of  knowledge  to  par¬ 
ticular  persons  for  the  purpose  of  intellectual  and  spiritual 
development  and  training. 

Religious  Publicity  is  publicity  whose  subject  matter  is 
religion  and  whose  purpose  is  the  promotion  of  religion. 

Knowledge  must  precede  interest  or  action.  No  religion 
ever  spread  widely  except  through  publicity. 

Christian  Publicity  is  publicity  in  any  form  in  the 
interest  of  the  Christian  religion.  It’s  primary  purpose 
is  to  make  the  Gospel  known  throughout  the  world.  Gospel 
means  “good  news.”  Jesus  Christ  came  to  men  with  a  message 
from  the  Father,  a  message  which  contained  the  secret  of  human 
happiness.  He  said  to  his  disciples,  “If  ye  know  these  things, 
happy  are  ye  if  ye  do  them.”  The  primary  commission  He 
gave  His  Church  was  to  spread  the  good  news  throughout  the 
world. 

In  a  very  real  sense  He  deliberately  trusted  the  success  of 
His  Mission  to  publicity. 

Church  Publicity  in  its  largest  sense  is  organized  Chris¬ 
tian  publicity  conducted  by  the  Church  for  the  purposes  for 
which  the  Church  exists. 

Because  the  Church  is  divided  by  schism,  all  Church  pub¬ 
licity  is  conducted  by  separate  bodies  of  Christians.  It  is 
therefore  more  or  less  colored  by  the  particular  beliefs  and  prac- 

[n 


tices  of  each  body  and  is  partly  in  the  interest  of  each  par¬ 
ticular  body.  This  is  a  sad  handicap,  but  unavoidable  under 
existing  conditions.  Each  particular  Christian  body  justifies 
itself  on  the  theory  that  it  is  the  truest  expression  of  visible 
organized  Christianity. 

Everything  that  bears  witness  to  Jesus  Christ  has  publicity 
content  and  effect.  The  existence  of  the  Church  in  the  world, 
the  whole  body  of  believers,  is  a  mighty  witness.  Each  commu¬ 
nion  bears  its  testimony.  Every  consistent  and  active  Christian 
is  a  convincing  advertisement.  The  sacrament  of  Baptism  is  a 
proclamation;  the  sacrament  of  the  Holy  Communion  a  “con¬ 
tinual  remembrance.”  The  cathedral  spire  and  the  church  bell, 
the  hospital  bed  and  the  school  desk,  the  worship  and  the  work 
and  all  the  visible  possessions  of  the  Church,  help  to  tell  the 
story.  The  cross,  however  and  wherever  used,  challenges  atten¬ 
tion.  Pictures,  symbols,  banners,  badges,  buttons,  all  attract 
notice.  In  these  and  many  other  ways,  as  well  as  by  the  spoken 
and  written  word,  the  Church  seeks  to  centre  the  eyes  and  ears 
of  men  upon  the  Saviour  of  the  world. 

Spoken  Church  Publicity.  Of  all  these  forms  of  Church 
publicity  the  spoken  and  the  written  word  bulk  the  largest. 
And  of  the  two,  spoken  publicity  is  the  more  effective  and  the 
more  extensive. 

Jesus  Christ,  so  far  as  we  know,  used  spoken  publicity 
only.  His  disciples  used  both  spoken  and  written  publicity. 
Some  record  of  both  is  found  in  the  pages  of  the  New  Testa¬ 
ment. 

The  most  powerful  and  the  most  typical  form  of  spoken 
Church  publicity  is  preaching.  The  substance  of  preaching  is 
Christ  and  His  Gospel.  The  purpose  of  preaching  must  be 
the  same  purpose  which  He  had  and  which  He  commissioned 
us  to  carry  out.  It  is  not  true  Christian  preaching  unless  the 
utterance  is  by  a  Christian  who  speaks  from  genuine  experience 
and  faith.  These  must  be  characteristics  of  all  true  Christian 
publicity  of  any  sort.  Information  about  Christianity  by  an 
unbeliever  is  publicity,  but  not  Christian  publicity. 

All  true  Christian  publicity  must  have  an  evangelistic 
motive,  whether  it  be  spoken  or  written,  whether  it  be  direct 
or  indirect,  whether  it  be  about  Him  or  His  Church  or  about 

[8] 


things  done  in  His  name,  whether  it  be  the  assertion  of  Chris¬ 
tian  truths  or  the  application  of  those  truths  to  human  life 
and  problems,  whether  its  ultimate  purpose  be  apparent  or  not, 
whether  it  be  a  sermon  or  a  tract  or  a  piece  of  news  or  an 
advertisement  or  a  Church  notice. 

Spoken  Church  publicity  finds  expression  in  sermons,  lec¬ 
tures,  addresses  and  all  other  forms  of  spoken  discourse.  It 
includes  Church  notices.  It  includes  especially  personal  con¬ 
versation.  Preaching  is  no  less  preaching  if  there  be  an  audi¬ 
ence  of  only  one.  Preaching  need  not  necessarily  take  the  form 
of  a  sermon.  There  is  no  more  effective  form  of  publicity  for 
any  purpose  than  conversation.  If  churchgoers  were  to  habitu¬ 
ally  repeat  to  non-churchgoers  some  part  of  the  Christian  mes¬ 
sage  they  get  at  church,  the  effect  would  be  overwhelming. 

It  is  not  the  function  of  this  Handbook  tq  cover  the  ground 
of  spoken  publicity.  But  in  considering  written  publicity  it 
is  necessary  to  keep  both  forms  in  mind  or  we  forget  that  each 
is  but  part  of  one  great  process.  They  are  essentially  the  same. 
The  distinction  drawn  for  practical  purposes  is  one  of  form. 

For  the  sake  of  convenience,  the  word  “ publicity’ ’  as  used 
hereafter  in  this  book  without  modifying  adjectives  is  intended 
to  connote  written  publicity  only. 

Written  Church  Publicity.  The  most  effective  written 
Church  publicity  is,  without  doubt,  the  Bible.  We  may  expound 
and  interpret  and  apply  and  enlarge  upon  the  Gospel  story  there 
recorded  but  we  cannot  add  to  its  effectiveness  as  an  evangelis¬ 
tic  medium.  Next  to  the  spoken  word  of  a  sincere  Christian 
it  is  more  influential  in  winning  unbelievers  than  any  other 
human  agency.  Our  Prayer  Book  ranks  high  as  a  means  to  this 
end.  Written  Church  publicity  may  take  the  form  of  books,  of 
pamphlets  and  tracts,  of  correspondence,  of  matter  displayed  on 
bulletin  boards  or  bill  boards,  of  pictures  and  illustrations,  of 
stereopticon  pictures  and  motion  pictures.  Whatever  its  form 
it  takes  its  character  from  its  ultimate  purpose. 

This  Handbook  aims  to  cover  written  Church  publicity  as 
officially  planned  or  carried  on  by  this  Church  through  national, 
diocesan  and  parish  agencies. 


[9] 


Fields  of  Printed  Publicity 

Generally  speaking,  the  field  of  publicity  is  the  public  at 
large.  But  usually  we  have  definitely  in  mind  as  the  public  the 
people  of  a  particular  community  or  state  or  nation.  We  are 
forced  also  to  make  distinctions  other  than  geographical.  In 
religious  publicity,  as  in  secular  publicity,  we  are  obliged  to 
recognize  many  fields,  differentiated  according  to  the  character 
or  purpose  of  the  publicity. 

The  Public 

Publicity  for  the  public  is  publicity  intended  to  reach 
anybody  and  everybody  within  a  given  geographical  field.  News¬ 
papers  are  the  best  example  of  publicity  intended  for  the  public 
at  large. 

Why  should  the  Church  address  publicity  to  the  public? 
The  answer  to  this  question  requires  the  classification  of  the 
public  from  the  standpoint  of  the  Church.  From  this  stand¬ 
point  we  note  that  the  public  includes  three  categories — our  own 
Church  people,  the  members  of  other  Churches  and  the  great 
body  of  the  unchurched. 

Our  Own  Church  People.  As  our  own  people  constitute 
not  more  than  three  per  cent,  of  the  population,  secular  papers 
do  not  offer  the  best  means  of  reaching  them.  Nevertheless,  as 
the  great  majority  of  our  Church  people  do  not  subscribe  for 
any  Church  paper,  or  read  much  if  any  Church  literature,  the 
only  printed  information  about  the  Church  and  the  work  of  the 
Church  which  many  of  them  ever  see  is  contained  in  secular 
papers.  So,  in  some  small  degree,  the  purpose  of  Church 
publicity  in  secular  papers  is  to  reach  our  own  people. 

Other  Religious  Bodies.  As  regards  the  members  of  other 
religious  bodies,  constituting  nearly  one-half  the  population,  it 
is  obviously  desirable  that  they  should  be  informed  of  what  this 
Church  stands  for  and  is  doing.  This  makes  for  better  under¬ 
standing,  friendly  rivalry  in  good  works,  the  breaking  down 
of  isolation  and  ultimate  unity. 

The  Unchurched.  The  challenge  of  the  unchurched  is, 
however,  the  great  incentive  of  Church  publicity  addressed  to 
the  public,  and  the  ultimate  purpose,  whatever  the  character 

[10] 


of  the  publicity,  is  evangelistic.  Here  is  the  great  opportunity 
of  the  Church  in  the  home  field.  We  all  recognize  the  inadequacy 
of  all  existing  methods  of  evangelization  by  the  spoken  word. 
The  accessions  made  by  all  the  Churches  from  the  ranks  of  the 
unchurched  are  hardly  more  than  enough  to  maintain  the  exist¬ 
ing  proportion  between  the  churched  and  the  unchurched.  “The 
fields  are  white  to  the  harvest,”  but  “the  laborers  are  few” 
because  we  seem  to  lack  the  necessary  implements.  We  do  not 
realize  that  newspapers,  magazines,  books,  tracts,  bulletin 
boards,  pictures,  moving  pictures,  are  all  available  implements 
and  are  at  hand  in  abundance. 

The  Church  as  a  Field 

The  members  of  the  Church  must  be  regarded  as  a  distinct 
field  of  publicity.  There  is  much  information  which  it  is 
desirable  to  give  to  them  which  could  not  suitably  be  addressed 
to  the  general  public.  Publicity  directed  to  the  members  of  the 
Church  must  have  a  different  character  and  to  some  extent  a 
different  phraseology,  must  be  more  specific  and  must  go  more 
deeply  into  subjects  than  general  publicity. 

Lack  of  information  about  the  life  and  teaching  and  work 
of  the  Church  is  responsible  for  the  indifference  and  neglect 
which  characterizes  so  large  a  portion  of  the  membership  of  the 
Church.  Even  those  who  are  active  in  worship  and  work  need 
re  minders  of  duty  and  opportunity.  Back  of  the  giving  of  infor¬ 
mation  to  members  of  the  Church  is  the  hope  of  awakening, 
or  reawakening,  and  maintaining  interest  in  the  purposes  and 
activities  of  the  Church. 

Picture  the  possibilities  if  every  member  of  the  Church 
should  gain  a  realizing  sense  of  the  task  confronting  the  Church 
and  of  the  efforts  of  the  Church  to  perform  it — the  splendid 
spirit,  daring  and  faith  on  the  one  hand  and  the  inadequacy  of 
the  efforts  on  the  other.  Could  indifference  and  cheap  optimism 
survive  ?  But  if  the  Church  as  a  whole  is  to  rise  to  her  duty  and 
opportunity  there  must  be  sought  a  revolution  of  sentiment  in 
the  hearts  of  all  the  members,  and  not  merely  the  spurring  of  the 
few  to  redoubled  activity. 

A  Church  is  not  efficiently  organized  which  cannot  convey  a 

[Hj 


message  to  all  its  membership  and  which  cannot  touch  its  whole 
body  with  inspiration. 

The  four  Church  Weeklies,  certain  of  the  Church  Month¬ 
lies,  The  Spirit  of  Missions  and  The  Church  at  Work,  all  regard 
the  whole  membership  of  the  Church  as  their  potential  field. 

Fields  Within  the  Church 

Viewed  geographically  the  provinces,  the  dioceses  and  the 
parishes  are  distinct  fields  of  publicity.  There  are  many  dio¬ 
cesan  and  parochial  publications. 

The  clergy,  including  of  course  the  bishops,  constitute  a 
distinct  field.  There  is,  in  this  Church,  no  periodical  publica¬ 
tion  intended  to  be  circulated  exclusively  among  the  clergy. 

Classed  as  Church  officials,  the  clergy  are  grouped  with  gen¬ 
eral  and  diocesan  officers  as  the  field  in  which  to  circulate  the 
Official  Bulletins  of  the  Presiding  Bishop  and  Council. 

Classed  as  leaders,  the  clergy  are  grouped  with  lay  readers 
and  workers  throughout  the  Church  as  the  field  in  which  to 
circulate  the  Exchange  of  Methods. 

The  children  of  the  Church  are  a  distinct  field,  calling  for 
a  distinct  form  of  publicity.  For  them  there  are  a  few  special 
periodical  publications  and  children’s  departments  in  others. 

There  are  numerous  classes  or  groups  in  the  Church  to 
which  special  publicity  is  addressed  according  as  they  constitute 
the  members  of  brotherhoods  or  societies  or  other  organizations 
or  have  a  common  interest  in  that  they  are  doing  a  particular 
kind  of  work  or  advocating  a  particular  cause.  For  a  list  of 
Church  periodicals  intended  for  classes  or  groups  of  this  sort 
see  page  107. 

Covering  the  Fields 

It  is  not  feasible,  or  necessary,  to  strictly  segregate  the 
publicity  addressed  to  these  various  fields.  In  many  cases  it 
happens  that  one  field  or  group  includes  another,  and  that  a 
periodical  publication  will  aim  to  reach  more  than  one  group 
or  field,  and  will  have  a  variety  of  purposes. 

It  is  to  be  remembered  also  that  no  one  publicity  agency 
in  the  Church  is  in  charge  of  all  the  many  forms  of  publicity 
prosecuted  in  the  Church.  Some  publications  and  projects  are 

[12] 


conducted  by  the  Church  as  a  whole,  some  by  dioceses,  some  by 
parishes,  some  by  organizations,  some  by  private  individuals 
or  companies.  Always  it  is  the  apparent  need  of  a  particular 
held,  large  or  small,  which  has  brought  the  particular  publicity 
project  into  being,  whether  it  be  officially  or  privately  instituted. 

In  addition  to  periodical  publications  addressed  to  these 
various  fields  or  groups,  there  are  issued,  as  occasion  arises,  spe¬ 
cial  publications  in  the  form  of  books,  pamphlets,  tracts  or  leaf¬ 
lets,  both  officially  and  privately.  While  this  Handbook  deals 
only  with  official  Church  publicity,  other  mediums  and  forms 
of  publicity  in  the  Church  are  mentioned  to  aid  in  visualizing 
the  whole  picture  and  to  show  that  fields  not  covered  officially 
are  covered  otherwise,  and  because  to  some  extent  there  is  co¬ 
operation  between  official  and  private  agencies. 

Three  Publicity  Tests 

Among  the  various  principles  and  rules  which  might  be 
listed  as  governing  Church  publicity  there  are  three  which  are 
so  fundamental  and  practical  that  they  are  suggested  as  tests  to 
be  applied  when  considering  any  particular  piece  or  general 
project  of  publicity.  They  have  to  do  with  the  purpose,  char¬ 
acter  and  extent  of  the  publicity. 

Purpose.  The  ultimate  purpose  of  all  Church  publicity 
must  be  the  glory  of  God  and  the  furtherance  of  His  purposes 
as  revealed  through  Jesus  Christ.  There  are  many  special 
subsidiary  purposes  which  are  altogether  legitimate  and  proper 
in  Church  publicity.  But  always  they  must  be  consistent  with, 
and  in  some  way  in  furtherance  of,  the  great  underlying  divine 
purpose. 

This  principle  excludes  all  self-advertising,  all  unworthy 
boasting,  all  unethical  competition,  all  personal  and  ungracious 
controversy.  But,  on  the  other  hand,  men  and  women  must 
submit  to  some  public  exploitation  for  the  sake  of  the  Cause. 
We  are  bidden  to  let  our  light  so  shine  that  men  may  see  our 
good  works  and  glorify  our  Father  in  Heaven  {not  us).  There 
is  approval  for  provoking  one  another  to  good  works.  From 
honest  controversy  the  truth  emerges  clearer  and  brighter.  It 
is  the  real  underlying  motive  which  stamps  the  publicity  as 
right  or  wrong. 


[13] 


Character.  Publicity  is  worthless  and  fruitless  unless  it 
attracts  and  holds  the  attention  of  those  for  whom  it  is  intended, 
and  unless  it  conveys  a  definite  and  understandable  message. 

Men  are  influenced  only  by  what  secures  their  attention. 
What  they  do  not  see  or  do  not  read  has  no  effect  upon  them. 
Out  of  the  great  mass  of  printed  matter  of  all  kinds,  clamoring 
for  consideration,  how  shall  they  make  selection?  If  they  are 
seeking  what  we  have  to  offer,  we  might  be  careless  and  yet  suc¬ 
ceed.  But  if  they  are  not,  and  this  is  the  normal  case,  we  must 
present  our  message  in  such  a  way  as  will  influence  their  selec¬ 
tion  and  get  us  the  hearing  we  desire. 

Effective  publicity  involves  the  choice  of  the  best  method 
and  medium  for  the  specific  purpose,  the  most  suitable  form 
and  most  attractive  appearance,  sufficiency  rather  than  quan¬ 
tity,  accuracy,  clearness  and  appropriateness.  It  does  not  re¬ 
quire  sensationalism  or  necessitate  any  lack  of  dignity. 

Talent,  which  has  been  defined  as  the  faculty  of  making 
the  common  marvelous,  is  a  valuable  equipment  for  publicity 
work,  as  for  any  other  sort  of  creative  work,  but  genius  is  far 
more  necessary.  Genius  has  been  well  described  as  the  faculty 
of  taking  infinite  pains. 

The  point  of  this  second  test  is  this.  If  our  purpose  is 
serious,  if  Church  publicity  is  a  sacred  duty  and  a  genuine 
opportunity,  and  if  success  is  of  vital  importance,  then  no  care 
and  effort  are  too  great  to  produce  Church  publicity  of  the  most 
effective  character.  This  may  seem  too  obvious  to  say,  but  it  is 
necessary.  There  has  been  too  much  of  a  tendency  to  regard 
anything  as  good  enough  for  Church  work  and  to  feel  that 
considerations  which  govern  in  secular  publicity  can  be  ignored 
with  impunity  in  Church  publicity. 

Extent.  Publicity  demands  care  not  only  in  its  preparation 
but  also  in  its  transmission  to  all  the  readers  for  whom  it  is 
intended.  To  fail  to  reach  the  largest  possible  number  of  the 
field  or  group  we  have  in  mind  is  to  defeat  ourselves. 

There  was  a  time  when  even  business  was  satisfied  to  make 
its  wares,  and  information  about  them,  merely  available  for 
those  who  desired  them.  It  is  a  modern  idea  to  so  spread  forth 
information  as  to  create  a  desire. 

Thorough  publicity  is  not  a  new  idea  in  the  Church.  Jesus 

[14] 


Christ  commanded  his  Disciples  to  go  into  all  the  world  and 
preach  the  Gospel  to  every  creature.  He  did  not  bid#  them  to 
tell  the  secret  of  the  good  news  only  to  those  who  were  interested 
enough  to  come  and  ask  for  it.  There  have  been  periods  when 
His  Church  seemed  to  have  forgotten  this  principle.  Indeed 
there  is  no  general  recognition  of  it  even  now.  The  circulation 
of  the  Gospel  cannot  be  limited  by  probable  results  in  conver¬ 
sions.  “I  planted,”  said  St.  Paul,  “Apollos  watered,  but 
God  gave  the  increase.”  It  is  our  duty  to  tell  the  Gospel  story 
to  all. 

This  principle  applies  to  all  Church  publicity,  whatever  be 
the  immediate  purpose  or  the  size  of  the  field.  An  edition  of 
1,000  will  not  reach  a  field  of  20,000.  An  edition  of  20,000  is 
just  as  futile  if  there  be  no  real  effort  to  secure  its  thorough 
circulation. 

A  publicity  project,  though  of  purpose  and  character  above 
criticism,  will  suffer  defeat  just  to  the  extent  it  fails  to  reach 
any  of  those  aimed  at. 

Test  Questions 

These  three  test  questions  should  always  be  in  mind: 

1.  Is  the  real  purpose  of  this  publicity  the  glory  of  God? 

2.  Is  it  in  the  best  possible  form  to  attract  and  hold  atten¬ 
tion  and  convey  a  clear  message? 

3.  Has  every  possible  step  been  taken  to  insure  its  reaching 
every  desired  reader? 


[15] 


The  National 
Department  of  Publicity 

General  Program 

The  responsibilities  and  duties  laid  upon  the  Presiding 
Bishop  and  Council  by  Canon  60  are  very  large,  and  yet  have 
definite  limitations.  The  Department  of  Publicity,  acting  for  the 
Council  within  those  limits,  was  not  intended  to,  and  does  not 
attempt  to,  undertake  every  form  of  publicity  and  in  every 
field.  Its  general  program  of  policy  and  work  may  be  classified 
as  follows : 

1.  Propaganda  for  the  Church’s  Mission. 

2.  Propaganda  for  the  plans  and  activities  of  the  several 
Departments  and  Auxiliaries. 

3.  The  promotion  of  publicity  throughout  the  Church. 

4.  Serving  as  the  Council’s  publishing  agency. 

5.  Publicity  for  the  General  Convention  and  its  Com¬ 
missions. 


Propaganda  for  the  Church’s  Mission 

Propaganda  among  the  people  of  the  Church  in  the  interest 
of  the  Church’s  Mission  is  necessary  in  order  that  there  may  be 
an  intelligent  interest  in  that  Mission,  productive  of  prayer, 
giving  and  service. 

The  necessity  and  value  of  intensive  propaganda  were  well 
demonstrated  in  this  country  in  the  World  War.  The  war  could 
not  be  prosecuted  without  recruits  and  money.  The  millions 
of  men  and  billions  of  dollars  did  not  spontaneously  appear  to 
meet  the  need.  It  required  a  universal  draft  and  unprecedented 
taxes  and  loans.  To  make  these  possible  there  had  to  be  a  favor¬ 
able  public  opinion.  To  produce  this  there  was  a  thorough  dis¬ 
semination  of  information  calculated  to  arouse  a  spirit  of  sacrifice 
and  a  will  to  victory.  There  was  much  other  propaganda,  ob¬ 
noxious  and  defeatist,  but  the  nation  rose  to  the  task  mag¬ 
nificently. 


[16] 


The  Church  Militant  is  always  at  war  and  has  a  far-flung 
battle  line.  The  war  cannot  be  maintained  without  supplies 
of  men  and  money  and  these  must  be  as  unremitting  as  is  the 
struggle  at  the  front.  And  if  the  world  is  to  be  won  for  the 
King  of  kings,  resources  in  life  and  treasure  must  be  forthcom¬ 
ing  in  an  ever-increasing  flood.  How  essential  therefore  that 
there  should  be  constant  propaganda  in  the  Church,  an  un¬ 
ceasing  campaign  of  information  and  inspiration ! 

Efforts  to  this  end  through  the  printed  word  are  primarily 
the  duty  of  the  Publicity  Department,  as  through  the  spoken 
word  they  are  primarily  the  duty  of  the  Nation-Wide  Campaign 
Department. 

Propaganda  for  the  Several  Departments 

and  Auxiliaries 

The  Publicity  Department  aims  to  conduct  propaganda  also 
in  the  interest  of  the  specific  plans,  projects  and  activities  of  the 
various  Departments  and  the  Woman’s  Auxiliary,  and  also 
for  other  auxiliaries  and  general  organizations  endorsed  by  the 
Council. 

The  Canon  gives  to  the  Presiding  Bishop  and  Council 
charge  of  the  unification,  development  and  prosecution  of  the 
work  of  Missions,  Church  extension,  religious  education,  and 
social  service.  Church  extension  means  evangelization.  Mis¬ 
sions  is  an  inclusive  term,  embracing  the  three  forms  of  mission¬ 
ary  work,  evangelization,  education  and  social  service. 

There  is  a  marked  distinction  drawn  between  the  prosecu¬ 
tion  of  the  work  on  the  one  hand  and  the  unification  and  devel¬ 
opment  of  the  work  on  the  other.  It  is  the  difference  between 
executing  and  promoting. 

The  prosecution  of  all  the  general  missionary  work  of  the 
Church,  evangelistic,  educational  and  social,  whether  at  home 
or  abroad,  is  in  charge  of  the  Department  of  Missions.  No  such 
work  is  prosecuted  by  any  other  Department.  The  field  covered 
is  the  domestic  and  foreign  missionary  field  and  certain  racial 
missionary  work  of  the  three  types  in  the  dioceses,  for  which 
there  is  a  national  rather  than  a  diocesan  responsibility,  such  as 
work  among  Negroes  and  Indians. 

[17] 


Unification  and  development  cover  a  larger  field,  the  whole 
Church.  The  responsibility  here  imposed  is  for  the  promotion 
of  evangelistic,  educational  and  social  work  wherever  carried 
on  and  whether  prosecuted  by  the  general  Church,  the  dioceses 
or  the  parishes.  It  involves  the  study  of  principles  and  prob¬ 
lems,  the  developing  of  methods  and  material  and  the  giving 
of  assistance  in  diocesan  and  parochial  organization  for  the 
prosecution  of  the  three  types  of  work.  The  aim  is  to  secure 
unity  of  purpose  and  co-operation  in  action. 

The  unification  and  development  of  •  educational  work  is  in 
charge  of  the  Department  of  Religious  Education ;  of  social  work 
in  charge  of  the  Department  of  Christian  Social  Service. 

The  unification  and  development  of  evangelistic  work  is  not 
in  charge  of  any  one  Department.  Evangelization  through  the 
spoken  word  is  promoted  primarily  by  the  Nation-Wide  Cam¬ 
paign  Department  through  its  Commission  on  Parochial  Mis¬ 
sions.  Evangelization  through  the  printed  word  is  promoted 
primarily  by  the  Department  of  Publicity. 

There  is  of  course  promotion  of  all  forms  of  work  by  the 
bishops  and  other  clergy  and  by  provincial  and  diocesan  agen¬ 
cies.  But  it  is  regarded  as  the  manifest  intent  of  the  Canon 
that  the  Presiding  Bishop  and  Council  should  offer  leadership 
and  assistance  to  the  whole  Church  in  unification  and  develop¬ 
ment  of  the  work.  All  efforts  to  perform  this  duty  are  made 
in  sympathetic  consultation  with  the  field. 

Publicity  Promotion 

Publicity,  where  it  is  not  internal  propaganda,  is  essentially 
evangelistic.  Its  purpose,  directly  or  indirectly,  is  Church  ex¬ 
tension,  the  spread  of  the  Kingdom.  In  the  promotion  of  public¬ 
ity  throughout  the  Church  the  Publicity  Department  is  follow¬ 
ing  accepted  precedents.  It  investigates  principles  and  methods, 
consulting  the  field  through  correspondence,  conferences  and 
commissions,  and  offers  guidance  and  help  in  effecting  necessary 
organization  for  publicity  purposes. 

The  attempt  to  offer  leadership  through  a  national  body  in 
the  work  of  evangelization  is  a  new  venture  of  recent  years. 
Leadership  in  religious  education  and  social  service  is  of  many 
years  standing  and  is  well  recognized  as  desirable  and  necessary. 

. . _  [18] 


As  yet  the  Church  is  hardly  aware  of  the  effort  to  revive  and 
expand  evangelistic  activity.  But  it  is  vitally  necessary  and 
in  course  of  time  will  be  as  well  recognized  and  as  welcome  as 
the  promotion  of  the  other  more  familiar  phases  of  work. 

If  the  Church  is  to  grow  and  fulfill  her  Mission  of  win¬ 
ning  the  world  for  Christ  the  problem  of  evangelization  must 
be  more  seriously  faced.  If  the  Church  is  to  do  her  other  work 
with  zeal  and  with  a  wide  participation  of  her  members  she  must 
restore  her  Mission  to  its  primary  place.  The  apathy  which 
characterizes  so  large  a  part  of  the  membership  is  due  to  the 
lack  of  a  motive  sufficiently  dominating  to  inspire  devoted  ser¬ 
vice.  Only  the  evangelistic  motive,  the  missionary  motive,  is 
convincing  and  compelling  enough.  Without  it  Christian  work 
lacks  fire. 

Publishing  Agency 

The  duty  of  serving  as  a  printing  and  publishing  agency 
for  the  Council,  the  several  Departments  and  the  Woman’s 
Auxiliary  has  been  placed  upon  the  Publicity  Department.  It 
is  obviously  wise  that  this  service  should  be  unified,  as  making 
for  greater  convenience  and  efficiency  in  the  placing  of  con¬ 
tracts,  regulation  of  output,  avoidance  of  duplication,  keeping 
of  records,  preservation  of  samples  and  minimum  stocks,  and 
securing  such  uniformity  of  usage  as  is  desirable. 

The  advisability  of  establishing  a  Church  publishing  house, 
similar  to  those  maintained  by  certain  other  communions,  has 
had  consideration.  This  would  have  certain  great  advantages 
and  would  make  possible  considerable  economies.  But,  on  the 
other  hand,  it  would  involve  a  very  heavy  initial  outlay,  the 
interest  on  which  would  largely  consume  the  savings.  The  pub¬ 
lications,  occasional  and  periodical,  do  not  bulk  large  enough 
and  do  not  appear  with  sufficient  regularity  to  keep  a  large 
printing  plant  busy.  A  small  printing  plant  could  not  produce 
the  matter  with  sufficient  speed.  To  keep  going  without  serious 
loss  a  publishing  plant  would  have  to  be  a  general  Church  pub¬ 
lication  house.  This  would  make  it  a  rival  of  private  Church 
publication  houses  and  would  probably  mean  that  they  would 
be  put  out  of  business,  which  is  most  undesirable.  It  has  been 
felt  that  the  disadvantages  outweigh  the  advantages. 

[39] 


General  Convention  Publicity 

A  responsibility  not  covered  by  Canon  60  was  placed  on 
the  Publicity  Department  by  the  General  Convention.  All 
publicity  connected  with  the  General  Convention  was  hereto¬ 
fore  in  charge  of  a  Joint  Commission  on  Press  and  Publicity. 
At  the  Convention  of  1919,  on  the  recommendation  of  the  Joint 
Commission,  it  was  determined  that  the  Commission  should 
cease  to  exist  when  the  Publicity  Department  of  the  National 
Council  was  established. 

In  pursuance  of  this  policy  the  Joint  Commission  has  turned 
over  to  the  Publicity  Department  its  records  and  to  the  treas¬ 
urer  of  the  Council  its  unexpended  funds.  Through  its  secre¬ 
tary  it  has  presented  full  information  as  to  plans  and  methods. 
The  Publicity  Department  has  assumed  responsibility. 

The  duties  involved  include  advance  publicity  for  the  Gen¬ 
eral  Convention  as  well  as  during  the  sessions  and  also  publicity 
for  the  various  Joint  Commissions. 

Due  preparations  for  the  handling  of  publicity  at  the  ap¬ 
proaching  Convention  are  in  progress. 


Activities  of  the  Department 

The  specific  activities  of  the  Department  cannot  be  classified 
according  to  the  above  analysis  of  the  policy  and  work  of  the 
Department.  A  single  medium  or  method  of  publicity  may  be 
utilized,  and  commonly  is,  for  more  than  one  of  the  general  pur¬ 
poses  of  the  Department.  For  example  propaganda,  promotion 
and  general  publicity  may  all  be  represented  in  any  issue  of 
The  Spirit  of  Missions  or  The  Church  at  Work.  The  specific 
activities  of  the  Department  have  been  adapted  to  fit  the  various 
fields  rather  than  the  various  general  purposes.  These  activities, 
listed  below,  will  be  treated  separately. 

1.  The  publication  of  Official  Bulletins  for  the  information 
of  the  clergy  and  general  and  diocesan  officers. 

2.  The  publication  of  The  Spirit  of  Missions,  which  has 
been  the  missionary  organ  of  the  Domestic  and  Foreign  Mis¬ 
sionary  Society  for  eighty-six  years. 

[20] 


3.  The  publication  of  Exchange  of  Methods  for  the  infor¬ 
mation  of  the  clergy  and  other  leaders  and  workers  of  the  Church. 

4.  The  publication  of  The  Church  at  Work,  intended  to  be 
a  universal  medium  in  the  Church  of  information  on  the  general 
work  of  the  Church. 

5.  The  publication  of  books,  pamphlets,  leaflets  and  other 
printed  matter  issued  by  the  Council,  the  several  Departments 
or  the  Woman’s  Auxiliary. 

6.  News  service  to  Church  publications:  (a)  Reports  of 
the  doings  of  the  Council  and  Departments  and  news  stories  from 
the  mission  field  to  the  Church  Weeklies;  (b)  Missionary,  edu¬ 
cational  and  social  service  notes  sent  twice  a  month  to  diocesan 
and  other  Church  papers. 

7.  Service  of  loan  collections  of  printed  matter  and  illus¬ 
trations  on  missionary  and  other  subjects  for  the  use  of  those 
who  are  preparing  papers  or  addresses,  and  for  classes. 

8.  A  News  Bureau  which  furnishes  the  secular  press  with 
accounts  of  doings  of  national  interest  connected  with  the  Coun¬ 
cil  and  Departments,  the  General  Convention  and  its  Commis¬ 
sions,  and  the  general  work  of  the  Church  at  home  and  abroad. 

9.  Advertising  in  the  interest  of  the  general  work  of  the 
Church. 

10.  Promotion  of  organization  throughout  the  Church  for 
publicity  purposes. 

X 

11.  Promotion  of  every  form  of  printed  publicity  for 
Church  purposes. 

12.  Holding  of  annual  publicity  conferences,  participated 
in  by  representatives  of  the  dioceses  and  districts. 

13.  Forming  of  advisory  publicity  commissions  for  the 
study  of  various  phases  of  the  general  problems  of  Church 
publicity,  especially  in  their  local  application. 

14.  Promotion  of  the  use  of  the  secular  press  for  evangel¬ 
istic  purposes. 


[21] 


Official  Bulletins 

Formal  pronouncements  and  reports  of  the  Council  and 
of  the  Departments,  technical  publications  dealing  with  plans  or 
methods,  pamphlets  dealing  with  any  field  of  work  or  any  or¬ 
ganization  or  agency  auxiliary  to  the  Council,  and  other  similar 
publications,  are  issued  in  the  form  of  Official  Bulletins  of  the 
Presiding  Bishop  and  Council. 

These  Bulletins  are  of  uniform  size  and  are  perforated  in 
order  that  they  may  be  assembled  as  they  appear  in  loose  binder 
covers  and  preserved  for  reference  and  use.  The  Bulletins  are 
issued  in  annual  series,  but  are  numbered  consecutively  from 
the  first  Bulletin  issued  in  January,  1921. 

The  object  of  issuing  Bulletins  in  this  manner  is  to  enable 
the  responsible  leaders  of  the  Church  to  keep  fully  informed  of, 
and  in  close  touch  with,  the  plans  and  procedure  of  the  Pre¬ 
siding  Bishop  and  Council  and  the  several  Departments.  Expe¬ 
rience  proved  that  a  miscellaneous  issue  of  publications  of  varied 
size  and  character,  circulated  in  different  ways  and  to  different 
groups,  and  issued  independently  and  not  in  series,  did  not 
insure  full  information  for  anybody  and  made  preservation 
for  reference  and  use  practically  impossible. 

These  Bulletins,  as  they  appear,  are  mailed  to  an  official 
list,  including  members  of  the  Council  and  of  the  Departments, 
the  bishops,  the  parochial  clergy,  the  non-parochial  clergy 
occupying  official  positions,  candidates  for  the  ministry,  the  sem¬ 
inaries,  Church  colleges  and  schools,  executive  officers  of  general 
Church  organizations  and  institutions,  diocesan  officials,  and  the 
general  and  diocesan  Church  publications. 

In  addition  to  the  edition  printed  in  Bulletin  form,  addi¬ 
tional  copies  are  printed  as  pamphlets  for  such  further  circula¬ 
tion  as  is  contemplated  by  the  Department  issuing  the  Bulletin. 
Additional  copies  of  particular  Bulletins  can  be  secured  upon 
application  to  the  Book  Store,  Church  Missions  House.  These 
additional  copies  can  be  secured  free  of  charge,  except  as  other¬ 
wise  indicated  in  the  list  of  Bulletins,  which  will  always  be  found 
on  the  inside  front  cover  page  of  every  Bulletin.  Because  of 
the  expense  involved,  it  has  been  found  impossible  to  offer  a 
regular  service  of  these  Bulletins  to  parochial  officers. 

[22] 


The  Spirit  of  Missions 

The  Spirit  of  Missions  has  been  the  organ  of  the  Domestic 
and  Foreign  Missionary  Society  since  1836.  It  is  the  sixth 
oldest  monthly  magazine  in  the  United  States.  It  has  never 
missed  an  issue. 

It  has  told  the  story  of  the  missionary  work  of  this  Church 
in  such  an  attractive  way  that  readers  in  other  communions 
have  described  it  as  the  best  missionary  magazine  published 
anywhere. 

It  is  a  connecting  link  between  the  workers  in  the  field 
and  the  people  in  the  home  parishes.  Its  greatest  charm  to 
those  who  regularly  read  it  is  that  it  presents  a  realistic  picture 
of  the  field  because  it  is  written  almost  wholly  by  the  workers 
in  the  field.  It  is  not  a  story  about  the  field,  but  a  story  by 
the  field. 

In  addition  to  general  missionary  articles  The  Spirit  of 
Missions  presents  information  regarding  the  plans  and  activ¬ 
ities  of  the  several  Departments  of  the  Council  and  of  the 
Woman’s  Auxiliary. 

It  is  indispensable  for  those  who  desire  to  keep  well  informed 
of  and  in  close  touch  with  all  the  general  work  of  the  Church. 

Circulation.  The  average  monthly  edition  of  The  Spirit 
of  Missions  is  about  31,000.  This  is  a  very  small  circulation 
when  compared  with  the  number  of  families  in  the  Church, 
600,000,  but  it  compares  very  favorably  with  the  circulation  of 
other  missionary  magazines. 

In  addition  to  a  list  of  paid  subscribers  of  about  25,000 
it  is  sent  free  to  all  the  bishops  and  all  the  other  clergy  of  the 
Church,  at  home  and  abroad,  and  to  all  the  missionary  workers 
sent  out  into  the  field. 

Each  Lent  an  extra  edition  of  the  Lenten  Offering  Number 
is  sold  through  the  children  of  the  Church  Sunday  schools. 
These  are  sold  at  the  regular  price  of  ten  cents,  five  cents  being 
paid  for  the  magazine  and  five  cents  being  put  in  the  mite  boxes. 
Of  the  February  number  this  year  135,000  extra  copies  were 
sold. 


123] 


The  same  plan  is  followed  with  an  issue  in  the  fall,  known 
as  the  United  Thank  Offering  Number.  Last  October  30,000 
extra  copies  of  this  number  were  sold. 

In  1921  about  542,000  copies  of  The  Spirit  of  Missions  were 
circulated. 

The  subscription  price  of  The  Spirit  of  Missions  is  one  dol¬ 
lar  a  year.  The  income  from  subscriptions,  though  supplemented 
to  some  extent  by  revenue  from  advertising,  has  not  been  for 
some  years  sufficient  to  pay  for  the  publication.  It  is  to  be 
remembered,  however,  that  about  6,000  copies  are  sent  out  free 
of  cost  and  that  half  of  the  money  received  for  the  extra  issues 
in  the  spring  and  fall  swells  the  Children’s  Lenten  Offering  and 
the  United  Thank  Offering  to  the  extent  of  more  than  $8,000. 

When  the  cost  of  publication  grew  to  a  point  where  it  was 
seen  that  the  magazine  was  issued  at  a  loss,  consideration  was 
given  to  the  possibility  of  increasing  the  subscription  price. 
It  was  wisely  decided,  however,  that  this  would  be  a  mistake, 
quite  probably  causing  a  shrinkage  in  circulation. 

Where  ten  or  more  copies  can  be  mailed  monthly  under 
one  wrapper  a  special  subscription  price  of  seventy-five  cents 
is  offered.  This  low  rate  makes  it  possible  to  place  copies  in  the 
Church  vestibule  for  sale  at  the  single  copy  rate  of  ten  cents. 

It  is  not  possible  for  The  Spirit  of  Missions  to  conduct  exten¬ 
sive  and  expensive  circulation  drives  or  campaigns.  It  is  de¬ 
pendent  upon  the  friendly  co-operation  of  the  clergy  and  mem¬ 
bers  of  the  Woman’s  Auxiliary  or  of  other  organizations. 


Exchange  of  Methods 

Exchange  of  Methods ,  an  eight  page  paper  issued  six  times 
a  year,  is  planned  to  meet  what  is  believed  to  be  a  genuine  need 
in  the  Church.  The  paper  is  what  its  name  implies,  an  exchange 
of  methods.  It  is  impossible  to  work  without  methods.  In  de¬ 
termining  the  method  to  be  adopted  in  any  given  case,  we  are 
apt  to  face  the  problem  as  though  it  had  never  been  faced  by 
any  one  else  before.  The  problem  may  be  wholly  new  but  the 
chances  are  that  it  is  not.  If  others  have  faced  it  before  and 
have  tried  to  solve  it  in  various  ways,  it  is  believed  to  be  of 

[24] 


real  value  to  have  their  experience  placed  at  the  disposal  of  all. 

There  is  no  thought  of  directing  or  prescribing  methods. 
What  is  reported  is  only  by  way  of  information  and  suggestion. 
The  description  of  any  given  method,  or  of  its  application,  does 
not  mean  that  the  method  thus  presented  has  the  endorsement 
of  the  Presiding  Bishop  and  Council  or  is  regarded  as  the 
best  method.  It  is  simply  the  relation  of  an  experience  which 
may  be  of  value  to  others.  The  methods  dealt  with  are  of  the 
work  rather  than  of  the  life  and  worship  of  the  Church. 

This  paper  is  intended  for  free  circulation  among  the 
clergy  and  other  leaders  and  workers  of  the  Church,  such  as 
officers  of  diocesan  and  parochial  organizations  and  Church 
school  superintendents  and  teachers.  The  circulation  of  the 
paper  is  wholly  at  the  discretion  of  the  parochial  clergy.  Copies 
of  the  paper  are  sent  in  quantity  to  the  parochial  clergy,  who 
make  requisition  for  the  same  to  their  diocesan  headquarters. 
It  was  estimated  that  a  suitable  quantity  to  send  to  any  parish 
would  be  one-seventh  the  number  of  families.  This  is  the  num¬ 
ber  normally  shipped,  unless  a  different  requisition  is  made. 

Those  who  receive  the  paper  are  urged  to  help  in  making 
it  of  real  use.  All  who  have  tried  out  any  new  method  of  organ¬ 
ization  or  activity  and  found  it  successful  are  urged  to  send  to 
the  editor  a  description  of  the  method  and  its  application.  This 
description  should  be  in  sufficient  detail  to  make  it  possible  for 
others  to  adopt  and  apply  the  idea  if  it  appeals  to  them.  Copies 
of  all  printed  matter,  issued  by  dioceses  or  parishes,  whether 
regular  or  special  publications,  booklets,  leaflets,  posters,  charts 
or  cards,  will  be  welcome;  especially  clippings  of  advertisements 
in  the  secular  newspapers.  Some  of  this  matter  lends  itself  to 
reproduction  in  the  paper. 

The  inside  pages  of  the  paper  are  occasionally  printed  in  the 
form  of  a  poster,  which  can  be  put  in  the  Church  or  parish 
house.  In  this  way  there  can  be  a  general  supply  of  posters 
without  any  additional  expense  for  headquarters  or  the  field. 

The  parochial  clergy  can  secure  as  many  or  as  few  copies 
of  Exchange  of  Methods  as  they  desire.  Those  who  are  not 
receiving  a  regular  supply,  though  desiring  the  same,  should 
communicate  with  their  diocesan  distributor.  The  name  and 
address  will  be  found  in  the  list  on  page  96. 

[25] 


The  Church  at  Work 

The  Church  at  Work  is  the  outcome  of  an  effort  to  establish 
in  this  Church  a  universal  medium  of  communication.  Prior 
to  its  publication  there  was  no  practicable  way  by  which  any 
information  could  be  given  to  the  whole  Church  or  even  any 
considerable  part  of  the  Church. 

The  most  serious  problem  which  confronted  the  Nation- 
Wide  Campaign  in  1919  was  the  problem  of  finding  some  way 
by  which  information  about  the  general  work  of  the  Church 
could  reach  all  the  members  of  the  Church  in  order  that  interest 
might  be  awakened.  For  lack  of  any  existing  comprehensive 
mediums,  special  pieces  of  printed  matter  were  issued  in  suffi¬ 
cient  quantities  for  general  distribution  and  sent  throughout  the 
Church.  It  is  believed  that  the  distribution  of  this  literature 
was  effective.  But  it  was  realized  that  when  the  more  active 
days  of  the  Campaign  ended  it  was  almost  certain  that  there 
would  be  a  relapse  into  the  former  indifference  and  neglect  on 
the  part  of  great  numbers  unless  some  way  was  found  of  fur¬ 
nishing  information  systematically  to  all  the  people  of  the 
Church.  Out  of  this  conviction  grew  the  establishment  of  The 
Church  at  Work. 

As  originally  planned,  there  were  to  be  ten  issues  a  year. 
Experience  has  indicated  that  six  issues  a  year  are  apparently 
sufficient.  It  is  believed  that  the  periodical  issue  of  a  paper  with 
a  definite  name  and  form  is  much  more  effective  in  the  long  run 
than  the  issue  of  the  same  quantity  of  matter  in  different  forms 
and  under  different  titles.  The  periodical  becomes  a  recognized 
institution,  sooner  or  later  attracts  attention  if  persisted  in, 
and  if  read  at  all  has  a  cumulative  effect  which  a  single  publi¬ 
cation  a  year  or  occasional  publications  would  not  have. 

Free  Circulation.  It  was  apparent  at  once  that  such  a 
paper  could  not  have  a  subscription  price  but  would  have  to  be 
distributed  freely.  The  experience  of  all  other  religious  publi¬ 
cations,  without  exception,  demonstrated  that  a  paper  which 
went  to  paid  subscribers  only  could  reach  but  a  small  percentage 
of  the  total  membership  of  any  religious  body.  The  Church 
Weeklies  and  The  Spirit  of  Missions,  whose  circulations  overlap 

[26] 


to  some  extent,  do  not  reach  much  more  than  a  tenth  of  the 
families  of  the  Church.  Careful  estimates  indicate  that  there 
are  about  600,000  families  in  this  Church.  Even  if  we  assume 

i 

that  these  papers  are  given  or  loaned  to  other  families  by  the 
subscribers  in  all  cases  (it  is  known  that  in  large  measure  this 
is  done)  and  if  through  this  each  copy  reaches  two  families  on 
the  average,  which  would  mean  four  communicants,  it  would 
mean  that  only  one-fifth  of  all  the  families  are  reached.  A 
national  Church  paper  might  possibly  secure  as  many  subscribers 
as  these  papers  together  have,  but  the  chances  are  that  the  sub¬ 
scribers  to  such  a  paper  would  be  the  same  persons  who  now 
subscribe  to  these  other  Church  periodicals.  The  bulk  of  the 
people  would  not  be  reached. 

The  World  Outlook ,  the  handsomest  and  most  brilliant  mis¬ 
sionary  periodical  ever  published,  was  taken  over  by  the  Inter- 
Church  World  Movement  and  its  circulation  pushed  in  the 
United  States  by  8,000  agents  who  received  a  commission  of  25 
per  cent.  In  a  possible  field  including  30,000,000  members  of 
Churches  this  paper  never  succeeded  in  getting  more  than  75,000 
subscribers. 

The  point  was  raised  and  has  since  been  frequently  raised 
that  people  will  not  read  a  paper  which  they  do  not  pay  for. 
This  is  an  obsession  which  is  never  permitted  to  defeat  a  business 
project,  but  which  has  defeated  in  advance  many  a  religious 
project. 

a.  As  a  matter  of  fact  people  will  read  what  they  want  to 
read  whether  they  have  paid  for  it  or  not  and  they  constantly 
leave  books,  magazines  and  papers  lying  unread  which  have 
cost  them  money. 

b.  In  the  second  place  to  accept  this  theory  means  that  we 
can  never  reach  with  printed  information  any  of  those  who  do 
not  desire  it  sufficiently  to  pay  for  it.  The  fact  that  they  do 
not  want  literature  which  they  ought  to  have  is  not  an  argument 
against  giving  it  to  them,  but  the  most  powerful  argument  in 
favor  of  giving  it  to  them.  For  otherwise  they  would  never 
get  it. 

c.  In  the  third  place,  while  it  may  be  possible  that  many 
who  receive  papers  which  they  have  not  asked  for  will  not 

[27] 


read  them,  it  is  quite  certain  that  they  will  not  read  papers  which 
they  do  not  receive  at  all.  If  we  put  a  paper  in  the  hands  of  all 
the  members  of  the  Church,  we  are  sure  of  having  it  read  by  the 
largest  possible  number.  This  is  the  principle  upon  which  success¬ 
ful  business  works.  It  may  be  said  also  that  there  is  evidence  that 
The  Church  at  Work  while  ignored  in  some  places  is  very  gen¬ 
erally  read  in  most  parts  of  the  Church. 

Three  very  definite  problems  presented  themselves,  which 
had  to  do  with  the  character  of  the  paper,  its  cost  and  dis¬ 
tribution. 

Nature  and  Contents.  The  size  and  appearance  have  been 
governed  largely  by  considerations  of  cost  and  by  the  quantity 
of  matter  regarded  as  advisable  for  an  issue  of  a  medium  of  this 
sort.  As  the  paper  has  been  criticized  for  having  too  much 
and  for  having  too  little  it  would  seem  fair  to  conclude  that 
the  quantity  is  not  far  wrong. 

Questions  of  length  and  character  of  articles,  arrangement, 
type  face,  headings,  etc.,  have  had  careful  consideration,  and 
every  effort  has  been  made  to  take  advantage  of  criticisms  and 
suggestions.  The  increased  use  of  illustrations  has  met  with 
general  approval. 

The  Church  at  Work  is  not  a  newspaper.  Appearing  only 
six  times  a  year  it  could  not  possibly  be.  And  there  is  no  good 
reason  why  a  general  official  medium  should  invade  the  field  of 
the  Church  Weeklies,  the  newspapers  of  the  Church.  Its  chief 
function  is  to  give  information,  not  news.  For  lack  of  space 
it  cannot  attempt  to  tell  of  all  that  is  done  in  the  Church  which 
is  of  national  interest,  but  as  much  as  possible  is  given  in  ad¬ 
dition  to  distinctly  missionary  matter. 

It  aims  to  promote  everything  endorsed  by  the  Council, 
but  cannot  wisely  take  a  stand  regarding  any  other  features  of 
Church  life  and  work.  It  is  obliged  to  avoid  all  matters  in  con¬ 
troversy,  especially  such  as  involve  questions  of  Churchmanship. 
Who  is  to  determine  the  particular  type  of  Churchmanship  the 
paper  would  set  forth?  Whatever  the  type,  the  paper  would 
immediately  become  unwelcome  wherever  another  type  pre¬ 
vailed  and  would  no  longer  be  distributed.  “  Shoemaker,  stick 
to  your  last,”  is  a  wise  saying.  The  primary  purpose  of  The 
Church  at  Work  is  to  emphasize  the  apostolic  note  of  the  Church, 

[28] 


and  no  other  purpose,  however  good,  should  be  permitted  to 
defeat  the  primary  purpose. 

Cost  of  Publication.  When  a  paper  is  to  have  a  small  cir¬ 
culation  the  cost  is  not  a  very  serious  problem.  But  when  a 
paper  is  to  have  a  possible  circulation  of  600,000  and  the  cost 
is  to  be  paid  out  of  a  single  treasury,  the  total  expenditure  is 
a  very  serious  matter.  It  was  realized  at  once  that  this  pub¬ 
lication  could  not  have  magazine  form.  It  would  have  to  take 
the  much  cheaper  newspaper  form.  It  was  not  thought  wise 
to  use  the  same  sort  of  paper  as  the  daily  newspaper,  as  lack¬ 
ing  in  suitable  appearance  and  as  not  permitting  the  use  of 
good  illustrations. 

The  form  and  size  finally  decided  upon  was  the  cheapest 
possible  when  using  a  surfaced  paper  of  sufficiently  good  quality 
and  weight.  Every  possible  point  in  economy  was  utilized.  As 
a  result  each  copy  of  The  Church  at  Work  costs  only  1.2  cents, 
the  six  copies  in  a  year  costing  7.2  cents.  When  the  cost  of  ship¬ 
ping  in  bulk  to  the  dioceses  is  included  the  cost  of  the  six  copies 
a  year  is  about  9.5  cents.  Portions  of  other  expense  items  which 
should  be  allocated  to  this  item  will  bring  the  cost  up  to  about 
10  cents  per  year. 

In  other  words  so  far  as  the  treasury  of  the  general  Church 
is  concerned  the  Church  is  risking  only  10  cents  per  year  per 
family  in  an  effort  to  keep  all  the  people  of  the  Church  informed 
of  and  in  touch  with  the  general  work. 

This  expenditure  does  not  include  what  is  spent  by  the 
dioceses  in  the  distribution  of  the  paper.  It  is  very  gratifying 
to  be  able  to  report  the  fact  that  the  dioceses  and  districts  have  • 
not  regarded  it  as  an  unreasonable  request  that  they  contribute 
what  is  necessary  in  effort  and  money  for  the  distribution  of  this 
national  paper. 

Distribution.  The  possibility  of  mailing  The  Church  at 
Work  directly  to  the  people  of  the  Church  was  thoroughly  can¬ 
vassed.  First  there  was  the  difficulty  of  securing  complete  mail¬ 
ing  lists  and  keeping  them  corrected  up-to-date.  This  was  re¬ 
garded  as  a  practical  impossibility.  But  assuming  that  it  could 
be  done  it  was  estimated  that  the  cost  of  maintaining  a  head¬ 
quarters  staff  large  enough  to  handle  such  a  list  and  of  mailing 
the  papers  would  be  more  than  the  cost  of  the  paper  itself. 

[29] 


The  postage  would  be  a  very  large  sum  unless  the  paper  could 
have  second  class  mailing  privileges.  These  privileges  are  not 
given  a  paper  which  does  not  have  a  bona-fide  subscription  list 
covering  at  least  half  of  its  circulation. 

The  only  possible  way  in  which  subscriptions  on  a  large 
scale  could  be  secured  would  be  by  printing  a  statement  on  the 
campaign  pledge  cards  that  a  certain  amount  of  the  pledge  was 
given  as  a  subscription  for  The  Church  at  Work.  It  was  believed 
that  many  in  the  Church  would  resent  this  as  a  form  of  com¬ 
pulsory  subscription  and  that  therefore  more  harm  than  good 
would  be  done  by  adopting  such  a  method.  It  is  not  impossible, 
if  The  Church  at  Work  becomes  a  recognized  institution  in 
the  Church,  that  the  people  of  the  Church  will  be  willing  to 
consent  to  this  form  of  universal  subscription.  But  even  if  this 
were  done  it  would  merely  save  a  portion  of  the  cost  of  mail¬ 
ing.  It  would  not  remove  the  other  obstacles  in  the  way  of 
mailing  from  the  common  center.  As  it  would  save  in  the  cost 
of  shipping  to  diocesan  headquarters  and  in  the  cost  of  re¬ 
shipping  from  these  headquarters  the  plan  is  worth  trying  when 
deemed  feasible. 

The  paper  is  shipped  in  bulk  to  diocesan  headquarters,  ex¬ 
cept  where  at  the  request  of  the  diocesan  authorities  shipments 
are  made  direct  to  parishes. 

No  papers  are  sent  to  any  diocese  or  parish  except  upon 
requisition  made  by  the  diocesan  authorities.  This  rule  was 
imposed  by  the  Council  to  reduce  wastage  as  far  as  possible. 

The  Department  will  ship  any  number  of  papers  asked  for, 
o  provided  the  assurance  is  given  that  a  reasonable  effort  will  be 
made  to  distribute  thoroughly  the  number  of  papers  ordered. 
No  particular  method  of  distribution  to  the  people  is  required 
as  a  condition.  It  is  believed  that  the  most  effective  method  of 
distribution  to  families  is  by  adult  visitors,  who  could  urge  the 
reading  of  the  paper.  The  next  best  method  is  by  mail.  Other 
methods  followed  are  to  hand  copies  of  the  paper  to  the  people 
after  a  Church  service  or  meeting  and  to  leave  a  pile  of  the 
papers  at  the  door  of  the  Church  to  be  taken  by  those  who  de¬ 
sire  to  do  so.  It  is  obvious  that  by  these  latter  methods  the 
paper  fails  to  reach  those  who  need  it  most,  those  who  attend 
Church  irregularly  if  at  all.  Where  the  group  system  has  been 

[30] 


established  in  a  parish  it  has  been  found  easy  to  secure  a  thor¬ 
ough  distribution  of  the  paper. 

An  Experiment.  As  The  Church  at  Work  was  an  effort 
to  do  something  for  which  there  was  no  precedent  it  was  an 
experiment.  Indeed  it  cannot  yet  be  regarded  as  beyond  the 
experimental  stage.  In  many  ways  the  experiment  has  suc¬ 
ceeded  far  beyond  the  expectations  of  most  and  fully  up  to  all 
reasonable  expectations.  The  response  and  co-operation  of  the 
field  has,  on  the  whole,  been  fine.  The  paper  has  had  a  very 
varied  reception,  depending  upon  the  size,  character  and  loca¬ 
tion  of  the  parishes.  Its  circulation  is  about  450,000.  It  should 
be  600,000  if  it  is  to  be  large  enough  to  reach  all  the  families  in 
the  Church.  It  has  been  demonstrated  that  it  will  be  read,  that 
it  can  be  thoroughly  distributed,  that  the  dioceses  and  parishes 
will  co-operate  in  time  and  money  and  that  it  is  productive  of 
results.  Apparently  the  Church,  speaking  generally,  is  prepared 
to  accept  it  as  a  normal  institution  until  something  better  is 
devised. 

Three  practical  problems  confront  the  paper. 

1.  To  so  improve  the  paper,  with  the  help  of  friendly  crit¬ 
icism  and  advice,  that  it  shall  be  attractive,  readable  and  effective 
enough  to  be  welcome  in  every  home. 

2.  To  secure  the  co-operation  of  all  the  clergy  and  laity  in 
order  that  there  shall  be  a  thorough  distribution  in  every  parish 
and  mission  of  the  Church. 

3.  To  make  the  cost  as  little  as  possible  consistent  with 
adequate  character  and  thorough  distribution. 

Serving  as  Publishing  Agency 

The  Department  serves  as  the  general  publishing  agency  for 
the  Council,  the  several  Departments  and  the  Woman’s  Auxil¬ 
iary.  In  addition  to  the  regular  publications,  the  Official  Bul¬ 
letins,  Exchange  of  Methods ,  The  Spirit  of  Missions  and  The 
Church  at  Work,  there  are  many  occasional  publications.  These 
include  books,  varying  in  size  and  character  from  Miss  Emery’s 
A  Century  of  Endeavor  to  a  text  book  for  study  classes,  booklets, 
pamphlets,  leaflets,  circulars  and  cards.  Whether  issued  by  the 
Council  or  by  one  of  the  Departments  or  by  the  Woman’s  Auxil- 

[31] 


iary,  every  piece  of  printed  matter  officially  issued  bears  the 
signature  of  the  Presiding  Bishop  and  Council. 

For  the  convenience  of  all  desiring  to  place  orders  for  any 
of  these  publications  it  has  been  decided  to  give  the  title  of 
The  Book  Store  to  a  bureau  in  the  Educational  Division  of  the 
Department  of  Missions  and  to  ask  that  all  orders  for  literature, 
issued  by  whatever  Department,  be  sent  to  this  bureau. 

Every  effort  has  been  made  to  reach  as  high  a  standard  of 
printing  as  possible  consistent  with  necessary  economy  and  to 
secure  uniformity  of  usage  in  such  details  as  spelling,  punctu¬ 
ation,  capitals,  abbreviations,  etc.,  and  in  appearance  where 
deemed  desirable.  Certain  regulations  regarding  the  preparation 
of  manuscripts  have  been  agreed  upon  and  are  now  being  ob¬ 
served.  They  are  reprinted  in  full  as  an  appendix,  as  being 
of  possible  interest  and  value  to  those  having  publication  re¬ 
sponsibilities. 

News  Service  to  Church  Publications 

The  Church  Weeklies  are  the  newspapers  of  the  Church. 
In  addition  to  the  local  news  which  they  receive  through  their 
many  diocesan  correspondents,  they  aim  to  present  to  their 
readers  all  the  general  news  of  the  Church. 

For  news  of  the  plans  and  doings  of  the  Presiding  Bishop 
and  Council,  of  the  various  Departments  and  of  the  Woman’s 
Auxiliary  and  for  some  part  of  the  news  from  the  mission  field 
the  Church  Weeklies  are  dependent  upon  the  Church  Missions 
House.  The  Department  of  Publicity  endeavors  to  meet  this 
need,  sending  reports  of  meetings,  projects  and  activities  and 
news  stories  coming  through  correspondence  or  otherwise  from 
the  mission  field.  The  Department  has  no  facilities  for  regu¬ 
larly  gathering  and  furnishing  other  general  news  of  the  Church, 
but  gladly  reports  whatever  is  received.  In  some  instances  this 
service  has  been  expanded  on  request  to  cover  more  than  the 
Church  Weeklies. 

Missionary  and  Other  Notes.  Twice  a  month  there  is 
sent  out  from  the  Department  a  collection  of  notes  about  various 
phases  of  Church  work  or  other  work  of  interest  to  Church 
people.  These  notes  are  sent  to  and  primarily  intended  for  the 
diocesan  papers.  They  are  sent  also  to  the  general  Church 

[32] 


papers,  to  a  number  of  parish  papers,  to  a  few  other  religious 
magazines,  and  to  a  few  interested  individuals. 

This  service  grew  out  of  a  monthly  promotion  sheet  for¬ 
merly  sent  out  by  The  Spirit  of  Missions.  There  is  now  an  at¬ 
tempt  to  draw  the  material  from  all  the  Church  departments. 

While  the  notes  were  originally  offered  only  as  “filler”  and 
are  still  so  used  in  many  papers,  in  other  papers  they  are  printed 
entire.  Both  long  and  short  items  are  included,  in  an  attempt 
to  fit  whatever  space  the  editor  may  have.  It  would  be  easy 
to  send  out  the  sort  of  material  that  usually  fills  the  odd  corners 
of  religious  papers,  quotations  from  George  Herbert  and  St. 
Augustine,  which  of  course  have  their  place.  The  notes,  how¬ 
ever,  are  an  attempt  to  fill  some  of  that  space  not  so  much  with 
inspiration  as  with  information. 

Anyone  who  can  make  use  of  the  notes  is  welcome  to  them. 
It  would  be  well  if  more  use  could  be  made  of  them  in  dioceses 
and  districts  that  have  as  yet  no  diocesan  paper.  The  Depart¬ 
ment  will  welcome  any  suggestions  of  ways  to  make  this  service 
more  useful,  and  also  any  contributions  of  suitable  material. 

There  is  a  large  supply  of  cuts  which  have  been  used  in  The 
Spirit  of  Missions,  The  Church  at  Work  or  Exchange  of  Methods. 
These  are  loaned  on  request  if  not  in  use.  Nearly  all  of  the 
cuts  are  half  tones.  In  size,  they  are  of  great  variety  in  depth ; 
in  width  they  fit,  in  general,  one,  two,  three  or  four  columns  of 
The  Church  at  Work.  Because  of  constant  demand,  all  cuts 
should  be  returned  promptly. 

Loan  Packets  of  Literature 

The  service  of  loaning  packets  of  literature,  which  has  been 
carried  on  for  years,  has  been  largely  developed  to  meet  the 
increased  demand  growing  out  of  the  Campaign.  Over  600  of 
these  loan  packets  have  been  prepared  and  are  constantly  in 
use,  and  the  number  is  being  added  to  every  month. 

These  packets  contain  articles  and  clippings  taken  from 
The  Spirit  of  Missions,  The  Church  at  Work ,  the  Church 
Weeklies  and  other  papers,  and  from  reports  and  special  pam¬ 
phlets  and  leaflets.  Each  packet  covers  some  particular  field  or 
phase  of  missionary  work.  Every  mission  field  at  home  and 

[33] 


abroad  is  represented,  as  well  as  work  amongst  the  Indians, 
mountaineers,  Negroes  and  in  rural  districts.  There  is  matter 
covering  missionary  work  in  general,  medical  missions,  hospitals 
and  leper  colonies,  orphanages,  kindergartens,  schools  and  uni¬ 
versities  and  work  among  children. 

The  packets  are  found  useful  by  those  who  are  preparing 
lectures  or  addresses  and  in  connection  with  mission  study  classes 
and  discussion  groups  and  Church  school  classes,  especially  in 
making  so-called  observation  trips  to  the  Church’s  outposts. 

They  are  loaned  for  two  weeks.  The  demand  for  their  use 
is  so  constant  that  it  is  not  possible  to  allow  more  time  than 
this.  There  is  no  charge  except  the  cost  of  postage  from  and 
to  the  Church  Missions  House.  Those  who  borrow  these  packets 
should  always  be  careful  when  returning  them  to  enclose  name 
and  address,  so  that  proper  credit  can  be  given.  To  neglect 
this  leads  to  confusion  and  misunderstanding. 

A  limited  number  of  pictures  cut  from  publications  have 
been  gathered.  These  are  found  useful  in  making  scrap  books. 
These  will  be  gladly  sent  out  on  request  as  long  as  there  is  a 
supply. 


National  News  Bureau 

The  function  of  a  news  bureau  is  to  furnish  news  to  the 
public  press.  It  may  specialize  in  news  of  a  particular  character, 
such  as  religious  news  or  news  of  a  particular  church. 

By  news  we  mean  the  report  of  a  recent  event  or  informa¬ 
tion  about  something  before  unknown.  The  newspapers  spend 
large  sums  to  secure  news.  They  are  glad  to  receive  news  from 
any  source  and  of  any  kind.  They  are  not  prejudiced  against 
any  particular  kind  of  news,  certainly  not  against  religious 
news.  They  regard  religion  as  a  subject  of  the  greatest  inter¬ 
est  to  the  people  generally.  But  they  are  prejudiced  against 
matter  which  is  not  news  though  purporting  to  be  news. 

The  object  of  the  News  Bureau  of  the  Publicity  Depart¬ 
ment  is  to  furnish  to  the  public  press  news  connected  with  this 
Church.  It  does  not  attempt  to  cover  all  the  news  of  the  Church. 
Its  field  is  comparatively  limited,  including  news  of  the  Pre¬ 
siding  Bishop  and  Council,  the  several  Departments  and  the 

[34] 


Woman’s  Auxiliary,  and  of  the  general  work  of  the  Church. 
It  includes  also  other  Church  news  of  national  interest,  more 
particularly  pertaining  to  the  General  Convention  and  its  Joint 
Commissions. 

Diocesan  and  parochial  happenings  are  covered  in  other 
ways  and  by  other  agencies,  such  as  local  Church  news  bureaus, 
correspondents  of  the  Church  Weeklies,  the  clergy,  etc. 

The  News  Bureau  conducts  a  service  of  news  to  the  press 
associations  and  to  the  newspapers,  reaching  the  latter  partly 
directly  and  partly  through  diocesan  correspondents. 

This  News  Bureau  is  an  outgrowth  of  a  temporary  news 
bureau  conducted  by  the  Publicity  Department  in  the  interest 
of  the  Missionary  Centennial  in  1921.  This  temporary  news 
bureau  was  so  successful  that  the  Department  with  the  approval 
of  the  Council  determined  to  make  it  permanent. 

Field  Organization.  Steps  were  immediately  taken  to 
establish  a  definite  working  relationship  with  the  diocesan  author¬ 
ities  that  there  might  be  co-operation  to  their  mutual  ad¬ 
vantage.  It  was  recognized  that  conditions  vary  so  much  that 
a  local  publicity  organization  in  one  place  is  not  at  all  possible 
in  another.  A  communication  was  addressed  to  the  bishops 
and  those  who  in  each  diocese  are  in  charge  of  publicity,  de¬ 
scribing  three  different  plans  which  might  be  followed  in  fur¬ 
nishing  general  Church  news  to  local  newspapers.  These  plans 
were  set  forth  in  that  letter  as  follows: 

“(1)  We  can,  if  necessary,  continue  to  send  news  stories 
to  newspapers  in  your  diocese  or  district  directly  from  this 
office.  Stories  sent  in  this  way  stand  the  least  chance  of  being 
used.  So  much  matter  is  sent  to  the  newspapers  by  news  bureaus, 
religious  and  secular,  and  there  is  so  much  of  a  purely  propa¬ 
ganda  character,  that  much  of  it  is  never  even  read.  Most  of  it 
finds  its  way  into  the  wastebasket. 

“(2)  We  can  send  the  stories  intended  for  use  in  the 
newspapers  in  your  diocese  or  district  to  you  (or  whoever  else 
is  appointed  for  the  purpose)  and  they  could  be  handed  or  sent 
to  the  newspapers  by  you.  This  plan  would  involve  the  estab¬ 
lishment  of  some  sort  of  relationship  between  you  and  the  papers 
to  which  you  would  hand  or  send  these  stories.  It  would  mean 
getting  in  touch  with  the  news  editor,  by  visit  or  by  corre¬ 
spondence,  so  that  the  personal  element  would  be  involved.  It 
may  be  that  you  have  already  established  a  relationship  of  this 
sort  in  order  to  furnish  these  papers  with  local  or  diocesan 

[35] 


news  stories.  Material  given  to  the  papers  in  this  way  is  much 
more  likely  to  receive  favorable  attention.  The  stories  we  would 
send  under  this  plan  would  be  fully  written  and  ready  for  use 
as  they  stand.  Under  this  plan  our  diocesan  representative 
would  not  necessarily  have  to  be  a  newspaper  man. 

“(3)  We  can  send  news  stories  to  a  correspondent  for 
local  placing  as  above  described,  but  with  the  expectation  that 
the  correspondent  would  re-write  the  stories,  if  necessary,  to 
secure  stories  of  different  length  for  different  papers,  or  would 
prepare  a  new  lead  where  feasible,  giving  the  story  a  local  appli¬ 
cation  or  connection.  By  this  method  the  chances  of  the  story 
being  printed  would  be  greatly  increased,  and  also  the  prob¬ 
ability  of  the  story  being  read. 

‘  ‘  To  illustrate,  a  news  story  went  out  from  this  office  telling 
of  the  affiliation  with  this  Church  of  the  Eastern  Classis  of  the 
Hungarian  Reformed  Church  in  America.  When  this  story  ap¬ 
peared  in  the  Philadelphia  papers  it  had  a  new  lead.  The  Pub¬ 
licity  Director  of  the  Diocese  of  Pennsylvania  made  use  of  the 
fact  that  Bishop  Rhinelander  was  one  of  the  bishops  involved  in 
the  arrangement  with  the  Hungarians  and  secured  an  inter¬ 
view  from  him.  This  gave  the  story  a  local  application,  insured 
its  appearance  in  all  the  local  papers  and  gave  it  the  best  pos¬ 
sible  chance  of  being  read.  No  one  should  attempt  to  revise 
stories  in  this  way  without  having  had  adequate  newspaper  ex¬ 
perience. 

‘  ‘  This  third  plan  therefore  is  not  feasible  unless  some  one  is 
secured  to  act  as  our  correspondent  who  has  newspaper  train¬ 
ing.  Some  of  the  dioceses  have  publicity  directors  of  this  sort. 
Their  services  are  paid  for  by  the  diocese  in  some  instances.  We 
believe  that  it  would  pay  any  diocese  or  district  to  secure  the 
services  of  some  trained  newspaper  man  or  woman  and  provide 
suitable  remuneration.  Untrained  men  or  women  may  accom¬ 
plish  something,  but  they  work  under  a  serious  handicap  and 
they  are  not  systematically  and  continuously  on  the  job.” 

As  a  result  arrangements  have  been  made,  under  either 
the  second  or  third  plan,  with  26  dioceses.  In  these  dioceses 
correspondents  were  appointed,  through  whom  the  News  Bureau 
has  been  placing  its  new’s  stories.  In  some  instances  these  cor¬ 
respondents  are  covering  all  the  newspapers  in  their  dioceses,  in 
some  instances  only  a  selected  list.  A  list  of  these  correspondents 
will  be  found  on  page  90. 

It  is  hoped  that  in  course  of  time  all  the  dioceses  will  find 
it  possible  to  name  a  correspondent  of  the  News  Bureau  and 

[36] 


that  the  Church  will  be  fully  organized  in  every  part  for  this 
important  purpose. 

General  Services.  In  addition  to  sending  out  news  stories 
to  its  correspondents  for  placing  in  the  newspapers  the  News 
Bureau  desires  to  receive  from  all  its  correspondents  reports  of 
events  which  are  of  national  importance  or  interest.  There  are 
many  local  happenings  which  are  of  much  more  than  local  im¬ 
portance  and  for  which  the  News  Bureau  will  try  to  secure  the 
widest  publicity  if  given  an  opportunity  to  do  so. 

The  News  Bureau  aims  also  to  be  a  source  of  information, 
helpful  in  the  preparation  of  news  stories  for  sectional  or  local 
use.  It  is  hoped  to  accumulate  information  useful  for  news 
purposes  regarding  all  subjects  within  the  purview  of  the  Pub¬ 
licity  Department.  All  such  information  will  of  course  be  at 
the  service  of  the  Church  at  any  time. 

With  its  present  equipment  the  News  Bureau  is  able  on 
instant  notice  through  the  press  associations,  its  diocesan  cor¬ 
respondents  and  its  lists  of  twenty-five  hundred  morning,  eve¬ 
ning  and  weekly  newspapers  to  communicate  directly  with  every 
newspaper  of  standing  in  the  United  States.  It  is  felt  that  the 
results  already  achieved  fully  justify  the  organization  of  the 
Bureau.  There  is  no  state  or  territory  in  the  nation  in  which 
the  general  work  of  the  Church  is  not  being  laid  before  the 
people  in  the  columns  of  the  daily  press  through  the  work  of 
the  Bureau. 

Within  the  Bureau  there  is  being  established  a  biographical 
department  through  which  the  dioceses  and  missionary  dis¬ 
tricts  are  furnished  on  request  with  biographical  material  re¬ 
garding  Church  leaders  who  are  to  appear  at  local  Church  gath¬ 
erings,  together  with  the  photographs,  for  publication  in  the 
newspapers  of  the  localities  in  which  these  gatherings  are  to 
be  held.  The  News  Bureau  is  prepared  at  all  times  to  supply 
news  stories  of  this  character  ready  for  printing  and  to  advise 
with  Church  leaders  throughout  the  country  on  methods  of  pub¬ 
licity  for  any  project  they  may  have  in  hand;  as  it  is  also 
ready  to  give  such  information  and  instruction  in  the  prepara¬ 
tion  and  handling  of  publicity  as  may  be  required  by  those 
who  are  engaged  in  the  work  of  publicity  in  the  various  dioceses. 

Though  the  Bureau,  with  the  success  which  has  attended 

[37] 


its  efforts  in  the  past  six  months,  has  passed  the  experimental 
stage,  there  are  still  many  problems  which  only  experience  will 
solve  and  which  cannot  be  fully  worked  out  until  the  diocesan 
publicity  organizations  are  more  completely  developed. 

Further  discussion  of  news  bureau  work  will  be  found  in 
connection  with  the  topics  of  Diocesan  News  Bureaus  and  Parish 
News  Bureaus. 

In  regard  to  all  news  bureau  work  it  should  be  borne  in 
mind  that  no  news  bureau  has  any  control  over  a  news  story 
after  it  is  sent  to  a  newspaper.  There  is  no  way  of  making 
certain  that  it  will  be  printed.  And  if  used  it  may  be  curtailed 
or  added  to  or  otherwise  altered.  There  is  no  way  of  knowing 
what  sort  of  a  heading  will  be  written  over  it.  It  may  be  given 
a  prominent  place  or  put  in  an  obscure  corner.  All  these  mat¬ 
ters  are  controlled  by  the  editors. 

Evangelistic  Purpose.  While  it  is  not  always  apparent, 
the  underlying  purpose  of  all  Church  News  Bureau  work  is 
evangelistic.  The  matter  sent  out  and  widely  used  often  in¬ 
cludes  frankly  Christian  teaching  and  the  application  of  Chris¬ 
tian  principles.  In  all  cases  it  is  so  framed  as  to  attract  atten¬ 
tion  to  Christianity  and  the  Church  and  the  fruitage  of  Chris- 
tion  effort.  The  problem  of  making  this  service  more  effective 
as  an  evangelistic  medium  is  being  studied. 


Advertising 

i 

Advertising  is  a  form  of  publicity  which  the  Department 
has  been  able  to  undertake  to  only  a  limited  extent  because  of 
the  great  expense  involved. 

An  advertisement  has  certain  advantages  over  a  news  article. 
1.  The  matter  and  the  manner  of  its  presentation  can  be  con¬ 
trolled.  2.  It  can  be  displayed  to  attract  attention.  3.  It  can 
be  entirely  frank  and  specific. 

On  the  other  hand  it  is  not  likely  to  be  read  by  as  many 
as  a  news  article,  and  cannot  be  as  detailed  and  thorough. 

There  are  two  fields  of  advertising  open  to  the  Department, 
the  public  and  the  Church. 


[38] 


The  Public  as  a  Field 

All  the  arguments  in  favor  of  publicity  with  the  general 
public  as  a  field  apply  to  advertising.  No  one  can  look  at  the 
newspapers  and  magazines  and  feel  any  doubt  that  it  pays  to 
advertise.  Enormous  sums  are  spent,  not  only  to  sell  some¬ 
thing  but  to  spread  information  which  it  is  desired  the  public 
should  have. 

Though  much  propaganda,  financial,  industrial,  political 
and  civic,  appears  in  the  form  of  news  stories  or  other  articles 
similar  in  appearance,  it  has  been  found  necessary  and  profitable 
to  print  propaganda  of  all  kinds  in  the  form  of  advertisements. 
Why  should  not  this  method,  of  such  proven  efficiency,  be  used 
for  the  propagation  of  the  Gospel?  Advertising  is  not  neces¬ 
sarily  sensational.  It  merely  seems  to  be  so  because  we  are  not 
accustomed  to  it  for  Church  purposes. 

Advertising  of  this  sort  if  conducted  on  an  adequate  scale 
by  the  Department  of  Publicity  would  cost  a  very  large  sum 
of  money.  There  is  no  way  of  estimating  how  much.  Single 
business  concerns  spend  millions  annually  in  this  way.  A  single 
New  York  bank  spends  $600,000  a  year  in  publicity.  The  De¬ 
partment  has  attempted  no  advertising  of  this  kind  at  all  and 
it  is  not  likely  that  it  will  ever  be  possible  to  place  large  sums 
of  money  at  its  disposal  for  this  purpose. 

It  is  not  certain  that  even  the  dioceses  will  ever  be  in  a 
position  to  do  much  of  this  sort.  Practically  all  the  advertising 
of  this  kind  has  been  done  by  parishes  or  individuals.  For  this 
reason  all  definite  suggestions  regarding  Church  advertising  in 
the  secular  newspapers  will  be  found  under  the  head  of  Parochial 
Publicity. 


The  Church  as  a  Field 

Advertising  placed  in  Church  publications  is  intended  to 
reach  the  members  of  the  Church.  Its  purpose  is  not  directly 
evangelistic,  as  is  advertising  aimed  at  the  public  at  large. 
Among  the  immediate  purposes  it  may  have  are  these: 

1.  To  promote  the  sale  of  books  and  other  literature. 

2.  To  promote  the  circulation  and  distribution  of  periodi¬ 
cal  publications. 


[39] 


3.  To  aid  in  securing  regular  financial  support. 

4.  To  aid  in  recruiting. 

5.  To  encourage  activity  in  various  forms  of  Church  work. 

6.  To  secure  aid  for  missionary  and  other  projects. 

7.  To  promote  the  plans  of  the  several  Departments. 

8.  To  draw  attention  to  particular  principles  or  facts  in 
the  interest  of  the  Church’s  Mission. 

Promotion 

This  Handbook  represents  the  most  ambitious  effort  so  far 
made  by  the  Department  to  promote  Church  publicity.  Its  main 
purpose  is  promotion.  Many  other  efforts,  systematic  and  scat¬ 
tered,  have  been  made  through  the  various  official  publications, 
regular  and  occasional,  through  leaflets  and  correspondence, 
through  conferences  and  commissions,  through  addresses  and 
interviews.  And  the  object  has  been  furthered  through  sym¬ 
pathetic  efforts  of  secretaries  of  other  Departments,  diocesan  and 
parochial  officers  and  other  leaders  who  have  faith  in  the  neces¬ 
sity  and  importance  of  Church  publicity. 

This  active  work  of  promotion  has  manifestly  borne  fruit. 
In  a  Church  that  only  recently  was  almost  wholly  indifferent  to 
publicity  and  largely  prejudiced  against  publicity,  there  is  an 
astonishing  amount  of  publicity  today,  appearing  not  only  in 
our  own  Church  literature  but  also  in  the  public  press. 

The  Department  of  Publicity  conceives  it  to  be  its  duty 
to  make  every  effort  to  create  a  favorable  public  opinion  in  the 
Church  towards  publicity  for  the  purposes  of  the  Church.  It  is 
not  in  charge  of  Church  publicity  except  within  certain  well  de¬ 
fined  limits,  but  it  does  feel  a  sense  of  responsibility  for  the 
promotion  of  publicity  throughout  the  Church  and  aims  to  be 
of  service  in  giving  advice  and  help  where  desired. 

There  are  three  distinct  lines  in  which  the  effort  of  promo¬ 
tion  is  being  pressed : 

1.  The  promotion  of  organization  for  publicity  purposes. 

2.  The  promotion  of  every  form  of  printed  publicity 
within  the  Church  to  spread  information  and  arouse  interest. 

3.  The  promotion  of  the  use  of  the  secular  press  for  the 
definite  purpose  of  evangelization. 

[40] 


Promotion  of  Organization 

Detailed  suggestions  as  to  organization  in  diocese  and  parish 
will  be  found  in  another  part  of  this  Handbook  where  diocesan 
and  parochial  problems  are  discussed.  There  are,  however,  cer¬ 
tain  general  considerations  which  should  be  mentioned  in  this 
connection. 

It  is  taken  for  granted  that  everyone  recognizes  the  neces¬ 
sity  of  proper  organization  if  any  effort,  secular  or  religious,  is 
to  succeed.  A  Church  that  is  properly  and  efficiently  organized 
is  not  open  to  the  criticism  of  being  over-organized.  The  cry 
that  we  have  too  many  organizations  in  the  Church  has  arisen 
because  we  have  not  organized  the  organizations.  A  great  num¬ 
ber  of  disconnected  and  competitive  organizations  is  burden¬ 
some  and  does  not  make  for  efficiency. 

“We  must  recognize  in  these  days  of  multiform  enter¬ 
prises,”  says  Bishop  Brent  in  his  Introduction  to  Dr.  Good¬ 
win’s  able  handbook  on  “The  Parish,”  “that  organization  well 
carried  out  is  not  a  burden  but  a  relief.  It  is  a  labor-saving 
device.  This,  however,  does  not  mean  that  it  is  a  means  by 
which  a  lazy  rector  can  shift  personal  responsibility  from  him¬ 
self  to  a  machine.  It  is  not  calculated  to  shorten  his  eight-hour 
day,  but  rather  to  enable  him  to  use  it  to  better  advantage.” 

The  hope  of  the  Publicity  Department  is  that  there  will  be 
in  this  Church  not  a  great  number  of  independent  publicity 
organizations,  but  what  might  be  described  as  one  Church-wide 
publicity  organization,  permeating  the  whole  body,  the  separate 
parochial,  diocesan,  provincial  and  national  organizations  being 
so  inter-related  and  co-operating  so  thoroughly  as  to  seem  to  be 
parts  of  one  whole.  All  the  various  parts  of  this  general  or¬ 
ganization  should  be  created  by  and  under  the  control  of  the 
local  Church  authorities  respectively.  There  should  be  no  con¬ 
trol  by  the  national  organization.  On  the  one  hand  local 
autonomy  should  be  strictly  respected.  On  the  other  hand  the 
fact  that  all  are  members  of,  and  therefore  responsible  for,  the 
larger  whole  should  not  be  forgotten. 

Church  publicity  in  parish  or  diocese  is  likely  to  be  neg¬ 
lected  unless  responsibility  for  it  is  definitely  placed  by  those 
in  authority.  On  the  old  theory  that  everything  that  ought  to 

[41] 


be  done  is  the  rector’s  duty,  there  is  not  likely  to  be  much  pub¬ 
licity  unless  the  rector  happens  to  be  a  man  who  has  had  pub¬ 
licity  experience.  Here  is  a  special  reason  why  organization 
is  essential.  The  laity  are  not  likely,  without  being  given  ex¬ 
press  authority,  to  assume  any  duty  supposed  to  belong  to  the 
clergy. 

Promotion  of  Publicity  Within  the  Church 

Profoundly  convinced  that  the  members  of  the  Church  need 
information  and  constant  reminders  of  what  the  Church  is  doing, 
of  the  opportunities  before  the  Church  and  of  the  needs  of  the 
world,  in  order  that  interest  may  be  maintained,  the  Department 
will  make  every  effort  to  assist  the  Church  to  a  conviction  of  the 
necessity  of  internal  Church  publicity.  There  never  has  been 
any  lack  of  conviction  that  the  members  of  the  Church  ought 
to  know  these  things;  the  Church  has  lacked  conviction  that  it 
was  a  necessary  part  of  Church  activity  to  keep  the  Church 
thoroughly  informed.  There  has  always  been  a  readiness  on  the 
part  of  the  leaders  of  the  Church,  general  or  local,  to  give  in¬ 
formation  to  those  desiring  it,  but  it  is  only  recently  that  we 
have  recognized  that  this  is  not  sufficient.  In  the  interest  of 
the  work,  as  well  as  in  the  interest  of  the  spiritual  advantage  of 
the  people  themselves,  information  must  be  conveyed  to  all 
whether  they  express  a  desire  for  it  or  not. 

The  point  upon  which  the  Department  is  laying  chief  stress 
is  that  all  publicity  efforts,  whether  the  field  be  large  or  small, 
must  be  so  planned  as  to  reach  the  entire  field,  that  to  make 
plans  on  a  smaller  scale  is  to  defeat  ourselves  before  we  begin. 
If  there  is  a  matter  of  which  all  the  members  of  the  Church 
should  have  knowledge,  it  is  following  counsels  of  timidity  and 
false  economy  to  work  on  a  scale  which  cannot  possibly  cover 
more  than  part  of  the  desired  field.  For  example,  if  there  are 
10,000  communicants  in  a  diocese  it  is  foolish  to  print  1,000 
copies  of  a  pamphlet  which  ought  to  reach  everyone.  It  is  not 
fair  to  the  9,000  who  are  neglected. 

This  is  an  ideal  which  is  not  possible  in  any  case  of  per¬ 
fect  realization,  but  it  can  always  be  approximated  unless  we 
deliberately  defeat  ourselves  through  a  half-hearted  policy. 

[42] 


The  promotion  of  Church  publicity  by  the  Church  every¬ 
where  has  not  been  systematized  as  yet.  The  Department  has 
established  no  particular  medium  devoted  to  this  particular 
object  of  promotion.  It  has  tried  to  utilize  all  mediums  and  all 
possible  agents  and  here  also  it  offers  help  and  advice  wherever 
desired.  Possible  ways  of  rendering  assistance  are  referred  to 
under  appropriate  headings. 

Publicity  Conferences  and  Publicity  Commissions  are  given 
separate  treatment.  Diocesan  Publicity  Conferences  are  pro¬ 
posed  and  urged.  Opportunities  for  promoting  publicity  will 
be  found  in  the  Summer  Schools,  Diocesan  Conventions,  Provin¬ 
cial  Synods  and  the  General  Convention.  These  opportunities 
will  be  utilized,  where  possible,  as  rapidly  as  publicity  leaders 
emerge  and  the  work  of  promotion  becomes  organized. 

Promotion  Through  Conferences 

% 

In  1921  three  publicity  conferences  were  held,  one  in  New 
York  on  June  21st  and  22nd,  one  in  St.  Louis  on  June  28th  and 
29th  and  one  in  Salt  Lake  City  from  September  7th  to  10th.  An 
official  representative  of  each  diocese,  appointed  by  the  Bishop, 
was  invited  to  attend  one  of  these  conferences.  At  these  con¬ 
ferences  fifty-three  dioceses  and  districts  were  represented. 

The  main  purpose  of  holding  these  conferences  was  to  afford 
an  opportunity  for  the  discussion  of  the  practical  problems  of 
publicity  which  the  publicity  men  in  the  field  were  facing.  In 
most  of  the  dioceses  and  districts  there  had  developed  some  or¬ 
ganized  effort  to  promote  and  carry  on  Church  publicity,  but 
conditions  were  more  or  less  chaotic  for  lack  of  any  general 
understanding.  It  was  thought  that  the  time  had  come  for  mak¬ 
ing  a  common  effort  to  solve  the  problems  involved  and  to  reach 
some  agreement  as  to  principles  and  methods  and  to  discover 
in  what  way  local  and  general  headquarters  could  be  mutually 
helpful. 

In  each  conference  a  resolution  was  unanimously  adopted, 
urging  the  Department  of  Publicity  to  hold  similar  conferences 
every  year.  In  pursuance  of  this  demand  and  recognizing  that 
there  were  still  plenty  of  problems  to  be  solved  and  difficulties 
to  be  faced,  the  Publicity  Department  announced  the  holding 

[43] 


of  a  series  of  similar  publicity  conferences  for  1922.  In  order 
to  make  it  more  easy  and  less  expensive  for  representatives  to 
attend  from  all  the  dioceses  and  districts  it  was  decided  to  hold 
twelve  conferences  instead  of  three,  at  cities  selected  with  a 
view  of  accommodating  the  delegates.  The  following  is  a 
schedule  of  the  1922  conferences: 


Tuesday, 

Wednesday, 

Friday, 

Tuesday, 

Wednesday, 

Friday, 

Tuesday, 

Friday, 

Tuesday, 

Friday, 

Wednesday, 

Friday, 


May  23,  Richmond . St.  Paul’s  Parish  House 

“  24,  Philadelphia . The  Church  House 

‘  ‘  26,  Boston . The  Diocesan  House 

“  30,  Utica . Grace  Church  Parish  House 

■ 

31,  Cincinnati. .  .Christ  Church  Parish  House 

June  2,  Atlanta . Cathedral  Parish  House 

“  6,  Dallas . Cathedral  Parish  House 

“  9,  Denver . St.  Mark’s  Parish  House 

“  13,  San  Francisco ...  Grace  Cathedral  Chapel 

“  16,  Portland . The  Diocesan  Offices 

21,  Minneapolis . St.  Mark’s  Parish  House 

“  23,  Chicago . The  Diocesan  Offices 


While  these  publicity  conferences  are  of  diocesan  representa¬ 
tives,  others  actively  interested  in  Church  publicity  are  invited  to 
attend  and  participate. 


Promotion  Through  Commissions 

The  plan  of  forming  Advisory  Publicity  Commissions, 
which  has  been  under  consideration  for  the  past  year,  has  at 
last  taken  shape  and  four  commissions  have  been  created.  This 
project  received  the  approval  of  the  Publicity  Conferences  last 
year  and  is  believed  by  the  Publicity  Department  to  be  an  essen¬ 
tial  step  in  the  promotion  of  publicity  in  the  Church. 

These  commissions  include  at  least  one  representative  of 
each  province.  Their  membership  will  be  added  to  from  time 
to  time  as  suitable  persons  are  found  who  are  willing  to  help 
the  work  in  this  way. 

The  commissions  are  advisory  to  the  Department  of  Pub¬ 
licity.  Through  them  the  Department  will  be  able  to  consult 
the  field  in  a  systematic  way  in  making  new  plans,  in  improving 
existing  projects  and  in  securing  understanding  and  co-operation. 
The  commissions  have  been  asked  to  study  publicity  problems, 

[44] 


to  promote  the  general  idea  of  Church  publicity,  to  make  con¬ 
structive  criticisms  of  projects  and  methods,  to  suggest  new  pro¬ 
jects  and  methods  and  to  report  on  local  conditions  and  the  local 
reaction.  The  members  of  the  commissions  will  be  both  students 
of  problems  and  observers  in  “listening  posts.” 

It  is  believed  that  these  commissions  will  prove  to  be  the 
best  possible  way  of  keeping  the  Department  in  real  touch  with 
the  field,  and  of  preventing  the  Department  from  becoming  iso¬ 
lated  and  bureaucratic. 

There  are  four  commissions  already  established,  the  mem¬ 
bers  of  which  have  accepted  invitations  to  assist  in  this  way, 
and  already  have  under  consideration  problems  laid  before  them. 
They  are: 

The  Commission  on  General  Church  Publicity 
The  Commission  on  Diocesan  Publicity 
The  Commission  on  News  Bureaus 
The  Commission  on  Church  Advertising 

For  the  present  at  least  they  will  carry  on  this  work  through 
correspondence  only,  using  national  headquarters  as  a  clearing 
house.  The  results  of  their  investigation,  observation  and  study 
will  be  made  known  to  the  field  from  time  to  time. 

Promotion  of  Evangelistic  Publicity 

The  open  door  to  the  greatest  opportunity  before  the  Church 
to-day  is  Christian  publicity  in  the  public  press.  Here  is  the 
finest  evangelistic  medium  for  our  use.  Efforts  are  being  made 
to  promote  evangelization  through  the  spoken  word,  the  original 
and  most  effective  method  of  spreading  the  Gospel.  But  even 
though  our  efforts  in  spoken  evangelization  were  to  be  multi¬ 
plied  many  times,  we  would  hardly  be  more  than  touching  the 
fringe  of  the  great  problem  of  the  unchurched.  Supplementing 
such  efforts,  and  altogether  outstripping  them  in  widespread 
effectiveness,  should  be  evangelistic  efforts  through  the  printed 
word. 

Even  if  all  Church  members  attend  the  services,  and  the 
worship  carry  them  into  the  very  presence  of  God,  and  the 
preacher  bring  conviction  to  the  hearts  of  all  in  words  that  are 
pregnant  with  inspiration,  we  dare  not  forget  that  for  every 

[45] 


four  people  who  belong  to  a  Church  there  are  in  this  country 
six  who  do  not,  and  the  six  are  probably  reading  the  Sunday 
paper  while  the  four  are  in  Church.  It  is  a  sacred  duty  of  the 
four  to  influence  the  six.  One  way,  a  most  powerful  way,  is 
through  the  paper  that  is  in  their  hands. 

Unfortunately,  we  have  thought  of  publicity  in  the  news¬ 
papers  as  merely  a  method  of  giving  public  notice  of  a  service 
or  a  meeting,  or  of  making  public  the  account  of  something  that 
has  taken  place.  We  have  thought  too  much  of  building  up 
the  attendance  at  a  service  or  of  exploiting  persons  or  organiza¬ 
tions.  We  are  only  beginning  to  think  of  Church  publicity  in 
the  public  press  as  evangelistic  in  purpose. 

There  have  been  tentative  and  sporadic  efforts  to  use  the 
newspapers  in  this  way.  The  various  religious  bodies  as  a  whole 
are  not  yet  awake  to  the  chance.  Save  a  clergyman  here  or  there, 
this  Church  has  hardly  yet  caught  the  vision  and  certainly  has 
not  yet  gained  sufficient  conviction  to  make  a  large  investment 
of  time  and  money  in  this  form  of  evangelization. 

The  newspapers  themselves  are  really  far  ahead  of  the 
Churches  in  their  recognition  of  this  evangelistic  opportunity. 
Many  papers  have  religious  editors  and  have  religious  depart¬ 
ments.  Many  editors  are  convinced  that  the  problems  of  the 
world  will  never  be  solved  rightly  until  Christian  principles 
are  applied  and  that  therefore  it  is  one  of  the  functions  of  the 
public  press  to  present  and  apply  Christian  principles.  And 
they  are  careful  to  keep  the  public  reminded  that  the  Churches 
are  the  conservators  and  propagators  of  Christian  principles. 

The  most  notable  recent  example  of  newspaper  enterprise 
of  this  sort  is  the  serial  publication  of  the  Gospels  by  the  State 
Journal  of  Topeka.  The  text  used  is  the  Weymouth  Transla¬ 
tion  in  modern  English. 

It  is  safe  to  predict  that  the  time  is  not  far  distant  when 
the  Church  will  be  spending  large  sums  of  money  and  using  the 
services  of  many  of  its  members  in  printed  evangelization.  The 
day  is  coming  when  we  will  look  back  and  be  amazed  that  we 
were  so  long  blind  to  this  wonderful  opportunity,  and  when  we 
will  be  winning  new  fields,  adding  great  numbers  to  the  body 
of  Christ  and  influencing  the  life  of  the  world  to  an  extent  un¬ 
dreamed  of  now.  But  before  such  things  can  happen,  the  people 

[46] 


of  the  Church  must  be  warmed  to  enthusiastic  belief  in  Chris- 
tion  publicity. 

The  problem  of  how  best  to  utilize  the  public  press  for  these 
purposes  has  not  yet  been  worked  out.  Many  experiments  are 
being  made  and  many  more  must  be  made  and  many  failures 
will  be  scored  before  the  Church  learns  how.  Doubtless  adver¬ 
tising  will  play  a  large  part.  Doubtless  every  form  of  convey¬ 
ing  information  will  be  used.  Some  day  experience  will  disclose 
the  way. 

The  Publicity  Department  has  not  had  at  its  disposal  any 
means  with  which  to  inaugurate  an  evangelistic  campaign  in 
the  public  press  in  the  name  of  the  general  Church.  As  said  be¬ 
fore,  perhaps  there  never  will  be  sufficient  funds  available  in  the 
national  treasury  to  carry  on  such  work  extensively.  It  is  prob¬ 
able  that  the  dioceses  will  find  it  equally  difficult  to  secure  large 
funds  for  any  such  purpose.  It  is  more  than  likely  that  the  great 
bulk  of  such  work  will  be  done  by  the  parishes  and  by  indi¬ 
viduals. 

It  is  nevertheless  necessary  that  this  phase  of  work  should 
be  promoted  in  every  way  by  the  national  Church  and  the 
diocese.  Though  carried  on  locally  the  movement  when  it  comes 
will  be  a  national  movement  and  will  demand  national  leader¬ 
ship  and  guidance.  It  will  develop  much  more  rapidly  and  effec¬ 
tively  if  there  be  a  centre  for  the  exchange  of  ideas  and  for 
the  production  of  suitable  material  for  use.  The  movement  will 
not  gain  impetus  locally  throughout  the  Church  unless  there 
be  diocesan  and  general  sanction  and  encouragement. 

Believers  are  won  individually  and  individually  are  bap¬ 
tized  into  the  Church.  Though  a  spiritual  movement  be  gen¬ 
eral,  its  results  are  local  and  individual.  The  whole  grows  as 
its  parts  grow,  but  the  parts  cannot  grow  except  as  parts  of 
the  whole.  This  is  the  law  of  a  living  body. 


[4?  | 


Provincial  Publicity 

There  has  been  some  discussion  of  the  status  of  the  provinces 
in  their  relation  to  publicity.  There  is  a  conviction,  more  in 
evidence  in  some  provinces  than  in  others,  that  the  provincial 
organization  has  a  necessary  and  useful  part  in  at  least  some 
phases  of  publicity  work.  The  problems  involved  are  many  and 
none  of  them  has  had  as  yet  serious  attention. 

In  the  Nation-Wide  Campaign  the  news  bureau  work  in 
publicity  was  carried  on  largely  through  sectional  headquarters 
in  cities  having  strategic  importance  from  the  standpoint  of 
publicity.  It  has  been  found  necessary  in  the  promotion  of  pub¬ 
licity  to  hold  sectional  rather  than  national  conferences.  These 
things,  among  others,  indicate  that  there  is  a  real  relation  be¬ 
tween  the  provincial  idea  and  Church  publicity. 

In  Canon  53,  Section  VII,  the  powers  of  the  provincial 
synod  are  enumerated.  Among  other  things  the  provincial  synod 
is  empowered  to  act  as  or  to  provide  for  provincial  boards  of 
missions,  religious  education  and  social  service,  these  boards 
to  be  severally  auxiliary  to  the  general  boards  having  jurisdic¬ 
tion  of  these  subjects.  This  power  has  been  exercised  in  the 
matter  of  religious  education  and  social  service.  Auxiliary 
boards  or  departments  are  in  existence  and  are  co-ordinating 
with  the  national  Departments. 

It  may  prove  wise  to  ask  the  synods  to  create  provincial 
departments  of  publicity,  to  be  auxiliary  to  the  general  Depart¬ 
ment  of  Publicity.  The  functions  and  possible  responsibilities 
and  activities  of  such  provincial  departments  are  being  studied. 

It  is  not  believed  that  it  would  be  wise  to  urge  the  publica¬ 
tion  of  provincial  papers.  Nor  would  it  be  wise  to  urge  such 
organization  of  the  provinces  as  might  serve  to  retard  rather 
than  facilitate  the  rapid  spread  of  publicity. 

The  whole  subject  will  have  attention  at  the  publicity  con¬ 
ferences  and  is  under  consideration  by  one  of  the  publicity  com¬ 
missions.  The  provincial  synods  have  already  given  the  problem 
some  attention. 


[48] 


Diocesan  Publicity 

Much  that  has  been  said  regarding  publicity  in  general  and 
the  work  of  the  national  Publicity  Department  applies  with 
equal  force  to  diocesan  publicity  and  need  not  here  be  repeated. 
It  is  purposed  to  make  suggestions  as  to  diocesan  publicity,  based 
largely  upon  observation  of  what  the  dioceses  have  already  done 
or  attempted  to  do.  The  subject  will  be  treated  under  the  fol¬ 
lowing  heads: 

1.  Organization 

2.  Diocesan  Papers 

3.  News  Bureaus 

4.  Advertising 

5.  Literature  and  Posters 

6.  Financing 

7.  Co-operation 

8.  Promotion 

Organization 

An  examination  of  the  list  of  diocesan  publicity  organiza¬ 
tions  and  officers  (page  83)  will  show  how  widespread  has  been 
the  development  of  organized  publicity  in  this  Church.  In  61 
dioceses  and  districts  there  is  some  form  of  organization.  The 
Church  has  at  least  awakened  to  the  recognition  of  the  necessity 
and  importance  of  this  work. 

That  organization  has  taken  so  many  different  forms  and 
that  we  find  such  a  varied  state  of  progress  was  to  be  expected. 
It  is  neither  necessary  nor  desirable  that  there  should  be  uni¬ 
formity  of  diocesan  organization  for  publicity.  The  national 
Publicity  Department  has  had  no  definite  plan  of  organization 
to  propose  or  urge.  It  believes  that  a  department  of  a  diocesan 
council,  or  a  board,  or  a  commission,  or  a  committee  will  serve 
the  purpose.  But  whatever  the  form  there  are  certain  consid¬ 
erations  which  are  applicable  in  all  cases. 

[49] 


1.  The  publicity  organizations  should  be  a  definite  part  of 
the  whole  diocesan  organization  and  should  be  co-ordinated  with 
the  other  parts.  If  the  form  of  organization  in  the  diocese  be 
that  of  “Bishop  and  Council”  with  departments,  then  there 
should  be  a  Department  of  Publicity.  If  the  policy  of  the  diocese 
is  to  place  various  phases  of  the  work  in  the  hands  of  boards, 
then  there  should  be  a  Board  of  Publicity.  The  same  is  true 
of  commissions  and  committees. 

2.  The  publicity  organization  in  a  diocese  should  not  be 
an  independent  or  self-appointed  body,  but  a  body  created  by 
the  diocese  and  given  necessary  authority.  It  is  assumed  that 
of  course  nothing  would  be  done  in  organization  or  activity 
without  the  consent  and  approval  of  the  bishop. 

3.  The  organization  should  be  such  as  to  make  it  evident 
to  the  people  of  the  diocese  that  Church  publicity  is  recognized 
by  the  diocese  as  an  integral  and  necessary  part  of  Church  work. 

4.  The  organization  should  have  at  its  disposal  an  ap¬ 
propriation  of  money  made  by  the  diocese  and  should  not  be 
driven  to  attempt  to  finance  its  work  through  private  gifts. 

5.  It  would  be  neither  possible  nor  wise  to  have  the  pub¬ 
licity  organization  consist  exclusively  of  men  or  women  whose 
profession  is  publicity,  but  every  such  organization  should  con¬ 
tain  some  members  who  have  had  practical  publicity  experience. 
It  is  believed  that  this  is  essential  to  success  and  progress. 

6.  The  organization  should  have  a  headquarters,  the  ad¬ 
dress  of  which  should  be  familiar  to  everybody  in  the  diocese. 
The  amount  of  work  done  might  not  justify  the  maintenance  of 
an  office  or  offices  exclusively  for  this  purpose.  But  there  should 
be  some  one  address  to  which  all  inquiries  could  be  directed, 
from  which  all  material  is  issued  and  where  all  books,  papers, 
literature,  files,  lists,  supplies  and  data  of  all  kinds  are  accumu¬ 
lated.  If  there  be  a  diocesan  headquarters,  that  is  where  the 
publicity  headquarters  should  be.  There  should  be  an  avoidance 
of  separate  addresses,  which  only  confuse  people. 

7.  As  regards  the  necessary  officers  of  the  organization, 
there  are  at  least  the  following  executive  positions  which  might 
be  filled. 

a.  Publicity  Director  or  Secretary. 

[  50  ] 


b.  Director  of  News  Bureau,  who  might  also  be  the  diocesan 
representative  or  correspondent  of  the  national  News 
Bureau. 

c.  Diocesan  Literature  Distributor,  in  charge  of  the  dis¬ 
tribution  of  both  diocesan  and  national  literature. 

d.  Editor  and  Manager  of  the  diocesan  paper. 

It  is  not  essential  that  these  positions  should  all  be  filled 
by  different  persons.  Two  or  more  of  them  might  be  combined 
in  one  person  or  one  person  could  fill  all  of  the  positions.  It 
depends  upon  the  amount  of  publicity  activity  and  the  stage 
of  development  of  the  work.  It  is  not  essential  that  persons 
filling  any  or  all  these  positions  should  devote  all  their  time 
exclusively  to  publicity.  There  are  cases  where  the  executive 
secretary  of  the  diocese  is  performing  some  of  these  duties. 
Where  there  are  combinations  of  this  sort,  the  offices  should  be 
regarded  as  distinct.  Publicity  duties  should  be  performed  as 
representing  and  under  the  control  of  the  publicity  organization. 

It  is  only  a  matter  of  time  when  many  dioceses  will  have 
at  least  one  publicity  officer  who  is  paid  a  salary  by  the  diocese. 
In  the  meantime  it  might  be  found  desirable  to  pay  for  part  of 
the  time  of  an  experienced  person. 

Program.  The  publicity  organization  should  have  a  care¬ 
fully  planned  program  of  policy  and  wTork,  covering  present 
activities  and  also  looking  toward  future  expansion.  This  pro¬ 
gram  should  be  presented  to  the  diocesan  convention  and  be  the 
basis  of  a  proposed  budget.  The  program  should  be  given  wide 
publicity. 

A  program  is  needed  even  if  it  is  not  possible  for  the 
diocese  to  include  in  it  at  once  every  suggested  form  of  Church 
publicity.  All  that  can  be  undertaken  should  be  definitely  set 
forth  and  provided  for.  Much  more  will  be  done  when  there 
is  a  recognized  program  to  follow,  and  only  through  annual  pro¬ 
grams  will  the  diocese  reach  the  goal  of  a  complete  program. 


[51] 


Diocesan  Papers 

It  is  strongly  recommended  that  every  diocese  and  district 
publish  its  own  diocesan  paper.  The  list  on  page  100  shows  that 
in  63  dioceses  and  districts  in  the  States  diocesan  papers  are  be¬ 
ing  published. 

It  is  hardly  necessary  to  advance  arguments  in  favor 
of  publishing  a  diocesan  paper  when  it  is  seen  that  so  many 
have  found  a  place  for  themselves.  It  might  be  said,  however, 
that  it  is  impossible  for  diocesan  authorities  to  keep  in  touch 
with  the  people  of  a  diocese  without  some  form  of  publicity  and 
that  there  are  advantages  in  securing  this  publicity  through  a 
medium  issued  periodically  as  a  diocesan  organ  which  the  oc¬ 
casional  issue  of  a  variety  of  printed  matter  does  not  have.  A 
diocesan  paper  helps  to  create  a  corporate  sense  in  the  diocese. 
In  many  dioceses  it  has  been  a  recognized  and  valued  institution 
for  a  long  time. 

Character  and  Contents.  There  are  63  diocesan  papers 
and  63  varieties.  In  general  appearance,  size  of  page,  num¬ 
ber  of  columns,  width  of  columns,  body  type,  headings,  arrange¬ 
ment  and  contents  there  is  great  diversity.  There  is  no  recog¬ 
nized  standard,  and  there  is  no  reason  why  there  should  be, 
except  in  one  particular.  A  standard  width  of  column  would 
facilitate  interchange  of  cuts  and  make  a  mat  service  possible. 

There  are  4  quarterlies  and  4  bi-monthlies.  One  paper  has 
8  issues  per  year.  The  rest  appear  from  9  to  12  times  per  year. 
The  size  of  page  varies  from  about  6"x9"  to  newspaper  dimen¬ 
sions,  but  the  great  majority  are  about  8"  or  9"  x  10"  or  12".  The 
number  of  pages  in  an  issue  varies  from  2  to  40,  the  2  page 
paper  being  an  insert  in  The  Church  at  Work.  Eight  of  the 
papers  have  regularly  8  pages  and  20  have  16  pages. 

All  of  these  papers  endeavor  to  cover  diocesan  and  paro¬ 
chial  news  and  information.  Some  carry  a  limited  amount  of 
general  Church  news.  All  are  used  for  propaganda  for  Church 
work  and  projects  of  all  kinds.  Many  have  room  for  special 
articles.  Some  are  definitely  the  Bishop’s  organ,  in  whole  or 
in  part.  In  some,  answers  to  questions  are  featured.  There 
is  a  very  general  use  of  these  papers  for  Church  instruction. 

[52] 


Nearly  all  use  illustrations  to  some  extent.  Illustrations  add 
greatly  to  the  attractiveness  and  readability  of  a  paper  and  it 
is  gratifying  to  note  that  their  use  in  these  papers  is  increasing. 
In  many,  little  attention  seems  to  be  given  to  the  matter  of 
headings.  It  pays  to  make  headings  as  informative  and  alluring 
as  possible  without  being  sensational. 

Samples  of  all  diocesan  papers  are  on  file  at  national  pub¬ 
licity  headquarters.  On  request  an  assortment  of  samples  will 
be  gladly  sent  to  those  planning  to  found  new  diocesan  papers 
or  aiming  to  improve  papers  already  in  existence. 

Distribution.  The  size  of  the  editions  issued  varies  from 
300  to  7,300.  Information  is  lacking  in  regard  to  6  of  the 
papers.  Of  the  remainder  8  appear  in  editions  of  300  to  900; 
28,  1,000  to  1,850 ;  7,200  to  2,700 ;  12,  3,000  to  5,000 ;  2  are  7,000, 
and  1  is  7,300.  The  total  number  of  copies  issued  in  the  months 
when  the  quarterlies  and  bi-monthlies  appear,  exclusive  of  the 
6  whose  edition  is  not  known,  is  125,750.  It  has  been  found 
that  the  number  of  families  in  a  diocese  is  approximately  half 
the  number  of  communicants.  On  this  basis  it  appears  that 
the  editions  of  9  papers  are  equal  to  or  greater  than  the  esti¬ 
mated  number  of  families;  Atlanta,  Bethlehem,  Colorado,  New 
Hampshire,  Olympia,  San  Joaquin,  Southwestern  Virginia, 
Spokane,  Texas.  These  include  3  papers  issued  free  of  cost. 
Six  papers  are  within  1,000  of  the  number  of  families:  Iowa, 
Lexington,  Mississippi,  Springfield,  Tennessee  and  Quincy. 

It  would  be  of  enormous  benefit  if  in  every  diocese  the 
diocesan  paper  should  be  thoroughly  distributed  throughout  the 
diocese.  When  the  circulation  is  limited,  it  usually  consists  of 
the  most  interested  people.  The  paper  fails  to  reach  just  those 
who  need  it  most  because  they  are  out  of  touch. 

If  a  diocesan  paper  is  intended  to  reach  every  Church 
family  in  the  diocese  free  of  charge,  there  are  two  methods  of 
circulation : 

1.  By  mail  to  individual  addresses  from  diocesan  head¬ 
quarters.  This  is  thorough.  It  involves  the  securing  and  con¬ 
stant  correction  of  a  mailing  list.  Such  a  list  is  valuable  for 
other  purposes  also.  This  is  being  done  successfully.  In  the 
strongest  dioceses  it  would  involve  the  use  of  an  addressograph. 

2.  By  shipping  in  bulk  to  parishes  and  missions  for  local 

[53] 


distribution  through  the  group  system,  by  adult  visitors  or 
others,  or  at  services  and  meetings.  This  method  is  ordinarily 
not  as  thorough,  but  it  has  the  great  advantage  of  involving 
personal  contact.  It  can  be  made  just  as  thorough  as  the  mail¬ 
ing  method. 

If  the  paper  be  published  on  a  subscription  basis,  it  is  almost 
invariably  circulated  by  mail. 

Financing.  All  the  diocesan  papers  are  on  a  subscription 
basis  except  three,  Colorado,  Olympia  and  San  Joaquin.  The 
Colorado  paper  is  inserted  in  The  Church  at  Work.  The  other 
two  are  quarterlies.  The  subscription  price  ranges  from  25  cents 
to  $2  a  year.  For  21  papers  the  price  is  50  cents;  for  29  it  is  $1. 
In  the  case  of  45  of  these  papers  the  subscription  income  is  sup¬ 
plemented  by  selling  advertising  space,  varying  from  a  few 
inches  to  many  columns.  Eighteen  of  the  papers  carry  no  ad¬ 
vertising.  These  latter  papers  have  from  2  to  20  pages. 

It  is  alleged  that  many  of  the  diocesan  papers  could  not 
exist  without  carrying  advertising.  Gaining  revenue  in  this  way 
is,  however,  of  doubtful  expediency.  The  advertising  rates  can¬ 
not  be  high.  The  share  of  the  cost  of  printing  and  paper  to 
be  charged  against  the  advertising  materially  offsets  this  sort  of 
income.  It  is  a  question  whether  it  is  wise  in  the  long  run  to 
secure  advertisements  from  those  who  do  not  regard  the  matter 
as  a  purely  business  proposition.  The  same  space  could  be  filled 
to  better  advantage  with  reading  matter,  or  the  number  of  pages 
could  be  reduced. 

If  a  diocesan  paper  is  to  reach  all  the  families,  and  all 
agree  that  it  should,  the  best  and  only  really  practicable  way 
of  financing  it  is  by  diocesan  or  department  appropriation.  It 
is  an  investment  which  is  bound  to  yield  large  returns.  Only 
those  already  interested  can  be  secured  as  paying  subscribers. 
Sending  freely  to  all  means  the  possible  winning  of  the  interest 
of  all. 

The  experiment  of  asking  the  parishes  to  subscribe  in  bulk 
for  enough  copies  to  reach  all  their  families  respectively  has 
been  tried,  but  with  only  partial  success. 

A  plan  followed  by  the  National  Geographic  Society  and 
other  organizations  for  securing  subscriptions  from  their  entire 
membership  for  their  official  publications  has  been  suggested  as 

[54] 


of  possible  adaptation  to  our  Church  problem.  The  member¬ 
ship  blank  contains  a  statement  that  a  certain  amount  of  the 
membership  fee  is  to  be  regarded  as  a  subscription  to  the  official 
paper  of  the  organization.  The  proposal  is  to  print  a  statement 
of  this  sort  on  the  annual  National-Wide  Campaign  pledge  cards. 
This  was  first  proposed  for  The  Church  at  Work .  It  was  re¬ 
jected,  as  previously  noted,  because  it  was  felt  that  many  would 
resent  what  they  would  regard  as  a  compulsory  subscription. 
Perhaps  there  might  be  general  acquiescence  if  this  should  be  a 
joint  subscription  to  both  the  diocesan  and  national  papers.  The 
amount  required  in  this  way  for  The  Church  at  Work  would  be 
only  ten  cents.  The  amount  required  for  the  diocesan  papers 
could  be  adjusted  easily  to  the  satisfaction  of  all  the  dioceses. 
The  chief  advantage  of  this  plan  is  that  the  diocesan  papers  and 
The  Church  at  Work  could  then  obtain  second  class  mailing 
privileges.  This  plan  should  not  be  attempted  unless  there  is 
assurance  of  general  favorable  reception. 

Combination  of  Papers.  In  response  to  a  suggestion  com¬ 
ing  from  various  sources  the  Department  of  Publicity  has  offered 
to  make  a  combination  with  the  diocesan  papers  on  certain  con¬ 
ditions.  The  Department  will  contribute  to  any  diocesan  paper 
the  sum  it  costs  to  furnish  to  the  diocese  sufficient  copies  of  The 
Church  at  Work  for  distribution  to  all  the  families  of  the 
diocese,  provided  a  reasonable  share  of  the  space  in  the  diocesan 
paper  is  filled  with  matter  prepared  at  national  headquarters 
and  provided  the  diocesan  paper  print  enough  copies  to  reach 
every  family  and  thoroughly  distribute  them.  The  offer  is  not 
attractive  financially,  but  the  Department  must  treat  the  dioceses 
impartially  and  therefore  cannot  offer  more.  The  offer  is  made 
in  good  faith,  to  meet  an  apparent  demand,  but  the  Department  is 
not  disposed  to  urge  acceptance.  The  Department  believes  that 
it  is  far  better  that  a  national  Church  paper  should  reach  every 
home  in  the  Church. 


Diocesan  News  Bureau 

Thirty-two  of  the  dioceses  have  news  bureaus,  but  few  of 
these  are  fully  developed.  In  most  cases  the  newspapers  are  de¬ 
pendent  upon  the  enterprise  of  their  own  reporters  or  the  indi¬ 
vidual  initiative  of  the  bishop  or  some  of  his  clergy. 

The  function  of  a  diocesan  news  bureau  is  to  see  that  there 
is  proper  publicity  in  the  secular  press  for  the  diocese  and  its 
work,  to  see  that  the  Church  publications,  especially  the  Church 
Weeklies,  are  regularly  and  properly  furnished  with  information 
and  to  see  that  the  news  stories  sent  out  by  the  national  news 
bureau  are  placed  with  the  local  newspapers. 

This  does  not  mean  that  these  duties  need  necessarily  be 
performed  by  the  same  person.  In  most  cases  the  Church 
Weeklies  have  their  own  correspondents.  In  a  number  of  cases 
correspondents  of  the  national  news  bureau  have  been  appointed. 
But  it  ought  to  be  somebody’s  business  to  see  that  these  various 
news  bureau  functions  are  performed  by  some  one.  Ordinarily 
it  will  be  found  most  convenient  to  have  the  same  person  act  as 
director  of  the  diocesan  news  bureau  and  correspondent  of  the 
national  news  bureau.  This  is  now  the  case  in  17  dioceses. 

A  diocesan  news  bureau  should  also  be  in  close  touch  with 
news  bureaus,  or  their  equivalent,  in  the  parishes  and  missions 
of  the  diocese,  in  order  that  diocesan  headquarters  may  con¬ 
stantly  be  kept  informed  of  all  local  Church  doings.  In  this 
there  should  be  close  co-ordination  with  those  in  charge  of  the 
diocesan  paper,  for  the  parishes  should  not  be  expected  to  re¬ 
port  parochial  news  to  more  than  one  diocesan  headquarters. 
One  parochial  news  service  should  suffice,  if  there  were  thorough 
organization,  for  the  diocesan  paper,  for  the  diocesan  news 
service  to  the  newspapers  of  the  diocese  and  for  the  news  service 
to  the  Church  Weeklies. 

This  suggestion  is  not  meant  to  interfere  with  any  special 
arrangements  which  the  Church  Weeklies  may  have  with  special 
correspondents  for  regular  service  or  exclusive  stories. 

i 

The  diocesan  news  bureau  should  also  make  a  practice  of 
sending  to  the  national  news  bureau  any  news  stories  which 
may  seem  to  be  of  more  than  local  interest  and  should  keep  the 

[56] 


national  news  bureau  posted  in  advance  as  to  approaching 
events  of  importance. 

While  such  work  as  is  here  described  can  be  done  by  a  per¬ 
son  who  has  not  had  newspaper  experience,  such  as  one  of  the 
clergy  or  a  layman  or  woman  who  may  volunteer,  doing  the  work 
incidentally  or  in  spare  moments,  it  cannot  be  fully  organized 
or  developed  or  done  wTith  the  highest  efficiency  except  by  some 
person  who  has  newspaper  experience  and  to  whom  it  is  a  regu¬ 
lar  duty. 

Except  in  the  case  of  the  largest  dioceses  the  duties  would 
not  be  extensive  enough  to  justify  securing  the  whole  time  of 
any  trained  person.  It  is  quite  possible  to  secure  a  suitable  per¬ 
son  for  part  time.  In  every  see  city  in  the  country  there  surely 
must  be  a  communicant  of  the  Church,  man  or  woman,  in  active 
newspaper  work,  who  would  be  glad  to  perform  regular  duties 
of  this  kind  for  the  Church  for  a  reasonable  remuneration. 

Another  possible  plan  is  to  add  the  news  bureau  duties  to 
the  duties  of  some  salaried  diocesan  officer,  if  there  be  one 
capable  of  assuming  the  responsibility.  If  the  news  bureau 
duties  be  performed  by  a  diocesan  officer  or  any  other  person 
who  is  not  trained  in  newspaper  work,  some  newspaper  men  or 
women  should  be  asked  to  serve  in  an  advisory  capacity  as  mem¬ 
bers  of  the  news  bureau.  This  work  is  not  complicated  or  diffi¬ 
cult  to  understand  but  a  certain  amount  of  technical  knowledge 
of  details  and  methods  is  essential  to  success.  In  addition  to 
this,  there  is  such  a  thing  as  a  “news  sense,”  which  very  few 
people  have  except  those  whose  business  it  is  to  seek  news. 

Suggestions  as  to  the  preparation  of  news  stories  and  estab¬ 
lishing  a  connection  with  newspaper  offices,  and  other  details  of 
the  subject,  can  be  found  in  connection  with  the  discussion  of 
parochial  news  bureaus.  It  is  realized  that  these  suggestions 
are  superfluous  where  diocesan  and  parochial  news  bureaus  are 
in  charge  of  persons  having  newspaper  experience.  They  are 
given  because  the  publicity  organization  is  still  largely  unde¬ 
veloped  and  publicity  activity  is  still  largely  in  the  hands  of 
untrained  volunteers.  There  is  no  thought  of  disparaging  the 
work  of  these  volunteers.  It  is  quite  likely  that  without  their 
active  interest  and  efforts  there  would  be  a  little  or  no  pub- 

[57] 


licity  development.  There  is  much  splendid  work  done  by  un¬ 
trained  men  and  every  man  gains  training  by  experience. 

The  ways  in  which  news  stories  from  the  national  News  Bu¬ 
reau  can  be  handled  have  been  previously  described.  See  p.  35. 

A  list  of  diocesan  news  bureau  directors  and  correspondents 
of  the  national  news  bureau  will  be  found  on  p.  90. 

Where  only  a  limited  number  of  papers  are  to  be  served 
with  news  stories  a  typewriter  will  be  sufficient  equipment. 
Where  the  number  of  papers  is  large  a  mimeograph  machine 
will  be  necessary. 


Advertising 

Twenty-two  dioceses  report  having  done  some  advertising  in 
the  newspapers,  mostly  in  connection  with  the  National-Wide 
Campaign.  Newspaper  advertising  intended  for  the  eyes  of  the 
members  of  the  Church  in  the  diocese  is  not  an  economical  way 
of  reaching  the  desired  end.  If  there  be  a  diocesan  paper  thor¬ 
oughly  distributed,  it  is  by  far  the  surest  and  cheapest  medium. 
But  where  the  diocesan  paper  is  of  limited  circulation,  and  under 
special  circumstances,  the  newspapers  may  be  a  most  effective 
medium. 

Advertising  with  an  evangelistic  purpose,  where  the  aim 
is  to  reach  the  unchurched,  must  be  in  the  newspapers.  This 
sort  of  advertising  is  fully  discussed  under  the  head  of  Parochial 
Publicity.  See  p.  72.  Whether  the  dioceses  will  ever  have 
funds  available  for  this  purpose  is  very  doubtful.  Diocesan  pub¬ 
licity  leaders  can  perhaps  persuade  the  newspapers  to  give  their 
space  free  of  charge  for  articles  on  religious  subjects,  for  the 
printing  of  portions  of  the  New  Testament,  and  even  for  re¬ 
ligious  advertisements  of  a  general  character.  They  might  also 
be  instrumental  in  organizing  groups  of  laymen  to  finance  such 
advertising  or  in  persuading  business  advertisers  to  contribute 
their  space  in  the  papers,  as  was  done  in  war  relief  advertising. 
There  are  also  possibilities  of  co-operation  with  publicity  leaders 
of  other  communions. 


[58] 


Literature  and  Posters 

Besides  the  three  chief  forms  there  is  likely  to  be  diocesan 
publicity  in  the  form  of  booklets,  pamphlets,  leaflets,  etc.  These 
appear  in  the  interest  of  special  projects  or  in  connection  with 
unusual  efforts  such  as  the  Nation-Wide  Campaign.  There  will 
be  need  for  matter  of  this  sort  every  year  preceding  the  annual 
every  member  canvass,  especially  where  the  diocesan  paper  has 
only  a  limited  circulation.  Judging  from  the  samples  sent  to 
national  headquarters,  there  must  have  been  issued  in  1919  a 
vast  amount  of  publicity  literature  in  manifold  forms.  Some  of 
these  samples  and  many  which  have  since  appeared  have  been 
reproduced  or  described  in  Exchange  of  Methods.  The  Publicity 
Department  will  be  glad  to  continue  this  practice  if  copies  of 
successful  examples  are  sent  in. 

Posters  are  an  effective  form  of  publicity.  A  number  of  dio¬ 
ceses  have  done  excellent  work  of  this  kind  in  the  form  of  pic¬ 
torial  posters,  cartoon  posters,  slogan  posters  and  poster  charts. 
It  is  quite  feasible  for  any  diocese  to  originate  and  print  posters 
of  any  sort,  though  some  forms  will  require  the  services  of  an 
artist.  In  campaign  periods  statistical  charts  are  especially  use¬ 
ful.  It  is  requested  that  copies  of  all  posters  be  sent  to  the 
Publicity  Department. 


Financing 

Publicity  will  never  become  thoroughly  organized  and  devel¬ 
oped  in  the  dioceses  until  its  necessity  and  value  are  recognized 
well  enough  to  secure  for  it  adequate  appropriations.  If  dio¬ 
cesan  conventions  would  study  the  example  set  by  business  and 
politics  and  realize  that  the  same  law  holds  in  religion,  they 
would  not  hesitate  to  invest  liberally  in  publicity.  Progress 
and  growth  are  impossible  without  it.  Some  appropriation  for 
publicity  has  been  made  in  27  dioceses. 

To  depend  upon  the  generosity  and  enterprise  of  a  few  indi¬ 
viduals  is  unfair  and  precarious.  It  is  a  common  burden  and  a 
common  enterprise.  To  extend  publicity  to  only  those  willing  to 
pay  for  it,  as  to  purchasers  of  a  book  or  subscribers  to  a  paper, 
is  equally  unwise.  To  sell  Church  publicity  is  to  put  the  matter 

[59] 


on  a  wrong  basis.  Those  who  need  it  most  are  just  those  who  do 
not  realize  their  need. 

In  every  diocese  there  should  be  an  annual  publicity  budget 
presented,  just  as  there  is  a  missionary  budget.  This  budget 
should  be  prepared  by  the  publicity  organization,  of  course  in 
consultation  with  the  bishop.  It  might  contain  the  following 
items : 

1.  Salary  of  publicity  director  or  secretary. 

2.  Cost  of  services  of  experienced  person  for  news  bureau 
work. 

3.  Cost  of  publishing  diocesan  paper. 

4.  Cost  of  other  printed  matter. 

5.  Distribution  expenses. 

6.  Expenses  of  diocesan  publicity  conference. 

It  might  not  be  possible  to  have  at  first  so  complete  a  budget. 
But  in  every  diocese  and  district  it  is  surely  possible  to  make 
a  beginning.  The  budget  will  grow  as  the  work  develops. 

Co-operation 

The  development  and  effective  maintenance  of  Church 
publicity  depends  largely  upon  co-operation  between  diocesan 
and  national  headquarters  and  diocesan  and  parochial  headquar¬ 
ters,  and  with  provincial  headquarters  when  such  there  are. 
There  is  no  question  of  control  involved,  as  in  a  military  organ¬ 
ization,  where  the  headquarters  of  the  smaller  unit  is  under  the 
control  of  the  headquarters  of  the  larger  unit.  Co-operation 
means  mutual  helpfulness  to  a  common  end.  It  recognizes  the 
fact  that  a  member  of  a  parish  is  also  a  member  of  the  diocese 
and  of  the  national  Church,  that  the  parish  is  part  of  the  diocese 
and  the  diocese  is  part  of  the  Church,  and  that  there  is  no  real 
competition  between  parish,  diocese  and  Church,  they  and  their 
activities  being  simply  phases  of  one  organization  and  one  work. 

There  are  four  agencies  with  which  a  diocesan  publicity  or¬ 
ganization  can  co-operate: 

1.  With  national  headquarters. 

2.  With  parochial  headquarters. 

3.  With  other  diocesan  departments,  boards  or  commissions. 

4.  With  non-official  Church  publications. 

[60] 


Co-operation  with  National  Headquarters 

News  Bureau.  A  director  of  a  diocesan  news  bureau  or  a 
correspondent  of  the  national  news  bureau,  placing  with  news¬ 
papers  in  the  diocese  the  news  stories  sent  out  from  national 
headquarters  and  sending  to  national  headquarters  local  news 
stories  of  general  interest. 

The  Spirit  of  Missions.  Encouraging  the  circulation  of 
the  organ  of  the  Missionary  Society,  The  Spirit  of  Missions. 

The  Church  at  Work.  This  paper  was  founded  to  be  a 
universal  .medium  of  information  on  the  general  work  of  the 
Church.  The  thorough  distribution  of  this  paper,  and  the  pro¬ 
ject  is  a  failure  wherever  there  is  not  thorough  distribution,  de¬ 
pends  wholly  upon  diocesan  and  parochial  co-operation. 

In  most  cases  the  diocesan  distributors  reship  the  papers  in 
bulk  to  the  parishes  and  missions;  in  a  few  cases  they  mail  the 
papers  individually  to  the  families  of  the  diocese.  A  list  of 
diocesan  distributors  will  be  found  on  page  96. 

In  addition  to  the  labor  of  reshipment  the  diocesan  dis¬ 
tributors  are  put  to  the  trouble  of  ascertaining  from  the  parishes 
and  missions  the  number  of  copies  they  desire  to  receive,  if  any. 
This  information  is  thus  secured  because  the  Publicity  Depart¬ 
ment  has  understood  that  the  dioceses  preferred  to  handle  this 
matter  themselves. 

It  should  be  said  that  the  Publicity  Department  would 
be  very  glad,  if  the  dioceses  so  desire,  to  relieve  the  dioceses  of 
this  labor  by  securing  directly  from  the  parishes  and  missions 
their  requisitions  for  the  paper. 

And  further,  in  order  to  relieve  the  dioceses  from  the  expense 
and  labor  of  reshipping  the  paper  to  parishes  and  missions,  the 
Publicity  Department  will  hereafter,  on  the  request  of  any  dio¬ 
cese,  ship  the  papers  in  bulk  directly  to  all  the  parishes  and  mis¬ 
sions  which  desire  to  receive  it. 

As  indicated  before,  it  is  impossible,  because  of  the  practical 
difficulties  and  expense  involved,  for  the  Department  to  mail  the 
paper  to  all  the  members  of  the  Church  individually.  But  several 
of  the  dioceses  have  found  it  practicable  to  mail  the  paper  to  all  of 

[61] 


their  people,  and  others  have  the  same  plan  under  consideration. 
It  is  believed  that  this  is  the  only  way  in  which  absolutely 
thorough  distribution  can  be  secured. 

Exchange  of  Methods.  The  shipment  of  this  paper  pre¬ 
sents  the  same  problems  as  in  the  case  of  The  Church  at  Work. 
The  same  proposals  as  to  direct  ascertainment  of  requisitions 
and  direct  shipment  to  parishes  and  missions  made  as  to  The 
Church  at  Work  are  hereby  made  as  to  Exchange  of  Methods. 

Other  Literature.  The  distribution  throughout  the  dio¬ 
cese  of  other  literature  from  national  headquarters  is  dependent 
upon  diocesan  co-operation. 

Publicity  Conferences.  It  is  hoped  that  every  diocese 
and  district  will  co-operate  in  the  Publicity  Conferences  held 
under  the  auspices  of  national  headquarters  at  least  to  the  extent 
of  sending  an  official  representative.  Every  section  of  the  Church 
will  then  have  a  voice.  The  maintenance  of  personal  contact  in 
this  way  between  diocesan  and  national  headquarters  is  most 
desirable. 

Co-operation  with  Parochial  Headquarters 

News  Bureau.  The  diocesan  news  bureau  can  co-operate 
with  the  parish  news  bureau  in  order  (a)  to  keep  in  touch  with 
local  newspapers  and  (b)  to  secure  parish  news. 

Diocesan  Paper.  The  diocesan  paper  will  need  co-opera¬ 
tion  in  (a)  securing  parish  news,  if  this  is  not  done  by  a  diocesan 
news  bureau;  (b)  securing  circulation,  and  (c)  securing  sub¬ 
scriptions  if  paper  is  not  supported  by  the  diocese. 

National  Publications.  Co-operation  is  needful  to  promote 
the  local  distribution  of  The  Church  at  Work ,  Exchange  of 
Methods  and  other  literature  from  national  headquarters. 

Diocesan  Literature.  Co-operation  in  distribution. 

With  Other  Diocesan  Departments 

While  the  diocesan  publicity  organization  will  have  inde¬ 
pendent  responsibilities  and  duties,  much  of  its  work  will  be 
in  the  nature  of  propaganda  in  the  interest  of  the  other  diocesan 

[62] 


departments  or  boards.  If  this  latter  work  is  to  be  effective  it 
must  be  done  in  close  co-ordination  with  these  other  bodies.  In¬ 
deed  no  publicity  work  can  be  done  effectively  if  out  of  touch 
with  these  bodies. 

There  is  also  great  opportunity  for  service  in  an  advisory 
capacity.  If  the  diocesan  publicity  organization  includes  per¬ 
sons  with  publicity  experience  it  will  be  able  to  help  the  other 
diocesan  departments  and  organizations  in  planning  the  publicity 
they  need  for  their  projects,  suggesting  the  best  mediums  to  use 
or  the  most  effective  forms  of  printed  matter.  A  good  publicity 
department  can  be  of  very  great  value  to  the  bishop,  and  to  every 
diocesan  body. 

With  Non-Official  Church  Publications 

The  Church  Weeklies  ought  to  be  better  supported.  They 
now  reach  only  a  small  percentage  of  the  homes  of  the  Church. 
They  perform  a  valuable  and  important  function  in  our  Church 
life.  They  are  the  general  newspapers  of  the  Church.  They 
afford  the  only  open  forums  for  legitimate  controversy.  They 
have  an  editorial  freedom  which  an  official  Church  paper  can¬ 
not  have.  This  freedom  of  utterance  is  of  incalculable  value. 

A  diocesan  publicity  organization  would  be  doing  good  ser¬ 
vice  for  the  Church  if  it  co-operated  with  the  Weeklies  in  their 
efforts  to  increase  their  circulations.  With  cordial  diocesan  back¬ 
ing  the  Weeklies  ought  to  be  able  to  greatly  increase  their  sub¬ 
scription  lists. 


Publicity  Promotion 

There  is  need  of  publicity  for  publicity.  There  is  need  of 
earnest  and  sustained  effort  to  convince  the  people  of  the  Church 
that  publicity  is  an  integral  and  important  part  of  Church  work. 
Though  broken  down  to  some  extent,  there  is  still  a  widespread 
prejudice  against  Church  publicity.  The  people,  and  especially 
the  diocesan  leaders,  must  be  won  to  a  favorable  attitude  before 
it  wrill  be  possible  to  secure  adequate  support  for  this  work. 
Upon  the  diocesan  publicity  organization  naturally  falls  the 

[63] 


responsibility  for  the  needful  promotion.  Such  promotion  would 
have  these  general  objects: 

1.  To  break  down  prejudice  and  win  friends. 

2.  To  increase  publicity  generally. 

3.  To  encourage  evangelistic  publicity. 

4.  To  effect  wide-spread  publicity  organization. 

The  means  of  promotion  would  include : 

1.  The  diocesan  paper. 

2.  Other  literature. 

3.  Addresses  by  newspaper  men  and  others. 

4.  The  use  of  this  Handbook  as  a  text  book. 

5.  Diocesan  Publicity  Conferences. 


Parochial  Publicity 

As  in  the  case  of  diocesan  publicity  it  is  purposed  to  make 
suggestions  which  may  prove  helpful  in  the  development  of 
publicity  by  the  parish  and  by  individuals.  The  subject  will 
be  treated  under  the  following  heads: 

1.  Organization 

2.  Parish  Papers 

3.  News  Bureaus 

4.  Advertising 

5.  Other  Forms  of  Publicity 

6.  Financing 

7.  Co-operation 

8.  Promotion 

Organization 

There  is  probably  no  parish  which  has  not  used  printed 
publicity  in  some  way,  if  it  be  only  Church  notices  in  the  news¬ 
papers  or  printed  leaflets  distributed  among  the  congregation, 
but  there  are  comparatively  few  which  look  upon  publicity  as  a 
integral  part  of  Church  activity  and  which  are  fully  organized 
for  the  purpose.  The  number  of  parishes  giving  this  matter 
serious  attention  is  rapidly  increasing.  Out  of  2,197  parishes 
and  missions  reporting  in  answer  to  a  questionnaire,  704  have 
some  sort  of  publicity  organization.  See  p.  93. 

The  Publicity  Department  believes  that  every  parish  and 
mission  whatever  its  size  or  location  will  find  it  well  worth  while 
to  seriously  face  the  publicity  problem  and  to  work  out  a  definite 
program  of  publicity  which  fits  its  circumstances.  Conditions 
are  so  different  in  the  various  parishes  and  missions  that  there 
is  no  form  of  organization  or  program  of  activity  in  publicity 
which  could  be  suggested  as  fitting  all  cases.  Parishes  in  large 
cities,  in  small  cities,  in  towns,  and  in  rural  districts  face  differ¬ 
ent  problems.  A  parish  in  a  city  which  contains  other  parishes 

[65  1 


has  a  problem  which  differs  from  the  problem  of  a  parish  which 
is  the  only  parish  in  its  city.  The  size  of  a  parish  and  its  financial 
strength  enter  into  the  problem. 

Though  the  conditions  are  so  varied  and  the  problems  so 
diverse,  there  are  nevertheless  considerations  which  apply  in  all 
cases. 

1.  Unless  the  rector  has  had  publicity  experience,  he  should 
not  attempt  to  handle  the  publicity  problem  alone.  He  should 
have  the  advice  and  assistance  of  members  of  his  congregation 
who  have  newspaper  or  other  publicity  experience.  If  he  has 
no  member  of  his  congregation  of  this  sort,  any  local  newspaper 
editor  will  be  glad  to  give  him  helpful  advice. 

2.  Even  if  the  rector  has  had  publicity  experience  it  would 
be  wiser  not  to  handle  the  parish  publicity  alone  but  to  have 
the  advice  of  members  who  are  familiar  with  publicity,  and  so 
far  as  possible  to  have  the  work  done  by  them  as  part  of  their 
Church  work.  Here  is  a  sort  of  Church  work  requiring  technical 
knowledge.  Members  who  have  this  technical  knowledge  are 
glad  to  supplement  their  money  gifts  with  gifts  of  time.  It  is 
their  chance  to  offer  service.  There  is  an  enormous  amount  of 
trained  service  which  should  be  at  the  disposal  of  the  Church 
but  which  is  not  now  utilized.  It  is  believed  that  much  of  the 
existing  indisposition  to  co-operate  in  publicity  is  due  to  the 
fact  that  many  of  the  clergy  regard  publicity  as  just  another 
burden  on  their  shoulders,  already  overladen.  If  they  would 
look  at  it  rather  as  an  opportunity  to  provide  necessary  and  gen¬ 
uine  Church  tasks  for  laity  eager  to  be  of  service,  they  would  be 
more  willing  to  give  the  subject  consideration. 

3.  Every  parish  should  have  a  definite  publicity  policy  and 
program.  If  news  is  to  be  given  to  the  newspapers,  somebody 
should  attend  to  it  systematically.  If  there  is  a  parish  paper,  its 
publication  should  be  properly  organized.  It  should  not  be  left 
to  chance  as  to  whether  or  not  there  is  to  be  publicity  of  various 
kinds.  The  whole  matter  should  be  discussed  by  those  given  au¬ 
thority  and  a  definite  program  adopted  from  year  to  year. 

4.  There  should  be  a  definite  publicity  organization, 
whether  it  be  a  department  of  the  parish  council  or  a  committee 
appointed  by  the  rector  or  a  single  person  willing  to  assist  the 
rector.  Whatever  the  character  or  size  of  the  organization,  it 

[66] 


should  have  necessary  power  to  act  and  be  provided  with  the 
necessary  funds  to  carry  out  its  program. 

5.  As  in  the  case  of  the  diocese  the  publicity  organization 
should  be  such  that  publicity  will  be  recognized  by  the  parish  as 
an  integral  and  necessary  part  of  Church  work. 

6.  The  organization  whether  large  or  small  should  have 
definite  headquarters.  Whether  this  is  in  the  parish  house  or  in 
the  rector’s  study  or  at  some  other  address  depends  upon  circum¬ 
stances.  But  it  should  be  known  generally  where  headquarters 
is  and  who  is  the  responsible  person  to  reach. 

7.  Barring  exceptional  cases,  the  organization  will  consist 
of  volunteers.  How  many  persons  should  be  called  upon  to  as¬ 
sume  responsibilities  and  perform  duties  depends  wholly  upon 
the  character  and  extent  of  the  publicity  activities  of  the  parish. 
Among  the  possible  duties  and  responsibilities  are  the  following : 

a.  Editing  and  managing  a  parish  paper. 

b.  News  Bureau  to  supply  local  papers  with  Church 
news  and  to  send  parish  news  to  diocesan  paper. 

c.  Advertising  in  newspapers. 

d.  Distribution  of  The  Church  at  Work  and  Exchange 
of  Methods. 

e.  Promoting  circulation  of  diocesan  paper. 

f.  Promoting  circulation  of  Church  Weeklies. 

g.  Promoting  circulation  of  The  Spirit  of  Missions. 

h.  The  bulletin  board,  posters,  tracts  and  leaflets  and 
other  forms  of  publicity. 

i.  Promotion  of  Church  publicity  and  giving  advice 
and  help  to  other  departments  of  Church  work  need¬ 
ing  publicity. 

It  is  possible  that  in  some  cases  all  of  these  responsibilities 
could  be  carried  by  one  person  but  it  would  be  wiser  in  all 
cases  to  use  a  larger  number.  Even  if  the  parish  has  a  salaried 
secretary  who  could  perform  the  routine  duties  involved  it 
would  be  far  better  to  have  members  of  the  congregation  share 
in  the  responsibility  and  work,  particularly  if  the  salaried  secre¬ 
tary  has  not  had  training  in  publicity. 

Every  effort  should  be  made  to  make  the  people  realize 
that  publicity  is  not  a  mere  bothersome  duty  of  mechanical  de¬ 
tail  but  an  integral  part  of  Church  work.  If  the  underlying 

[67] 


evangelistic  motive  is  explained  and  stressed,  those  who  take  part 
in  publicity  activity  will  feel  that  they  are  performing  a  serious 
and  important  Christian  service. 


Parish  Papers 

Out  of  the  2,197  parishes  reporting  666  are  publishing  a 
parish  paper  of  some  sort.  There  are  papers  of  four  pages, 
eight  pages,  and  even  more,  some  almost  as  ambitious  as  diocesan 
papers ;  there  are  service  leaflets  for  use  in  the  Church  on  Sun¬ 
day,  giving  parish  notes  in  addition  to  the  Sunday  program; 
there  are  mimeographed  papers,  and  one  instance  is  known  of 
a  paper  printed  only  on  one  side  of  a  large  card.  There  are 
papers  in  the  form  of  letters.  Wide  use  of  such  papers  indi¬ 
cates  that  they  fill  a  real  need  and  have  proved  their  value. 

Some  parish  papers  are  sent  only  to  subscribers,  there  being 
in  most  cases  also  a  distribution  in  Church ;  some  are  sent  to  all 
the  families  of  the  parish.  A  parish  paper  to  be  really  effective 
should  have  a  thorough  distribution.  In  some  instances  this  is 
secured  through  the  group  system  of  parish  organization,  some¬ 
times  by  mail  from  parish  headquarters. 

The  contents  of  a  parish  paper  usually  include  items  of  par¬ 
ish  news,  announcements  of  services,  meetings  and  other  events, 
appeals,  parochial  and  organization  reports,  names  and  ad¬ 
dresses  of  parish  and  organization  officers  and  statistical  data. 
This  is  supplemented  in  a  number  of  papers  by  diocesan  or  gen¬ 
eral  matter.  The  main  aim  should  be  to  give  parochial  informa¬ 
tion,  just  as  in  a  diocesan  paper  the  chief  object  is  to  give  dio¬ 
cesan  information  and  in  a  national  church  paper  general  Church 
information.  These  lines  of  distinction  are  not  closely  drawn. 
They  perhaps  will  be  when  we  reach  the  ideal  hoped  for,  which  is 
that  every  family  in  the  Church  shall  receive  regularly  a  parish 
paper,  a  diocesan  paper  and  a  national  paper. 

Experiments  have  been  made  in  combined  parochial  and 
diocesan  papers  as  well  as  diocesan  and  general  papers.  This 
proves  workable  on  a  small  scale  but  is  impracticable  as  a  gen¬ 
eral  proposition  because  of  printing  difficulties.  Parishes  not 
strong  enough  to  have  their  own  parish  papers  should  make  a 

[68] 


special  point  of  sending  their  parish  news  regularly  to  their 
diocesan  paper.  This  can  never  take  the  place  of  a  parish  paper, 
but  in  most  cases  it  is  the  best  possible  solution  of  the  problem. 

Cost  of  Publication.  The  very  best  way  to  pay  for  a  parish 
paper  is  through  an  appropriation  in  a  parish  budget.  If  sub¬ 
scriptions  are  solicited  only  part  of  the  congregation  is  secured. 
This  is  always  the  part  which  contributes  to  everything.  The 
paper  should  go  to  the  whole  parish  and  be  paid  for  by  the 
whole  parish.  Viewed  as  a  financial  investment,  it  will  be  sure 
to  bring  large  returns. 

In  many  cases  an  effort  is  made  to  pay  for  the  paper  by 
selling  advertising  space.  This  is  not  a  popular  method,  as  those 
who  pay  for  the  space  are  apt  to  feel  that  they  are  acting  under  a 
moral  coercion.  It  is  believed  that  the  same  space  would  prove 
much  more  effective  for  the  purposes  of  the  Church  if  filled  with 
reading  matter.  There  are  parish  papers,  however,  which  are 
supported  almost  wholly  by  advertising  income. 


Parish  News  Bureaus 

There  are  few  if  any  parochial  news  bureaus  known  as 
such.  But  there  are  1,892  parishes  and  missions  which  report 
that  some  news  is  sent  to  the  newspapers.  In  most  instances  it 
is  done  by  the  rector,  who  takes  Church  notices,  advance  notices 
of  meetings  or  other  events,  and  reports  of  the  same,  to  the  local 
newspapers  and  who  sends  news  stories  to  his  diocesan  papers 
and  who  perhaps  serves  as  correspondent  for  a  Church  Weekly. 

The  burden  of  this  work  should  not  rest  upon  the  shoulders 
of  the  rector.  All  such  work  should  be  under  his  control  but  it 
ought  to  be  possible  to  find  some  one  in  every  parish  who  would 
be  glad  to  perform  the  detailed  duties  for  him. 

Both  the  rector  and  the  person  in  charge  of  the  parish  news 
bureau  should  be  in  personal  touch  with  the  editorial  staff  of 
the  local  newspapers,  especially  the  news  editors.  It  would 
be  a  very  strange  and  unusual  case  if  an  editor  should  not  wel¬ 
come  acquaintanceship  of  this  sort  and  should  not  cordially  re¬ 
ceive  and  gladly  use  all  the  material  brought  him  if  it  really  be 
news  and  if  the  condition  of  his  news  columns  permits. 

[69] 


As  said  before,  the  newspapers  are  glad  to  print  religious 
news  of  all  kinds.  But  it  is  to  be  remembered  that  their  readers 
include  members  of  all  religious  bodies  and  that  they  are 
obliged  to  exercise  a  certain  discretion  and  balance  in  the  use  of 
religious  news.  They  cannot  wisely,  even  if  disposed  to  do  so, 
give  to  any  religious  body  a  disproportionate  amount  of  space, 
and  they  must  keep  in  mind  that  the  public  is  interested  in 
many  other  things  besides  religion.  Everything  considered,  it 
must  be  admitted  that  the  newspapers  give  a  great  deal  of  space 
to  the  Churches,  and  doubtless  would  give  more  if  the  Churches 
placed  a  higher  valuation  on  publicity  and  made  an  effort  to  fur¬ 
nish  the  papers  with  all  Church  news  properly  prepared.  Mod¬ 
eration  should  be  exercised  in  both  the  quantity  and  character 
of  the  news  furnished  to  the  papers,  for  it  is  just  as  much  a  mis¬ 
take  to  swamp  the  city  editor’s  desk  with  too  much  matter  and 
with  propaganda  in  the  guise  of  news  as  it  is  to  rebuff  a  reporter 
and  refuse  to  co-operate  with  the  papers. 

There  are  certain  practical  points  wdiich  it  is  well  to  bear 
in  mind.  News  stories  should  be  taken  to  the  papers  as  promptly 
as  possible  and  not  just  before  they  go  to  press.  As  the  time 
to  go  to  press  approaches  and  the  columns  are  filling  up,  the 
chances  of  the  news  item  appearing  grow  less  and  less.  There 
is  generally  less  news  for  the  Monday  newspapers  than  those  of 
any  other  day  of  the  week  and  therefore  Sunday  night  is 
always  a  promising  time  on  which  to  hand  in  a  news  story. 
Another  point  to  remember  is  that  it  never  pays  to  “hold  out” 
on  a  newspaper.  If  there  are  features  of  a  story  for  which  you 
do  not  desire  publicity,  it  is  better  not  to  turn  in  the  story  at  all 
than  to  turn  it  in  incomplete  and  partly  suppressed.  The  news¬ 
papers  will  almost  certainly  learn  of  all  that  is  held  back  and 
thereafter  your  publicity  matter  will  always  rest  under  suspicion. 

Avoid  calling  on  the  editor  during  his  busy  hours.  Between 
ten  or  eleven  o’clock  in  the  morning,  in  the  case  of  afternoon  pa¬ 
pers,  and  between  three  and  four  in  the  afternoon,  in  the  case 
of  morning  papers,  are  the  best  hours  in  which  to  make  your 
visits.  News  stories  need  not  necessarily  be  taken  to  the  news 
offices  in  these  hours.  In  many  cases  they  cannot  be.  These 
hours  apply  to  occasions  when  it  is  necessary  to  talk  something 
over  with  the  editor. 


[70] 


Newspapers  are  glad  to  receive  pictures  from  which  they 
can  make  cuts  with  which  to  illustrate  their  news  stories.  This 
they  can  do  for  a  particular  church  only  to  a  limited  extent, 
but  there  are  occasions,  such  as  diocesan  conventions  or  anniver¬ 
saries,  when  they  are  especially  glad  to  be  furnished  with  pic¬ 
tures. 

Experienced  newspaper  people  will  not  need  any  sugges¬ 
tions  as  to  the  preparation  of  news  stories.  As  others  may  wel¬ 
come  helpful  suggestions,  there  is  given  here  a  series  of  hints 
for  the  writing  of  a  newspaper  story  which  is  taken  from  the 
New  York  Evening  Post  Style  Book. 

Preparation  of  News  Stories 

“Ancient  Greek  rhetoricians  may  have  had  1,000  ways  of  stating  a 
proposition,  but  the  modern  newspaper  reporter,  should  more  than  one 
method  occur  to  him,  had  best  confine  himself  to  that  form  of  expression 
which  is  susceptible  of  but  one  meaning.  Use  simple  language,  avoiding 
Latin,  French  or  other  foreign  words  or  phrases  in  an  effort  at  embellish¬ 
ment  and  do  not  enlarge  upon  or  distort  facts  in  striving  for  an  effect. 
In  other  words  avoid  ‘fine  writing.’ 

“The  really  big  news  story  tells  itself  with  a  recital  of  the  facts  in 
orderly  sequence.  It  is  the  cumulative  effect,  not  the  shock  produced  by  one 
or  two  forceful  sentences,  that  counts.  And  this  holds  true  even  if  shock 
or,  in  city  room  slang,  ‘punch’  be  deemed  desirable.  When  President  Gar¬ 
field  was  shot  the  most  telling  statement  for  the  opening  of  the  story  was 
the  simple  sentence,  ‘President  James  A.  Garfield  was  shot  at  Washington,’ 
etc.  No  number  of  qualifying  adjectives  could  impart  greater  shock  to  the 
news.  Big  news  of  a  tragic  character  carries  its  own  shock  and  13  not  to  be 
enhanced  by  reportorial  trimmings. 

“After  your  opening  statement  in  plain,  clear  English,  take  up  the 
details,  giving  them  in  their  proper  order.  The  greater  the  number  of 
details  you  are  able  to  present  to  the  reader,  the  better  will  be  your  story. 
Don’t  labor  at  your  task  with  the  idea  that  mere  words  will  gloss  over  the 
lack  of  facts.  Facts,  and  facts  only,  are  the  essentials  of  a  news  story. 

•  “While  simplicity  of  language  is  desirable,  euphony  is  not  to  be  dis¬ 
regarded.  Of  several  forms  of  expression  which  may  convey  the  same 
meaning,  that  is  to  be  preferred  which  falls  most  agreeably  on  the  ear. 
Sentences  should  not  be  jerky  or  disconnected,  but  should  lead  naturally  one 
to  the  other,  carrying  along  clearly,  logically,  the  thought  of  the  writer. 

‘  ‘  The  opening  paragraph  of  a  story  or  article  should  set  forth  con¬ 
cisely,  unmistakably  the  main  features  of  the  news,  the  succeeding  para¬ 
graphs  giving  the  details,  not  necessarily  in  the  order  in  which  the  reporter 
collected  them,  but  in  their  correct  place  with  relation  to  the  whole  article 
as  a  finished  product  of  the  reporter’s  art.  The  first  paragraph  gives  the 

[71] 


pitch  or  tone  to  the  entire  story,  and  for  this  reason  is  its  most  important 
part. 

Good  taste,  clearness  of  statement,  and  a  rigid  regard  for  the  truth  are 
the  requisites  of  good  newspaper  writing. 

“Don’t,  as  Mark  Twain  said  of  the  German,  dive  into  an  Atlantic 
of  a  sentence  at  Hamburg  with  a  subject  noun  and  fetch  up  at  New 
York  with  the  verb  in  your  mouth.  Write  short,  clear  sentences,  avoid¬ 
ing,  so  far  as  is  consistent  with  clarity  of  meaning,  the  use  of  entangling, 
interior,  qualifying  clauses.  Find  out,  if  you  don’t  know,  just  what  a 
paragraph  is,  and  make  as  many  of  them  as  you  can. 

“Do  not  let  your  professional  zeal  warp  your  judgment.  Remember 
that  at  all  times  you  are  doubly  responsible  for  what  you  print — responsible 
as  a  reporter  and  as  a  man.  Do  not  regard  men  and  women  about  whom 
you  write  as  lay  figures.  They  are  as  sensitive  to  criticism  as  you  are; 
their  feelings  can  be  hurt  just  as  easily  as  yours  can;  they  are  human 
beings,  not  subjects  for  the  reportorial  scalpel. 

‘ ‘  Be  sure  of  your  facts.  Reject  any  information  which  cannot  be 
proved  in  a  court  of  law.  Don’t  hide  behind  ‘John  Smith  said;’  or  ‘A 
prominent  banker  said.  ’  Should  the  information  be  incorrect,  the  fact  that 
‘John  Smith’  or  ‘a  prominent  banker’  gave  it  to  you  would  not  excuse 
you  of  responsibility. 

‘  ‘  Having  obtained  your  facts — knowing  them  to  be  facts — write  the 
story  for  its  full  news  value,  but  do  not  value  it  too  highly.  Do  not  be¬ 
come  discouraged  if  the  head  of  the  copy  desk  orders  ‘two  sticks’  where 
you  believe  the  story  to  be  worth  a  column.  He  knows  the  mechanical  con¬ 
dition  of  the  newspaper  every  minute  in  the  day  and,  had  he  the  time, 
could  give  you  excellent  reasons  why  a  story  of  which  he  would  write  a 
column  in  at  10  a.  m.  is  cut  to  two  sticks  at  3  p.  m.  ” 

To  which  might  be  added  a  few  simple  rules.  Avoid  the 
excessive  use  of  descriptive  adjectives.  Avoid  superlatives. 
Avoid  extravagant  praise.  Do  not  exploit  individuals.  Keep  in 
mind  the  three  publicity  tests.  See  p.  13. 

Advertising 

The  newspapers  will  print  religious  news  whether  the 
Churches  advertise  in  their  columns  or  not.  There  is  little 

J 

weight  in  the  argument  that  the  Churches  ought  to  advertise 
as  a  partial  repayment  of  the  papers  or  as  expressing  the  appre¬ 
ciation  of  the  Churches.  But  there  is  good  reason  for  the 
Churches  to  advertise.  It  is  the  same  reason  which  induces  man¬ 
ufacturers  and  merchants  to  advertise.  They  offer  information 
to  the  public  from  which  they  expect  to  derive  valuable  results. 
The  Churches  have  important  information  to  convey  to  the 
people  which  is  bound  to  produce  important  results.  The  chief 

[72] 


beneficiaries  are  the  people  who  pay  attention  to  the  information. 

Church  advertising  whose  apparent  object  is  the  advantage 
or  glorification  of  a  particular  church#  or  man  meets  with  gen¬ 
eral  disapproval.  The  instinctive  prejudice  which  many  have 
against  Church  advertising  is  doubtless  due  to  a  feeling  that  it 
is  neither  dignified  nor  right  for  congregations  to  be,  or  even 
seem  to  be,  in  competition  for  adherents  and  support.  It  is 
believed  that  this  prejudice  will  die  out  if  all  Church  adver¬ 
tising  had  a  manifestly  evangelistic  motive. 

The  subject  of  evangelization  through  the  medium  of  the 
public  press  has  been  previously  discussed.  There  is  no  doubt 
that  this  is  the  wide  open  door  before  the  Churches  today  into 
the  great  field  of  the  unchurched. 

Almost  all  the  advertising  done  by  parishes  and  missions 
has  consisted  of  more  or  less  elaborate  invitations  to  come  to 
Church.  The  results  have  been  very  meagre,  except  in  those 
cases  where  the  advertisements  themselves  have  preached  the 
Gospel.  Advertising  of  this  kind  is  rapidly  assuming  the  form 
of  miniature  sermons,  briefly  interpreting  some  passage  of 
Scripture  or  briefly  applying  some  Christian  principle.  Out  of 
the  2,197  parishes  and  missions  reporting,  1,198  have  done  some 
advertising. 

There  are  many  problems  connected  with  such  advertising 
which  have  not  yet  been  satisfactorily  worked  out.  For  example, 
if  there  be  a  number  of  parishes  in  one  city,  shall  they  combine 
in  their  advertising?  This  has  been  successfully  done.  If  it 
is  proposed  that  our  parishes  combine  with  the  congregations  of 
other  communions  in  a  joint  message  to  the  public  in  adver¬ 
tisements,  shall  our  parishes  go  into  such  a  combination?  This 
also  has  been  successfully  done.  But  it  is  doubtful  whether  such 
a,  plan  is  practicable  or  even  desirable  in  all  cases. 

As  this  whole  matter  is  in  the  experimental  stage  and  will 
be  for  some  time  to  come,  there  is  no  reason  why  parishes  should 
not  make  a  trial  of  any  or  all  proposed  methods  which  involve 
no  sacrifice  of  principle  or  dignity.  We  are  all  praying  for 
Church  unity  and  while  we  are  waiting  for  the  Lord  to  answer 
our  prayers  we  ought  to  present  a  united  front  to  the  world 
wherever  we  consistently  can.  The  Gospel  must  somehow  be 
taken  to  all  the  people.  If  we  cannot  reach  them  with  the 

[73] 


spoken  word,  we  must  reach  them  with  the  printed  word. 

It  is  hoped  by  the  Publicity  Department  to  be  able  after  a 
time  to  furnish  all  the  clergy  of  the  Church  with  a  weekly  ser¬ 
vice  of  sample  advertisements.  This  will  not  be  done  with  a  view 
of  securing  uniformity,  which  is  not  at  all  desirable,  but  solely 
with  the  purpose  of  providing  ideas  and  material  which  could 
be  locally  adapted  by  those  who  have  not  had  experience  in  pre¬ 
paring  advertisements. 

In  the  meantime  a  very  simple  plan  has  been  suggested. 
Take  a  passage  from  the  Epistle  or  Gospel  for  each  Sunday, 
prepare  an  interpretation  not  exceeding  one  hundred  words  in 
length  and  print  this  in  the  form  of  an  advertisement,  with  the 
name  and  address  of  the  parish  at  the  bottom.  Some  suggestive 
phrase  from  the  chosen  text  or  some  words  expressive  of  its 
application  will  serve  as  a  headline  to  attract  attention.  This 
should  appear  on  the  Saturday  before  the  Sunday  to  which 
the  text  applies. 

If  the  text  chosen  is  to  be  the  text  of  the  rector’s  sermon  the 
next  morning  or  evening,  some  words  of  comment  in  the  adver¬ 
tisement  might  give  some  slight  idea  of  the  sermon.  If  an 
epitome  of  the  sermon  or  a  brief  comment  on  it,  with  extracts, 
should  be  given  to  the  newspaper  for  use  in  the  Monday  morn¬ 
ing’s  issue,  the  advertisement,  sermon  and  newspaper  report 
would  be  tied  together  in  a  very  effective  way.  If  this  were  done 
without  lapsing  into  mere  exploitation  of  the  preacher  or  the 
parish,  keeping  them  well  in  the  background,  it  would  be  sure  to 
have  a  cumulative  good  effect  upon  the  readers  of  the  paper.  If 
this  were  done  with  unfailing  regularity  it  would  be  noticed  and 
looked  for  by  all.  Besides  building  up  attendance  at  the  services, 
it  would  gain  a  wide  hearing  for  the  Gospel. 

A  regular  service  of  copy  for  religious  advertisements  can 
be  purchased  by  newspapers,  or  by  others  for  use  in  newspapers. 
Offers  of  such  material  are  found  in  printing  trade  journals. 
Examples  of  such  advertising  copy  have  been  printed  in  Ex¬ 
change  of  Methods. 

The  Rev.  Harold  Holt,  rector  of  Trinity  Church,  Niles, 
Michigan,  has  been  conducting  regular  weekly  advertising  for 
more  than  two  years,  with  the  assistance  of  an  experienced  adver- 

[74]  / 


tising  man.  He  reports  large  results  and  believes  they  are  due 
to  the  regularity  and  persistence  of  the  effort.  He  has  worked 
out  certain  principles  as  a  result  of  his  experience,  which  are 
herewith  given  in  full : 

Preparation  of  Advertising 

Church  advertising,  or  indeed  any  advertising,  may  be  roughly  divided 
into  two  classes:  1.  Announcements.  2.  Actline  Copy  Advertising,  or 
advertising  which  inspires  action. 

The  great  majority  of  advertisements  are  of  the  announcement  type. 
They  convey  information  for  which  one  is  already  looking,  and  in  which 
one  is  interested.  They  are  legitimate  and  necessary,  but  have  very  little 
drawing  power  for  those  outside  of  the  persons  already  interested.  They 
cannot  be  properly  called  advertisements.  Church  notices,  hours  of  service, 
sermon  topics,  all  come  under  the  heading  of  announcements.  They  do  not 
tend  to  secure  action  in  those  to  whom  religion  and  church  going  is  a  for¬ 
eign  subject,  or  at  least  of  only  academic  interest. 

To  secure  the  results  which  Church  advertising  must  secure  to  be 
justified  at  all,  there  must  be  added  to  the  announcements  what  is  termed 
in  advertising  “Actline  Copy. ’ ’  This  is  matter  which  carries  with  it  an 
inspiration  to  pursue  the  recommended  course  of  action,  matter  which  will 
appeal  to  those  not  interested  in  the  Church,  or  in  organized  religion  at  all. 
This  matter  has  certain  characteristics  which  must  always  be  observed  to 
make  it  effective. 

The  commonest  fault  of  advertisements  is  that  they  block  their  own 
message.  This  blocking  may  be  of  several  kinds,  all  equally  bad  and  all 
to  be  rigorously  excluded  from  a  Church  advertisement,  or  any  other  for 
that  matter: 

1.  Too  ornate  a  border,  so  that  the  message  is  obscured. 

2.  Too  small  type,  or  too  much  of  it.  The  mental  reaction  is  that  it 
will  take  some  time  to  read  it  and  therefore  the  ad.  must  wait 
until  the  news  is  read.  This  is  the  commonest  of  all  faults  when 
amateurs  write  advertisements. 

3.  Excessive  use  of  illustrations.  The  eye  is  satisfied  and  the  curiosity 
cured  before  the  message  is  read. 

4.  Some  headings  or  phrases  may  complete  the  message  to  the  casual 
reader  before  the  real  meat  of  the  message  has  been  reached. 

5.  An  uninterestingly  written  message,  or  one  which  does  not  appeal 
to  a  common  motive  force. 

For  example,  in  No.  4,  to  start  with  the  name  of  the  Church  creates 
a  block  at  once  for  members  of  all  other  Churches,  or  non-members  of  any 
Church.  The  name  should  always  be  at  the  bottom.  The  use  of  the  phrase 
“Come  to  Church’ ’  anywhere  but  at  the  end,  and  even  then  it  is  dangerous, 
is  to  be  avoided.  It  is  trite,  outworn,  and  tends  to  carry  resentment  as 
being  a  command.  Before  a  person  will  come  to  Church  a  prior  interest 
must  be  developed.  As  Fr.  Carey  says,  “One  must  think  himself  into 
Christianity  before  the  Church  will  appeal  to  him.” 

[75] 


Then  an  advertisement  must  start  not  with  the  completion  of  the  build¬ 
ing  which  we  call  the  Church,  but  with  some  of  the  commoner  motive  forces 
of  humanity.  From  an  advertising  standpoint  these  are  classified  as: 
1.  Fear.  2.  Greed.  3.  Love.  4.  Honor. 

These  are  the  most  important  in  the  order  of  their  placing.  The  best 
written  advertisements  deal  with  as  high,  numerically,  a  motive  on  the 
scale  as  possible.  For  instance,  one  will  buy  a  thing  to  make  one  of  his 
loved  ones  safe  before  he  will  buy  it  to  make  a  profit,  or  for  pleasure.  The 
fear  may  be  entirely  unselfish,  as  may  also  the  greed. 

There  is  no  need  to  appeal  to  fear  of  hell,  but  rather  fear  of  losing 
the  love  of  God,  or  of  losing  human  characteristics  and  becoming  a  beast, 
or  fear  of  not  becoming  as  fine  a  man  as  possible.  Variations  can  be 
v/orked  out  ad  infinitum. 

Clear  down  at  the  bottom  of  the  scale  is  the  motive,  or  appeal,  of 
past  performance,  or  the  historical  appeal.  The  non-church  member  does 
not  care  what  we  have  been,  or  what  we  came  from ;  he  wants  to  know  what 
we  are  doing  and  what  we  can  do,  and  where  we  are  heading,  before  he  will 
trust  his  soul  to  us. 

Finally,  if  people  say  an  advertisement  was  nice,  it  was  a  poor  one. 
It  must  not  be  nice,  it  must  be  thought-compelling.  To  say  it  was  nice  is 
to  say  that  the  man’s  clothes  were  good,  and  to  ignore  the  reason  for  the 
man’s  existence. 

There  is  just  one  reason  for  advertising  the  Church  and  that  is  to  win 
souls  to  Christ.  You  are  talking  to  ignorant  people;  talk  then  in  elementary 
language.  The  higher  courses  are  given  in  Church. 

The  objectives  should  be:  1.  Interest  the  person  or  class  of  persons 
addressed  in  Christianity.  2.  Interest  them  in  our  interpretation  of  Chris¬ 
tianity.  3.  Get  them  into  the  Church  services.  4.  Teach  them  Christ. 

Keeping  the  objectives  in  mind  and  the  fundamentals  of  good  adver¬ 
tising  writing  as  outlined  above  before  one,  Church  advertising  that  will 
really  get  results  is  rather  a  simple  thing  to  write. 


Other  Forms  of  Publicity 

In  addition  to  the  three  forms  of  publicity  already  referred 
to  there  are  open  to  the  parish  a  number  of  others  of  more  or 
less  general  use.  It  would  be  of  advantage  to  group  all  of  them 
among  the  responsibilities  of  the  parish  publicity  organization. 

Miscellaneous  Literature.  At  special  times,  such  as  before 
the  annual  every  member  canvass,  and  for  special  projects,  such 
as  the  erection  of  a  new  building,  the  parish  will  issue  special 
literature,  which  will  require  preparation,  printing  and  distribu¬ 
tion.  Special  literature  will  come  from  time  to  time  from  both 
diocesan  and  general  headquarters,  which  will  need  distribution. 

[76] 


Church  tracts  and  other  printed  matter  which  the  rector  desires 
the  people  to  read  can  be  procured  and  circulated  at  Church 
services,  or  otherwise.  Many  parishes  have  a  literature  rack  in 
the  vestibule  of  the  church. 

Library  and  Reading  Room.  In  many  parish  houses  there 
is  a  library ;  in  many  a  reading  room.  Sometimes  these  are  com¬ 
bined.  Files  of  Church  periodicals,  including  the  official  pub¬ 
lications,  are  valuable  for  reference.  The  latest  issues  can  be 
displayed  for  the  use  of  readers.  Additional  copies  of  these,  as 
well  as  tracts  and  other  literature,  can  be  prominently  placed, 
with  an  invitation  to  readers  to  help  themselves. 

Bulletin  Board.  There  are  two  kinds  of  bulletin  boards. 
There  is  the  board  in  the  church  vestibule,  bearing  notices, 
announcements,  programs,  appeals  and  other  matter  intended 
for  the  eye  of  the  congregation.  Then  there  is  the  board  out¬ 
side  of  the  church,  which  carries  what  is  intended  for  the  eye  of 
the  public.  This  board  should  be  erected  close  to  the  sidewalk, 
where  passers-by  can  read  what  is  on  it  without  going  out  of 
their  way.  In  addition  to  giving  announcements  and  invitations, 
this  board  should  always  preach,  verbally  or  pictorially.  It  is 
a  fine  evangelistic  medium. 

A  bulletin  board  should  be  a  thing  of  beauty  and  not  an 
eyesore.  What  is  displayed  on  it  should  be  as  attractive  and 
artistic  as  possible. 

Posters  and  Charts.  The  use  of  posters  and  charts  in 
church  or  parish  house  or  on  bulletin  boards  is  growing.  These 
will  usually  be  of  diocesan  or  national  production.  But  many 
parishes  have  prepared  graphic  charts  of  local  application, 
especially  in  campaign  periods,  and  some  have  been  ambitious 
enough  to  produce  pictorial  and  cartoon  posters.  Beauty  is 
much  more  effective  than  ugliness.  Some  member  with  artistic 
ability  would  be  glad  to  help  in  the  preparation  of  posters  and 
charts. 

Stereopticon  Pictures.  These  are  commonly  regarded  as 
an  adjunct  of  some  form  of  spoken  publicity.  However,  as  their 
appeal  is  through  the  eye,  there  is  no  reason  why  the  parish 
publicity  organization  cannot  consistently  encourage  and  attend 
to  their  use,  if  no  other  parish  organization  is  carrying  this 
responsibility.  Sets  of  slides  on  missionary  subjects  can  be  pro- 

[77  1 


cured  from  the  Educational  Division  of  the  Department  of  Mis¬ 
sions.  Information  can  be  obtained  also  as  to  where  slides 
on  other  subjects  suitable  for  Church  use  can  be  rented.  Re- 
flectoscopes  are  used  also  to  some  extent. 

Motion  Pictures.  The  motion  picture  is  the  most  popular 
form  of  pictorial  publicity.  Its  use  by  the  Churches  is  growing. 
Many  parishes  have  installed  machines.  It  is  possible  to  rent 
portable  machines  and  to  procure  non-inflammable  films.  A 
number  of  producers  have  large  libraries  of  films  suitable  for 
use  by  Churches.  The  best  way  to  secure  reliable  information  as 
to  renting  films  and  as  to  what  suitable  films  are  available  is  to 
write  to  the  Rev.  Orrin  G.  Cocks,  70  Fifth  Ave.,  New  York  City. 
Mr.  Cocks  is  the  Secretary  of  the  National  Committee  for  Better 
Films,  a  committee  of  the  National  Board  of  Review  of  Motion 
Pictures.  See  Exchange  of  Methods  for  January,  1921. 

Publicity  through  Radio.  This  is  obviously  not  a  form  of 
written  publicity.  Its  appeal  is  wholly  through  the  ear.  But  it 
is  a  new,  and  rapidly  growing,  form  of  publicity.  And  while 
technically  not  within  the  duties  of  a  parish  publicity  organ¬ 
ization,  it  could  be  assumed  as  a  duty  if  the  rector  so  desires. 
The  chances  are  that  no  other  parish  organization  will  have 
a  publicity  point  of  view  or  be  in  a  position  to  handle  such  a 
project. 

That  the  sick  and  shut-ins  can  have  the  joy  and  benefit  of 
“listening  in”  during  the  service  and  the  sermon  is  a  God-send 
to  them.  That  many  of  the  unchurched  may  also  “listen  in” 
presents  an  evangelistic  opportunity  of  wide  promise.  Other 
advantageous  uses  will  doubtless  develop. 

Financing 

The  same  general  considerations  which  apply  to  diocesan 
publicity  apply  to  parochial  publicity.  See  page  — .  There  should 
be  a  definite  publicity  budget  for  which  provision  is  made  in 
the  annual  parish  budget.  The  people  will  feel  the  burden  far 
less  in  this  way  than  if  they  are  appealed  to  for  support  for 
each  separate  publicity  project.  This  budget  might  include  such 
items  as  these : 

1.  Publishing  parish  paper. 

[78] 


2.  Newspaper  advertising. 

3.  Printing  leaflets,  etc. 

4.  Purchasing  tracts  and  other  literature. 

5.  Distribution. 

6.  Erection  of  bulletin  board. 

7.  Stereopticon  and  motion  picture  outfits. 

8.  Rental  of  slides  and  films. 

9.  Radio  installation. 

Go-operation 

i 

What  has  been  said  of  co-operation  under  the  head  of 
Diocesan  Publicity  applies  with  equal  force  in  Parochial  Public¬ 
ity.  One  of  the  chief  aims  of  organization  is  co-operation.  The 
parish  can  co-operate  with  publicity  agencies  of  four  kinds. 

1.  With  diocesan  headquarters. 

2.  With  national  headquarters. 

3.  With  non-official  Church  publications. 

4.  With  other  parochial  departments  and  organizations. 

With  Diocesan  Headquarters 

News  Bureau.  In  co-operation  with  diocesan  news  bureau, 
sending  news  stories  for  diocesan  paper  and  other  use  and  assist¬ 
ing  in  placing  in  local  newspapers  stories  sent  from  diocesan 
headquarters. 

Diocesan  Paper.  Assisting  in  its  circulation  and  support. 

Diocesan  Publicity  Conferences.  Active  participation. 

With  National  Headquarters 

Distribution.  Co-operation  with  national  headquarters 
(through  diocesan  headquarters)  in  the  distribution  of  The 
Church  at  Work  is  a  matter  of  great  importance.  The  effort  1o 
establish  and  maintain  a  universal  medium  in  the  Church  is 
defeated  just  to  the  extent  the  paper  fails  to  receive  thorough 
local  distribution.  The  most  thorough  method  is  by  mail  to  indi¬ 
viduals.  The  most  effective  method  is  by  adult  visitors  through 
the  group  system.  It  is  desired  in  this  connection  to  stress  the  fact 

[79] 


of  the  complete  dependence  of  national  headquarters  upon  the 
generous  assistance  of  parochial  headquarters. 

Other  literature,  especially  in  campaign  periods,  is  useless 
without  prompt  and  thorough  distribution. 

Exchange  of  Methods  has  a  limited  circulation,  defined  by 
the  rector. 

The  Spirit  of  Missions.  This  paper,  as  the  organ  of  the 
Domestic  and  Foreign  Missionary  Society,  which  includes  every 
member  of  the  Church,  is  justified  in  asking  co-operation  from 
all. 

With  Other  Parochial  Departments 

The  parish  publicity  organization  will  find  it  necessary  and 
advantageous  to  co-operate  closely  with  the  other  parish  depart¬ 
ments  and  organizations,  affording  them  every  publicity  facility 
and  securing  from  them  news  and  other  material.  And  valuable 
service  can  be  rendered  them  in  an  advisory  capacity. 

With  Non-Official  Church  Publications 

Possible  co-operation  here  is  of  two  kinds.  If  the  Weeklies 
have  special  correspondents  in  the  diocese,  they  can  be  assisted 
by  sending  them  news  stories.  Efforts  can  be  made  to  increase 
the  circulation  of  the  Weeklies. 

Promotion 

Here  again  there  need  be  no  repetition  of  what  has  been 
said  previously.  See  pages  40  and  63.  The  promotion  of  pub¬ 
licity  is  as  necessary  in  the  parish  as  in  the  diocese.  It  has  prac¬ 
tically  the  same  objects: 

1.  To  break  down  prejudice  and  win  friends. 

2.  To  secure  the  use  of  every  proper  from  of  local  pub¬ 
licity. 

3.  To  conduct  as  much  evangelistic  publicity  as  possible. 

The  means  of  promotion  available  are: 

1.  The  parish  paper. 

2.  Other  literature. 

3.  Addresses  by  local  newspapermen  and  others. 

4.  Classes  to  study  publicity  with  this  Handbook  as  a 
text  book. 


[80] 


THE  NATIONAL 

DEPARTMENT  OF  PUBLICITY 


Members 

Rt.  Rev.  Thomas  F.  Gailor,  D.D.,  Chairman,  281  Fourth  Ave.,  New  York  City. 

Mr.  Lewis  B.  Franklin,  Vice-Chairman,  281  Fourth  Ave.,  New  York  City. 

Rev.  Franklin  T.  Clark,  Secretary,  281  Fourth  Ave.,  New  York  City. 

Rt.  Rev.  James  Wise,  D.D.,  Topeka,  Kansas. 

Rev.  William  H.  Milton,  D.D.,  Wilmington,  North  Carolina. 

Rev.  Beverley  D.  Tucker,  Jr.,  D.D.,  Alexandria,  Va. 

Rev.  Warner  F.  Gookin,  11  Newcomb  St.,  Boston,  Mass. 

Rev.  Robert  F.  Gibson,  281  Fourth  Ave.,  New  York  City. 

Mr.  John  Stewart  Bryan,  The  News  Leader,  Richmond,  Va. 

Mr.  Arthur  Ellt  Hungerford,  809  North  Charles  St.,  Baltimore,  Md. 

Mr.  Charles  McD.  Puckette,  New  York  Evening  Post,  New  York  City. 

Mr.  James  M.  Bennett,  Northwest  Cor.  Broad  and  Arch  Sts.,  Philadelphia,  Pa. 

Mr.  William  Hoster,  281  Fourth  Ave.,  New  York  City. 

Staff 

Headquarters,  281  Fourth  Ave.,  New  York 

Rev.  Robert  F.  Gibson,  Executive  Secretary. 

Mr.  William  Hoster,  News  Bureau. 

Mr.  Roger  Daniels. 

Miss  Gladys  Wolcott  Barnes. 

Mrs.  Kathleen  Hore,  Assistant  Editor  of  The  Spirit  of  Missions. 

Miss  Helen  L.  Edwards,  Distribution. 

Advisory  Publicity  Commissions 
Commission  on  General  Church  Publicity 
Rev.  Roberts  A.  Seilhamer,  50  Park  Place,  Pawtucket,  R.  I. 

Mr.  Lewis  W.  Francis,  2  Rector  St.,  New  York  City. 

Rev.  G.  Otis  Mead,  350  Washington  Ave.,  S.  W.,  Roanoke,  Va. 

Rev.  Alfred  R.  Berkeley,  1427  Polymnia  St.,  New  Orleans,  La. 

Rev.  George  P.  Atwater,  Marvin  Parish  House,  Akron,  Ohio. 

Rev.  Laird  W.  Snell,  Helena,  Montana. 

Rev.  Wm.  Daup,  109  Williams  St.,  Marlin,  Texas. 

Mr.  Haydn  Arrowsmith,  Fresno,  Cal. 

Commission  on  Diocesan  Publicity 

Rev.  Louis  B.  Howell,  Norwalk,  Conn. 

Rev.  F.  C.  Smith,  Utica,  New  York. 

Rev.  Floyd  W.  Tomkins,  Jr.,  4729  Ellsworth  Ave.,  Pittsburgh.  Pa. 

Rev.  S.  Ezra  Neikirk,  Pittston,  Pa. 

Rev.  Cyril  E.  Bentley,  St.  Philip’s  Tower,  Washington  and  E.  Hunter  Sts.,  Atlanta,  Ga. 
Mrs.  W.  P.  Cornell,  Trinity  Parish  House,  Columbia,  S.  C. 

Rev.  William  Burrows,  Bloomington,  Ind. 

Mr.  Charles  O.  Ford,  2326  Woodward  Ave.,  Detroit,  Michigan. 

Rev.  J.  Millard  Nelson,  St.  Cloud,  Minn. 

Rev.  Edwin  F.  Wilcox,  3345  South  Benton,  Kansas  City,  Mo. 

Rev.  Britton  D.  Weigle,  1215  Sacramento  St.,  San  Francisco,  Cal. 

[81] 


Commission  on  News  Bureaus 

Rev.  Miles  W.  Carpenter,  Ph.D.,  St.  Paul’s  Cathedral,  Boston,  Mass. 

Rev.  Edward  C.  Chorley,  D.D.,  Garrison,  N.  Y. 

Mr.  Samuel  Warnock,  202  South  19th  St.,  Philadelphia,  Pa. 

Miss  Edith  Johnston,  217  East  Charlton  St.,  Savannah,  Ga. 

Rev.  Frank  E.  Wilson,  Eau  Claire,  Wis. 

Mr.  J.  M.  Miller,  Sioux  Falls,  South  Dakota. 

Miss  Hattie  B.  Gooding,  1210  Locust  St.,  St.  Louis,  Mo. 

Rev.  Charles  G.  Baird,  Twin  Falls,  Idaho. 

Commission  on  Church  Advertising 

Rev.  A.  A.  Bessey,  Milton,  Yt. 

Rev.  Geo.  Frederick  Williams,  86  Vermont  St.,  Buffalo,  N.  Y. 

Mr.  James  A.  Wales,  Wales  Advertising  Agency,  141  West  36th  St.,  New  York  City. 
Rev.  J.  Haller  Gibboney,  Jr.,  124  Lancaster  Road,  Richmond,  Va. 

Mr.  Edward  H.  Causey,  Causey  Advertising  Service,  Washington,  D.  C. 

Rev.  James  R.  Sharp,  Tullahoma,  Tenn. 

Rev.  Harold  Holt,  Niles,  Mich. 

Rev.  Edwin  A.  Powell,  420  Court  St.  Portsmouth,  Ohio. 

Rev.  Elmer  N.  Schmuck,  131  East  14th  St.,  Minneapolis,  Minn. 

Mr.  Charles  L.  Haynes,  Emporia,  Kansas. 

Mr.  John  W.  Lethaby  10-11  Ainsworth  Bldg.,  Portland,  Oregon. 


DIOCESAN  PUBLICITY 
ORGANIZATIONS 


Province  I. 

Connecticut:  No  Publicity  Organization. 

New  Hampshire :  Department  of  Publicity : 

Rev.  James  C.  Flanders,  Publicity  Director,  Laconia. 

Rev.  Joel  K.  Sheppard,  Dover. 

Publicity  appropriation  made.  Has  done  some  advertising. 

Maine:  No  Publicity  Organization. 

Massachusetts:  Department  of  Publicity: 

Mr.  Philip  S.  Parker,  Chairman,  84  State  St.,  Boston. 

Mr.  Henry  J.  Ide,  122  Milk  St.,  Boston. 

Rev.  Theodore  R.  Ludlow,  60  Columbus  St.,  Newton  Highlands. 

Rev.  Warner  F.  Gookin,  11  Newcomb  St.,  Boston. 

Mr.  Arthur  K.  Gardiner,  1  Joy  St.,  Boston. 

Miss  Ethel  Roberts,  Executive  Secretary,  1  Joy  St.,  Boston. 

Publicity  appropriation  made.  Has  done  some  advertising. 

Rhode  Island:  Committee  of  Council: 

Rev.  R.  A.  Seilhamer,  Chairman,  Pawtucket. 

Rev.  G.  S.  Pine,  66  Benefit  St.,  Providence. 

Mr.  L.  D.  Learned,  66  Benefit  St.,  Providence. 

Mr.  H.  Anthony  Dyer,  170  Blackstone  Blvd.,  Providence. 

Mr.  A.  0.  Rider,  4  Weybosset  St.,  Providence. 

Mr.  R.  L.  Anthony,  Tonisset,  Mass. 

Mrs.  Chas.  C.  Binney,  Providence. 

Hon.  Hugh  B.  Baker,  Newport. 

Mr.  S.  E.  Lincoln,  10  Seventh  St.,  Providence. 

Publicity  appropriation  made. 

Vermont:  In  charge  of  Diocesan  Missionary  Committee. 

Rev.  A.  A.  Bessey,  Publicity  Director,  Milton. 

Publicity  appropriation  made. 

Western  Massachusetts:  Publicity  Committee: 

Rev.  John  H.  Rosebaugh,  Publicity  Director,  46  Oxford  St.,  Springfield. 

Rev.  B.  L.  Ramsay,  35  Chestnut  St.,  Springfield. 

Province  II. 

Albany :  Publicity  Committee : 

Rt.  Rev.  Richard  H.  Nelson,  President,  29  Elk  St.,  Albany,  N.  Y. 

Mr.  Robert  C.  Pruyn,  Treasurer,  60  State  St.,  Albany,  N.  Y. 

Mr.  DeL.  M.  Ellis,  Secretary,  111  State  St.,  Albany,  N.  Y. 

Yen.  R.  H.  Brooks,  Director,  Box  18,  Capitol  Sta..  Albany,  N.  Y. 

Publicity  appropriation  made. 

Central  New  York:  Department  of  Diocesan  Council: 

Rev.  H.  H.  Hadley,  Syracuse. 

Mr.  J.  Arthur  Strain,  19  School  St.,  Auburn. 

Mr.  W.  W.  Canfield,  Utica  Observer,  Utica. 

Long  Island:  Committee  of  Diocesan  Council: 

Mr.  Lewis  W.  Francis,  Chairman,  2  Rector  St.,  New  York  City. 

Newark:  In  charge  of  Department  of  Development  and  Revenue: 

Mr.  James  R.  Strong,  Chairman,  Short  Hills,  N.  J. 

Miss  Ethel  M.  Gibbs,  Recording  Secretary,  21  Washington  St.,  Newark,  N.  J 
Rev.  Gabriel  Farrell,  Jr.,  Publicity  Director,  21  Washington  St.,  Newark,  N.  J. 

New  Jersey:  In  charge  of  Director  of  Nation-Wide  Campaign. 

Rev.  R.  Bowden  Shepherd,  307  Hamilton  Ave.,  Trenton,  N.  J. 

New  York:  No  Publicity  Organization. 

[83] 


Western  New  York:  Department  of  Executive  Council: 

Rev.  Benj.  Sanderson,  Publicity  Director,  North  Tonawanda. 

Mr.  M.  M.  Ludlow,  Jr.,  1086  Ellicott  Square,  Buffalo. 

Mr.  A.  F.  Freeman,  237  North  St.,  Buffalo. 

Province  111. 

Bethlehem:  Department  of  Executive  Council: 

Rev.  S.  E.  Neikirk,  Publicity  Director,  9  Luzerne  Ave.,  Pittston,  Pa. 

Rev.  Robert  P.  Kreitler,  Jefferson  Ave.,  Scranton,  Pa. 

Rev.  Frank  W.  Sterrett,  Wilkes-Barre,  Pa. 

Mr.  Rodney  A.  Mercur,  Towanda,  Pa. 

Mr.  Thomas  W.  Brown,  Second  Nat’l  Bank,  Wilkes-Barre,  Pa. 

Associate  Members:  Hon.  Fred  C.  Kirkendall,  Editor  and  Pub.  Times-Leader, 
Wilkes-Barrej  Mr.  Ashton  E.  Smith,  Wilbur  Trust  Bldg.,  Bethlehem; 
Miss  Sarah  E.  Mason,  Park  St.,  Pittston,  Pa. 

Publicity  appropriation  made.  Has  done  advertising. 

Delaware:  Publicity  Committee: 

Rev.  Joseph  H.  Earp,  Chairman,  New  Castle. 

Rev.  Percy  L.  Donaghy,  Middletown. 

Mr.  William  B.  Jester,  Delaware  City. 

Has  done  some  advertising. 

Easton:  Under  Nation-Wide  Campaign  Department: 

Rev.  Wm.  C.  Marshall,  Publicity  Director,  Centreville,  Md. 

Mr.  J.  S.  McDaniel,  E'aston,  Md. 

Erie:  Publicity  Committee: 

Rev.  W.  P.  Kemper,  Meadeville,  Pa. 

Rev.  C.  S.  Brown,  Osceola  Mills,  Pa. 

Col.  E.  V.  D.  Seldon,  Oil  City,  Pa. 

Harrisburg:  Department  of  Diocesan  Council: 

Rev.  Malcolm  DeP.  Maynard,  Chairman,  Bellefonte,  Pa. 

Rev.  A.  M.  Judd,  Selinsgrove,  Pa. 

Yen.  R.  R.  Morgan,  Bloomsburg,  Pa. 

Rev.  J.  C.  M.  Shrewsbury,  Shamokin,  Pa. 

Mr.  A.  T.  Page,  Williamsport,  Pa. 

Mr.  H.  A.  Gibson,  Secretary,  Williamsport,  Pa. 

Mr.  T.  J.  Brereton,  Chambersburg,  Pa. 

Mr.  Karl  H.  Rymer,  Huntingdon,  Pa. 

Publicity  appropriation  made. 

Maryland:  Department  of  Publicity: 

Ven.  E.  T.  Helfenstein,  D.D.,  Publicity  Director,  409  N.  Charles  St.,  Balti¬ 
more. 

Rev.  H.  P.  A.  Abbott,  D.D.,  709  Park  Ave.,  Baltimore. 

Mr.  George  C.  Thomas,  New  Amsterdam  Casualty  Co.,  Baltimore. 

Ven.  Romilly  F.  Humphries,  D.D.,  409  N.  Charles  St.,  Baltimore. 

Rev.  T.  S.  Will.  Kingsville. 

Publicity  appropriation  made.  Has  done  advertising. 

Pennsylvania:  Department  of  Publicity: 

Mr.  John  J.  Collier,  Chairman,  1520  Spruce  St.,  Philadelphia. 

Mr.  James  M.  Bennett,  4944  Walnut  St.,  Philadelphia. 

Mr.  John  T.  Custis,  Philadelphia  Inquirer,  Philadelphia. 

Mr.  John  J.  Saunders,  Dun  Agency,  Lincoln  Bldg.,  Philadelphia. 

Mr.  Wm.  A.  Austin,  Baldwin  Locomotive  Works,  Philadelphia. 

Mr.  Herman  L.  Collins,  Union  League,  Philadelphia. 

Mr.  Philip  H.  Gadsden,  N.  G.  I.  Co.,  Broad  and  Arch  Sts.,  Philadelphia. 

Rev.  F.  E.  Seymour,  320  So.  44th  St.,  Philadelphia. 

Mr.  Chas.  H.  Clark,  1016  Arch  St.,  Philadelphia. 

Mr.  Samuel  H.  Warnock,  Publicity  Director,  202  So.  19th  St.,  Philadelphia. 
Ex-officio  Members : 

Mr.  Reynolds  D.  Brown,  202  So.  19th  St.,  Philadelphia. 

Mr.  Wm.  P.  Barba,  202  So.  19th  St,,  Philadelphia. 

Publicity  appropriation  made.  Has  done  some  advertising. 

Pittsburgh:  Committee  on  Publicity  and  Education: 

Mr.  Charles  Garland,  Chairman,  First  National  Bank  Bldg.,  Pittsburgh. 

Rev.  Floyd  W.  Tomkins,  Jr.,  Vice-Chairman,  4729  Ellsworth  Ave.,  Pittsburgh. 
Rev.  Robert  Meade,  5720  Darlington  Road,  Pittsburgh. 

Mr.  Marcellin  C.  Adams,  317  Jenkins  Bldg.,  Pittsburgh. 

Miss  Charlotte  E.  Forsythe,  317  Jenkins  Bldg.,  Pittsburgh. 

Mr.  George  B.  Demins,  317  Jenkins  Bldg.,  Pittsburgh. 

Publicity  appropriation  made. 

Southern  Virginia :  Publicity  Committee : 

Rev.  Myron  H.  Marshall,  Chairman,  1004  Graydon  Ave.,  Norfolk. 

Rev.  W.  A.  Brown,  D.D.,  Portsmouth. 

Rev.  M.  S.  Taylor,  Danville. 

(Mr.  C.  W.  Grandy,  Jr.,  Norfolk. 

[84] 


Southwestern  Virginia:  Department  of  Campaign  Committee  of  Executive 
Board: 

Rev.  D.  L.  Gwathmey,  Chairman,  Box  176,  Wytheville. 

Has  done  advertising.  Publicity  appropriation  made. 

Virginia:  In  charge  of  Diocesan  Offices: 

Rev.  G.  M.  Brydon,  Publicity  Director,  400  Old  Dominion  Trust  Bldg.,  Rich¬ 
mond. 

Rev.  E.  L.  Woodward,  M.D.,  400  Old  Dominion  Trust  Bldg.,  Richmond. 

Washington:  Publicity  Commission: 

Rt.  Rev.  Alfred  Harding,  D.D.,  LL.D.,  ex-officio  Chairman. 

Mr.  Byron  S.  Adams,  Vice-Chairman,  512  11th  St.,  N.  W. 

Commander  C.  T.  Jewell,  Secretary  and  Treasurer,  226  Indiana  Ave.,  N.  W. 
Rev.  James  E.  Freeman,  1317  G.  St.,  N.  W. 

Rev.  David  R.  Covell,  219  C  St.,  N.  W. 

Rev.  Edward  S.  Dunlap,  16th  and  H  Sts.,  N.  W. 

Rev.  William  T.  Snyder,  1317  19th  St.,  N.  W. 

Mr.  Theodore  W.  Noyes,  Star  Building. 

Dr.  Marcus  Benjamin,  National  Museum. 

Chas.  Benns,  Woodward  Bldg. 

Mr.  T.  E.  Robertson,  6  Melrose  St.,  Chevy  Chase,  Md. 

Mr.  Elmer  Paine,  2472  Ontario  Road. 

Publicity  appropriation  made. 

West  Virginia:  No  Publicity  Organization. 

Province  IV. 

Alabama:  Publicity  Committee: 

Rev.  Edmonds  Bennett,  Chairman,  Ensley. 

Asheville :  Publicity  Committee : 

Rev.  S.  B.  Stroup,  Publicity  Director,  Hickory,  N.  C. 

Atlanta:  Department  of  Publicity: 

Rt.  Rev.  H.  J.  Mikell,  D.D.,  Chairman,  Peachtree  Circle  and  E.  17th  St., 
Atlanta,  Ga. 

Rev.  G.  I.  Hiller,  Vice-Chairman,  Milledgeville,  Ga. 

Rev.  S.  A.  Wragg.  Columbus,  Ga. 

Rev.  O.  J.  Hart,  Christ  Church  Rectory,  M'acon,  Ga. 

Rev.  Cyril  E.  Bentley,  Publicity  Director,  St.  Philip’s  Tower,  Atlanta,  Ga. 
Has  done  some  advertising.  Publicity  appropriation  made. 

East  Carolina:  Department  of  Publicity: 

Rev.  Stephen  Gardner,  Chairman,  Washington,  N.  C. 

Rev.  Theodore  Partrick,  Jr.,  Publicity  Director,  Plymouth,  N.  C. 

Publicity  appropriation  made. 

Florida:  No  Publicity  Organization. 

Georgia :  Department  of  Publicity. 

Rt.  Rev.  F.  F.  Reese,  D.D.,  Chairman,  Savannah. 

Rev.  John  Moore  Walker,  Vice-Chairman .  Albany.  • 

Rev.  H.  Hobart  Barber.  1010  Milledge  Road,  Augusta. 

Rev.  William  Johnson,  Brunswick. 

Miss  Edith  D.  Johnston,  Publicity  Director,  217  E.  Charlton  St.,  Savannah. 
Mr.  Frank  G.  Bell,  Savannah  Morning  News,  Savannah. 

Mr.  Pleasant  A.  Stovall,  Savannah  Press,  Savannah. 

Publicity  appropriation  made.  Has  done  some  advertising.  _ _____ 

Kentucky:  Publicity  Committee: 

Rev.  John  H.  Brown,  Publicity  Director.  200  Kennedy  Court,  Louisville. 

Rev.  David  C.  Wright,  1443  St.  James  Court,  Louisville. 

Mr.  Wm.  E.  Pilcher,  192  Crescent  Avenue,  Louisville. 

Lexington :  Publicity  Committee  r 

Mr.  Henry  K.  Milward,  Chairman,  Short  and  Cheapside  Sts.,  Lexington,  Kv. 
Has  done  some  advertising. 

Louisiana :  Diocesan  Committee : 

Rev.  A.  R.  Berkeley,  Director,  Camp  and  Gaiennie  Sts.,  New  Orleans. 

Mississippi :  Department  of  Publicity : 

Rt.  Rev.  T.  D.  Bratton,  D.D.,  LL.D.,  Jackson. 

Rev.  Albert  Martin,  Chairman  and  Publicity  Director,  Yazoo  City. 

North  Carolina:  Publicity  Committee : 

Rev.  C.  A.  Ashby,  Publicity  Director,  Raleigh. 

South  Carolina:  Department  of  Publicity: 

Mrs.  Wm.  P.  Cornell,  Chairman  and  Publicity  Director,  1019  Sumter  St., 
Columbia. 

[85] 


Rev.  A.  S.  Thomas,  Box  719,  Charleston. 

Rev.  Walter  Mitchell,  D.D.,  Porter  Military  Academy,  Charleston. 

Rev.  Homer  W.  Starr,  Ph.D.,  107  Cannon  St.,  Charleston. 

Rev.  John  S.  Lightbourne,  Georgetown. 

Publicity  appropriation  made.  Has  done  some  advertising. 

Southern  Florida:  No  Publicity  Organization. 

Tennessee:  Department  of  the  Bishop  and  Council: 

Rev.  James  R.  Sharp,  Chairman  and  Publicity  Director,  Tullahoma. 

Rev.  Howard  Cady,  South  Pittsburg. 

Mr.  J.  B.  French,  Chattanooga. 

Mr.  Arthur  J.  Forbes,  Memphis. 

Mr.  Geo.  F.  Milton,  Chattanooga. 

Mr.  Dan.  M.  Chambliss,  Knoxville. 

Publicity  appropriation  made. 

Province  V. 

Chicago:  Sub-Committee  of  the  Ways  and  Means  Department: 

Rev.  E.  A.  Gerh'ard,  Vice-Chairman  of  Ways  and  Means  Department. 

Rev.  G.  C.  Stewart,  D.D.,  Chairman  Publicity  Committee. 

Rev.  E.  J.  Randall,  Publicity  Director,  180  N.  Wabash  Ave.,  Chicago,  Ill. 

Fond  du  Lac:  No  Publicity  Organization. 

Rev.  E.  W.  Todd,  Publicity  Director,  Oshkosh,  Wis. 

Indianapolis:  Under  Department  of  Religious  Education: 

Rev.  William  Burrows,  Box  257,  Bloomington. 

Mr.  Frederick  D.  Rose,  Muncie. 

Miss  Mary  M.  Williams,  121  Asher  St.,  Lafayette. 

Rev.  M.  M.  Day,  Muncie. 

Mr.  Frank  Elliott,  815  N.  College  Ave.,  Bloomington. 

Marquette :  Department  of  Publicity : 

Rev.  R.  F.  McDowell,  President  and  Publicity  Director,  Iron  Mountain,  Mich 
Rev.  H.  L.  Lawrence,  Vice-President,  Menominee,  Mich. 

Mr.  K.  S.  Baker,  Secretary  and  Treasurer,  Marquette,  Mich. 

Mr.  W.  W.  Chase,  Sault  Ste.  Marie,  Mich. 

Mr.  C.  J.  Shaddick,  Ishpeming,  Mich. 

Rev.  Wm.  C.  Seitz,  Negaunee,  Mich. 

Rev.  J.  E.  Crosbie,  Ironwood,  Mich. 

Michigan:  Department  of  Executive  Council: 

Rev.  W.  W.  Wilson,  Chairman,  Griswold  and  Larned  Sts..  Detroit. 

Mr.  I.  C.  Johnson,  Secretary  and  Publicity  Director,  2326  Woodward  Ave., 
Detroit. 

Mr.  M.  W.  Bingay. 

Mr.  G.  Ogden  Ellis. 

Mr.  W.  H.  Fortune. 

Mr.  Chas.  E.  Buck. 

Mr.  Harry  P.  Bull. 

Mr.  H.  E.  Van  de  Walker. 

Mr.  Chas.  O.  Ford. 

Publicity  appropriation  made.  Has  done  some  advertising. 

Milwaukee :  Publicity  Committee : 

Rev.  Frank  E.  Wilson,  Publicity  Director,  Eau  Claire,  Wis. 

Mr.  Henry  F.  Tyrrell,  Chairman,  Northwestern  Mutual  Life  Ins.  Co.,  Mil¬ 
waukee,  Wis. 

Northern  Indiana:  Department  of  Publicity: 

Rev.  E.  W.  Averill,  Publicity  Director,  617  W.  Berry  St.,  Fort  Wayne,  Ind. 
Rev.  L.  C.  Rogers,  Mishawaka,  Ind. 

Mr.  Henry  P.  Conkey,  Hammond,  Ind. 

Ohio :  Department  of  the  Bishops  and  Council : 

Rev.  George  Baileyt  D.D.,  Chairman,  Cleveland. 

Rev.  Robt.  S.  Chalmers,  St.  Mark’s  Church,  Toledo. 

Very  Rev.  F.  S.  White,  D.D.,  Trinity  Cathedral,  Cleveland. 

Mr.  Geo.  C.  Benham,  Cleveland. 

Mr.  W.  R.  Woodford,  Cleveland. 

Publicity  appropriation  made.  Has  done  some  advertising. 

Quincy:  No  Publicity  Organization. 

Rev.  F.  C.  St.  Clair,  Publicity  Director,  1013  Millman  St.,  Peoria,  Ill. 

Southern  Ohio :  Department  of  Publicity : 

Rev.  E.  Ainger  Powell,  Chairman,  Portsmouth. 

Ven.  Joseph  H.  Dodshon,  Zanesville. 

Rev.  John  Williamson,  Lancaster. 

Rev.  J.  D.  Herron.  D.D.,  Cambridge. 

Rev.  Canon  Reade.,  Cincinnati. 

[86] 


Rev.  H.  S.  Abelwhite,  Piqua. 

Rev.  H.  Cowley-Carroll,  Hamilton. 

Miss  May  Warren,  Piqua. 

Publicity  appropriation  made.  Has  done  some  advertising. 

Springfield:  No  Public  Organization. 

Rev.  Jerry  Wallacej  Publicity  Director,  Springfield,  Ill. 

Publicity  appropriation  made.  Has  done  some  advertising. 

Western  Michigan:  Department  of  Publicity: 

Rev.  Harold  Holt,  Chairman,  Niles. 

Mr.  Benjamin  H.  Jefferson,  Niles. 

Mr.  H.  C.  Brooks,  Marshall. 

Rev.  W.  F.  Tunks,  Muskegon. 

Province  VI. 

Colorado:  Department  of  the  Bishops  and  Council: 

Rt.  Rev.  Fred  Ingley,  D.D.,  Publicity  Director,  323  McClintock  Bldg.,  Denver. 
Rev.  C.  Herbert  Shutt,  Chairman,  312  E.  Oak  St.,  Ft.  Collins. 

Mr.  Fred  W.  Feldwisch,  1070  Downing  St.,  Denver. 

Mrs.  Arthur  L.  Carnahan,  3979  Race  St.,  Denver. 

Publicity  appropriation  made. 

Duluth :  Department  of  the  Bishop  and  Council : 

Rev.  J.  M.  Nelson,  Chairman,  St.  Cloud,  Minn. 

Rev.  Jas.  Mills,  Duluth,  Minn. 

Mr.  C.  I.  McNair,  Sr.,  Duluth,  Minn. 

Iowa :  Publicity  Committee : 

Rev.  W.  C.  Hengen,  Publicity  Director,  222  E.  5th  St.,  Ottumwa. 

Rev.  Arthur  M.  Lewis,  Oskaloosa. 

Rev.  John  Dysart,  Dubuque. 

Has  done  some  'advertising. 

Minnesota:  Department  of  Publicity: 

Rev.  Elmer  N.  Schmuck,  Chairman,  2517  W.  42nd  St.,  Minneapolis. 

Rev.  Hanford  L.  Russell,  3041  Park  Ave.,  Minneapolis. 

Mr.  J.  C.  Wade,  4832  Colfax  Ave.,  Minneapolis. 

Mr.  R.  B.  Ballard,  Palace  Bldg.,  Minneapolis. 

Publicity  appropriation  made. 

Montana:  No  Publicity  Organization. 

Mr.  L.  M.  Thayer,  Publicity  Director,  1750  Rodney  St.,  Helena. 

Nebraska :  Publicity  Committee : 

Rev.  Chas.  E.  Brown,  Publicity  Director,  2312  J  St.,  Omaha. 

Has  done  some  advertising. 

North  Dakota:  Department  of  Publicity: 

Rev.  D.  J.  Gallagher,  Publicity  Director,  Minot. 

Rt.  Rev.  J.  P.  Tyler,  D.D.,  Fargo. 

Mrs.  Mary  Cole  Tyler,  Cole. 

Miss  Charlotte  Brown,  Valley  City. 

Rev.  C.  L.  Baxter,  Valley  City. 

Rev.  Chas.  P.  Drew,  Jamestown. 

Rev.  D.  Pierce  Jones,  Park  River. 

Rev.  N.  E.  Ellsworth,  Williston. 

Publicity  appropriation  made.  Has  done  some  advertising. 

South  Dakota :  Publicity  Committee : 

Mr.  W.  D.  Swain,  Chairman,  Aberdeen. 

Mr.  Jerry  Oarleton,  Sioux  Falls. 

Mr.  Ruell  E.  Dana,  Armour. 

Miss  Mary  Peabody,  Sioux  Falls. 

Publicity  appropriation  made. 

West  Nebraska:  No  Publicity  Organization. 

Wyoming:  No  Publicity  Organization. 

Province  VII. 

Arkansas:  No  Publicity  Organization. 

Rev.  Clarence  Parker,  Publicity  Representative,  Fayetteville. 

Dallas:  Committee  of  Campaign  Executive  Committee: 

Mr.  J.  H.  Shelton,  Chairman,  609  Deere  Bldg.,  Dallas,  Tex. 

Kansas:  Department  of  Bishop’s  Council: 

Mr.  Chas.  L.  Haynes,  Chairman,  Emporia. 

Rev.  Alexander  Hawk,  Secretary,  Emporia. 

Mrs.  John  McEwen  Ames,  Arkansas  City. 

[87] 


Missouri:  No  Publicity  Organization. 

Miss  Hattie  B.  Gooding,  Publicity  Representative,  1210  Locust  Ave.,  St.  Louis 
Has  done  some  advertising. 

New  Mexico:  No  Publicity  Organization. 

North  Texas:  Publicity  Committee: 

Rev.  Frank  H.  Stedman,  Publicity  Director,  Stamford. 

Oklahoma:  Publicity  Committee: 

Rt.  Rev.  Theodore  P.  Thurston,  D.D.,  President,  724  W.  16th  St.,  Okla 
hom'a  City. 

Yen.  John  A.  Chapin,  Chairman  and  Publicity  Director,  127  W.  7th  St.. 
Oklahoma  City. 

Mr.  Bruce  McClelland,  429  Liberty  Nat’l  Bank  Bldg.,  Oklahoma  City. 

Salina:  No  Publicity  Organization. 

Texas :  Department  of  Publicity : 

Mr.  E.  L.  Neville,  Chairman  and  Publicity  Director,  P.  O.  Box  334,  Houston 
Rev.  William  Wesley  D'aup,  Marlin. 

Mr,  R.  F.  Crow,  South  Texas,  Cotton  Oil  Co.,  Houston. 

Mr.  K.  E.  Womack,  Sanders  Co.,  Houston. 

Publicity  appropriation  made.  Has  done  some  advertising. 

West  Texas :  Publicity  Committee : 

Yen.  B.  S.  McKenzie,  Chairman  and  Publicity  Director,  841  Erie  Ave.,  San 
Antonio. 

Rev.  Claude  R.  Parkerson,  Secretary,  1332  Willow  St.,  San  Antonio. 

Mrs.  George  Kirwan,  c/o  St.  Mary’s  Hall,  San  Antonio. 

Has  done  some  advertising. 

West  Missouri:  No  Publicity  Organization. 

Province  VIII. 

Arizona:  No  Publicity  Organization. 

Rev.  Henry  C.  Smith,  Publicity  Representative,  Nogales. 

California :  Department  of  Publicity : 

Rt.  Rev.  William  F.  Nichols,  D.D.,  Chairman,  1215  Sacramento  St.,  San 
Francisco. 

Rev.  B.  D.  Weigle,  Secretary,  1215  Sacramento  St.,  San  Francisco, 

Mr.  A.  J.  Dibblee,  First  Vice-Chairman,  Mills  Bldg.,  San  Francisco. 

Mr.  Victor  J.  Robertson,  Second  Vice-Chairman,  330  Sansome  St.,  San  Fran 
cisco. 

Rev.  H.  E.  Montgomery,  Menlo  Park. 

Mrs.  H.  M.  Sherman,  2109  California  St.,  San  Francisco. 

Rev.  J.  W.  Gresham,  D.D.,  1219  Sacramento  St.,  San  Francisco. 

Mr.  Allan  I.  Kittle,  Nevada  Bank  Bldg.,  San  Francisco. 

Mr.  Theo.  Dredge,  Monadnock  Bldg.,  San  Francisco. 

Mr.  F.  R.  Neville,  1511  Webster  St.,  Alameda. 

Mr.  Frederic  H.  Avery,  330  Sansome  St.,  San  Francisco. 

Mr.  Alfred  Auze,  56  Steuart  St.,  San  Francisco. 

Eastern  Oregon:  Voluntary  Committee: 

Rev.  Alfred  Lockwood,  Pendleton. 

Rev.  Joseph  W.  Gunn,  La  Grande. 

Idaho:  Department  of  Publicity : 

Rev.  Charles  G.  Baird,  Chairman  and  Publicity  Director,  Twin  Falls. 

Rev.  H.  H.  Mitchell,  Moscow. 

Rev.  C.  H.  L.  Chandler,  Pocatello. 

Mr.  S.  H.  Moss,  Nampa. 

Mr.  R.  D.  Bothwell,  Weiser. 

Mr.  T.  A.  Purton,  Boise. 

Mr.  E.  F.  Fitzhugh,  Boise. 

Publicity  appropriation  made.  Has  done  some  advertising. 

Los  Angeles :  Publicity  Committee : 

Rev.  E.  S.  Lane,  Chairman,  149  No.  Sichel  St.,  Los  Angeles,  Calif. 

Mr.  Chapin  Hall,  Los  Angeles  Times  Bldg.,  Los  Angeles,  Calif. 

Has  done  some  advertising. 

Nevada:  No  Publicity  Organization. 

Olympia :  Department  of  Diocesan  Council : 

Very  Rev.  S.  T.  James,  Chairman  'and  Publicity  Director,  601  St.  Helens 

A  tv  a  TspAm  n  WTflcVi 

Mr.  Milnor  Roberts,  4505"  15th  Ave.,  N.  E.,  Seattle,  Wash. 

Publicity  appropriation  made. 

[88] 


Oregon:  Publicity  Committee: 

Mr.  John  W.  Lethaby,  Publicity  Director,  10  Ainsworth  Bldg.,  Portland. 

Mr.  D.  M.  Botsford,  Chairman. 

Mr.  McDonald  Potts. 

Mr.  H.  W.  Morgan. 

Rev.  E.  H.  Clark. 

Mr.  Harry  Thomas. 

Rev.  John  D.  Rice. 

Mr.  Joseph  McQueen. 

Mr.  A.  E.  Wellington. 

Editors  of  the  “Oregonian”  and  “Telegram.” 

Sacramento :  Department  of  Publicity : 

Rev.  Herbert  V.  Harris.  Chairman  and  Publicity  Director,  Grass  Valley,  Cal. 
Rev.  J.  T.  MacGovern,  Vallejo,  Cal. 

Mr.  W.  B.  Hotchkiss,  Applegate,  Cal. 

Mr.  Jack  Foale,  Ochsner  Bldg.,  Sacramento,  Cal. 

Publicity  appropriation  made. 

Spokane:  Department  of  the  Bishop  and  Council: 

Rev.  L.  H.  Miller  Vice-Chairman  and  Publicity  Director,  1008  West  First 
Ave.,  Spokane,  Wash. 

Publicity  appropriation  made.  Has  done  some  advertising. 

San  Joaquin:  Department  of  Publicity: 

Rt.  Rev.  L.  C.  Sanford,  D.D.,  President,  733  Peralta  Way,  Fresno,  Cal. 

Rev.  F.  D.  Graves,  Secretary,  Reedley,  Gal. 

Rev.  G.  B.  E.  MacDonald,  Fresno,  Cal. 

Rev.  G.  D.  B.  Stewart,  Lodi,  Cal. 

Rev.  W.  S.  Brewster,  Modesto,  Cal. 

Rev.  L.  A.  Wood,  Porterville,  Cal. 

Mr.  F.  A.  Eckstrom. 

Mr.  W.  G.  Uridge. 

Mr.  H.  Arrowsmith. 

Mr.  B.  L.  Barney. 

Mr.  S.  W.  R.  Langdon. 

Publicity  appropriation  made. 

Utah:  Publicity  Committee: 

Rt.  Rev.  A.  W.  Moulton,  D.D.,  Salt  Lake  City. 

Rev.  Allen  Jacobs,  Publicity  Director,  Logan. 


[89] 


NEWS  BUREAUS 


Directors  of  Diocesan  News  Bureaus 

and 

Correspondents  of  National  News  Bureau 


Province  1. 

Connecticut:  No  News  Bureau. 

Maine:  No  News  Bureau. 

Massachusetts:  No  News  Bureau. 

New  Hampshire:  No  News  Bureau. 

Rhode  Island:  Director,  Mr.  L.  D.  Learned,  66  Benefit  St.,  Providence. 
Vermont:  No  News  Bureau. 

Western  Massachusetts:  Director,  Rev.  John  H.  Rosebaugh,  46  Oxford  St. 
Springfield. 

Province  II. 

Albany:  No  News  Bureau. 

Central  New  York:  Director,  Mr.  F.  C.  Smith,  67  Martin  Building,  Utica. 

Correspondent,  Mr.  F.  C.  Smith,  67  Martin  Building,  Utiea. 

Long  Island:  No  News  Bureau. 

Newark:  No  News  Bureau. 

New  Jersey:  No  News  Bureau. 

New  York:  No  News  Bureau. 

Western  N.  Y. :  Director,  Rev.  Benjamin  Sanderson,  N.  Tonawanda. 
Correspondent,  Rev.  Benjamin  Sanderson,  N.  Tonawanda. 

Province  III. 

Bethlehem:  Director,  Rev.  E.  Ezra  Neikirk,  Pittston,  Pa. 

Correspondent,  Rev.  E.  Ezra  Neikirk,  Pittston,  Pa. 

Delaware:  No  News  Bureau. 

Easton:  No  News  Bureau. 

Erie:  No  News  Bureau. 

Harrisburg:  Director,  Rev.  A.  A.  Hughes,  Manheim,  Pa. 

Maryland:  Director,  Ven.  E.  T.  Helfenstein,  D.D.,  409  N.  Charles  St., 
Baltimore. 

Pennsylvania:  Director,  Mr.  Samuel  H.  Warnock,  202  S.  9th  St.,  Phila. 

Correspondent,  Mr.  Samuel  H.  Warnock,  202  S.  9th  St.,  Phila. 
Pittsburgh:  Correspondent,  Mr.  George  B.  Demms,  317  Jenkins  Bldg., 
Pittsburgh,  Pa. 

Southern  Virginia:  Correspondent,  Rev.  M.  B.  Marshall,  1004  Graydon  Ave., 
Norfolk,  Va. 

Southwestern  Va.:  Director,  Mr.  Thomas  A.  Scott,  Box  1068,  Roanoke,  Va. 
Virginia:  No  News  Bureau. 


[90] 


Washington:  Press  Representative,  Mr.  Gorman  M.  Hendricks,  226  Indiana 
Ave.,  N.  W.,  Washington. 

Correspondent,  Commander  C.  T.  Jewell,  226  Indiana  Ave.,  N.  W., 
Washington. 

West  Virginia:  No  News  Bureau. 

Province  IV. 

Alabama:  No  News  Bureau. 

Asheville:  Director,  Rev.  S.  B.  Stroup,  Hickory,  N.  C. 

Atlanta:  Director,  Rev.  Cyril  E.  Bentley,  St.  Philip’s  Tower,  Atlanta,  Ga. 

Correspondent,  Rev.  Cyril  E.  Bentley,  St.  Philip’s  Tower,  Atlanta,  Ga. 
East  Carolina:  Director,  Rev.  Theodore  Partrick.  Jr.,  Plymouth,  N.  C. 

Correspondent,  Rev.  Theodore  Partrick,  Jr.,  Plymouth,  N.  C. 
Florida:  No  News  Bureau. 

Georgia:  Director,  Miss  Edith  D.  Johnston,  217  E.  Charlton  St.,  Savannah. 

Correspondent,  Miss  Edith  D.  Johnston,  217  E.  Charlton  St.,  Savannah. 
Kentucky:  No  News  Bureau. 

Lexington:  No  News  Bureau. 

Louisiana:  No  News  Bureau. 

Mississippi:  Director,  Rev.  Albert  Martin,  Yazoo  City. 

North  Carolina:  Correspondent,  Rev.  E.  A.  Penick,  Jr.,  St.  Peter’s  Parish 
House,  W.  7th  St.,  Charlotte. 

South  Carolina:  Director,  Mrs.  W.  P.  Cornell,  Columbia. 

Correspondent,  Mrs.  W.  P.  Cornell,  Columbia. 

Southern  Florida:  No  News  Bureau. 

Tennessee:  Director,  Mr.  Arthur  J.  Forbes,  Box  1043,  Memphis. 
Correspondent,  Mr.  Arthur  J.  Forbes,  Box  1043,  Memphis. 

Province  V. 

Chicago:  Director,  Rev.  E.  J.  Randall,  180  N.  Wabash  Ave.,  Chicago. 
Fond  du  Lac:  No  News  Bureau. 

Indianapolis:  No  News  Bureau. 

Marquette:  No  News  Bureau. 

Michigan:  Director,  Mr.  I.  C.  Johnson,  2326  Woodward  Ave.,  Detroit. 
Milwaukee:  Correspondent,  Rev.  Frank  E.  Wilson,  Eau  Claire,  Wis. 
Northern  Indiana:  No  News  Bureau. 

Ohio:  No  News  Bureau. 

Quincy:  Correspondent,  Rev.  F.  C.  St.  Clair,  1013  Millman  St.,  Peoria,  Ill. 
Southern  Ohio :  Directors,  Rev.  B.  H.  Reinheimer,  206  New  1st  Nat.  Bank 
Bldg.,  Columbus;  Ven.  J.  H.  Dodshon,  Zanesville. 

Springfield:  No  News  Bureau. 

Western  Michigan:  No  News  Bureau. 

Province  VI. 

Colorado:  No  News  Bureau. 

Duluth:  Correspondents,  Mr.  S.  Valentine  Saxby,  Hibbing,  Minn.;  Mr. 

George  A.  Sill,  Duluth,  Minn.;  Rev.  S.  J.  Hedlund,  Moorhead, 
Minn.;  Dr.  J.  H.  Beaty,  St.  Cloud,  Minn. 

[91] 


Iowa:  No  News  Bureau. 

Minnesota:  Director,  M.r.  Walter  B.  Keiter,  131  E.  14th  St.,  Minneapolis. 

Correspondent,  Mr.  Walter  B.  Keiter,  131  E.  14th  St.,  Minneapolis. 
Montana:  Correspondent.  Mr.  Louis  M.  Thayer,  17  S.  Rodney  St.,  Helena. 
Nebraska:  Director,  Rev.  C.  Edwin  Brown,  2312  J  St.,  Omaha. 

North  Dakota:  No  News  Bureau. 

South  Dakota:  Director,  Rev.  J.  M.  Miller,  Sioux  Falls,  S.  D. 

Correspondent,  Rev.  J.  M.  Miller,  Sioux  Falls,  S.  D. 

Western  Nebraska:  No  News  Bureau. 

Wyoming:  No  News  Bureau. 

1  !  •  t; 

ti 

Province  VII. 

Arkansas:  Director,  Rev.  Clarence  Parke,  Fayetteville. 

Dallas:  No  News  Bureau. 

Kansas:  No  News  Bureau. 

Missouri:  Correspondents,  Miss  Hattie  B.  Gooding,  1210  Locust  St.,  St. 

Louis;  Rt.  Rev.  Frederick  F.  Johnson,  D.D.,  1210  Locust  St., 
St.  Louis. 

New  Mexico:  No  News  Bureau. 

North  Texas:  No  News  Bureau. 

Oklahoma:  No  News  Bureau. 

Salina:  No  News  Bureau. 

Texas:  No  News  Bureau. 

West  Missouri:  No  News  Bureau. 

West  Texas:  Director,  Rev.  Claude  R.  Parkerson,  1332  Willow  St.,  San 
Antonio. 

Province  VIII. 

Arizona:  Director,  Rev.  Henry  Clark  Smith,  Box  752,  Nogales. 

Correspondent,  Rev.  Henry  Clark  Smith,  Box  752,  Nogales. 
California:  Director,  Rev.  B.  D.  Weigle,  1215  Sacramento  St.,  San  Fran¬ 
cisco. 

Eastern  Oregon:  Correspondent,  Rev.  Upton  H.  Gibbs,  Estq,cada. 

Idaho:  Director,  Rev.  Charles  Glenn  Baird,  Twin  Falls. 

Correspondent,  Rev.  Charles  Glenn  Baird,  Twin  Falls. 

Los  Angeles:  No  News  Bureau. 

Nevada:  No  News  Bureau. 

Olympia:  Director,  Very  Rev.  S.  T.  James,  601  St.  Helen’s  Ave.,  Tacoma, 
Washington. 

Oregon:  Director,  Mr.  John  W.  Lethaby,  10  Ainsworth  Building,  Portland. 
Sacramento:  Director,  Mr.  W.  B.  Hotchkiss,  Applegate,  California. 

San  Joaquin:  Director,  Rev.  F.  D.  Graves,  Reedley,  Cal. 

Spokane:  Director,  Rev.  L.  H.  Miller,  1108  W.  First  Ave.,  Spokane. 

Correspondent,  Rev.  L.  H.  Miller,  1108  W.  First  Ave.,  Spokane. 

Utah:  Correspondent,  Rev.  Allan  Jacobs,  Logan. 


[92] 


PAROCHIAL  DATA 


Province  1. 

Total 
number  of 
parishes  and 
missions 
reporting 

Number 
having  a 
publicity 
organization 

Number 
sending 
news  to 
newspapers 

Number 
advertising  in 
newspapers 

Connecticut 

82 

25 

75 

35 

Maine 

33 

10 

32 

14 

Massachusetts 

89 

33 

82 

52 

New  Hampshire 

21 

7 

16 

7 

Rhode  Island 

37 

8 

31 

18 

Vermont 

22 

5 

21 

11 

Western  Massachusetts  30 

6 

27 

15 

Province  II. 

Albany- 

46 

4 

40 

17 

Central  New  York 

61 

17 

53 

31 

Long  Island 

61 

22 

51 

32 

Newark 

64 

23 

61 

39 

New  Jersey 

52 

9 

44 

33 

New  York 

106 

22 

89 

68 

Western  New  York 

54 

20 

49 

23 

Province  III. 

Bethlehem 

42 

23 

37 

27 

Delaware 

11 

3 

10 

6 

Easton 

9 

4 

9 

3 

Erie 

14 

2 

14 

10 

Harrisburg 

30 

11 

26 

17 

Maryland 

55 

19 

42 

30 

Pennsylvania 

95 

31 

63 

52 

Pittsburgh 

27 

9 

25 

12 

Southern  Virginia 

30 

8 

27 

11 

Southwestern  Virginia  16 

3 

12 

9 

Virginia 

35 

12 

30 

19 

Washington 

38 

12 

30 

24 

West  Virginia 

19 

8 

17 

12 

Province  IV. 

Alabama 

19 

6 

17 

6 

Asheville 

14 

4 

12 

5 

Atlanta 

11 

4 

11 

5 

[93] 


Number 
publishing  a 
parish  paper 

26 

8 

48 

1 

22 

2 

8 


9 

14 

33 

36 

14 

50 

14 


2 

1 

3 

3 

15 

52 

17 

4 
1 
7 

13 

6 


1 

4 

1 


East  Carolina 

Total 
number  of 
parishes  and 
missions 
reporting 

18 

Number 
having  a 
publicity 
organization 

6 

Number 
sending 
news  to 
newspapers 

16 

Number 
advertising  in 
newspapers 

10 

Number 
publishing  a 
parish  paper 

Florida 

13 

6 

i  9 

3 

1 

Georgia 

12 

10 

10 

9 

3 

Kentucky 

15 

5 

11 

6 

4 

Lexington 

9 

5 

8 

6 

1 

Louisiana 

18 

3 

13 

13 

3 

Mississippi 

21 

3 

18 

5 

•  • 

North  Carolina 

29 

14 

28 

14 

5 

South  Carolina 

29 

13 

23 

12 

1 

Southern  Florida 

21 

4 

17 

10 

2 

Tennessee 

15 

7 

14 

8 

7 

Province  V. 

Chicago 

53 

26 

52 

28 

37 

Fond  du  Lac 

19 

2 

16 

10 

4 

Indianapolis 

14 

6 

13 

9 

5 

Marquette 

16 

1 

10 

6 

2 

Michigan 

32 

9 

29 

21 

13 

Milwaukee 

30 

8 

25 

18 

9 

Northern  Indiana 

14 

5 

13 

8 

7 

Ohio 

49 

22 

46 

36 

25 

Quincy 

10 

3 

8 

4 

4 

Southern  Ohio 

39 

6 

32 

21 

15 

Springfield 

17 

4 

16 

10 

3 

Western  Michigan 

14 

4 

14 

8 

5 

Province  VI. 

Colorado 

20 

6 

17 

13 

7 

Duluth 

12 

5 

8 

7 

3 

Iowa 

28 

10 

27 

17 

5 

Minnesota 

17 

3 

15 

6 

•  • 

Montana 

18 

6 

12 

10 

3 

Nebraska 

21 

8 

17 

11 

6 

North  Dakota 

4 

3 

4 

4 

1 

South  Dakota 

24 

9 

19 

16 

2 

Western  Nebraska 

4 

2 

3 

2 

1 

Wyoming 

10 

•  • 

9 

8 

•  • 

Province  VII. 

Arkansas 

12 

4 

12 

10 

5 

Dallas 

13 

8 

12 

6 

4 

Kansas 

19 

5 

16 

14 

1 

Missouri 

27 

9 

25 

20 

3 

New  Mexico 

7 

2 

4 

3 

•  • 

[94] 


North  Texas 

Total 
number  of 
parishes  and 
missions 
reporting 

4 

Number 
haring  a 
publicity 
organization 

1 

Number 
sending 
news  to 
newspapers 

2 

Number 
advertising  in 
newspapers 

Number 
publishing  a 
parish  paper 

Oklahoma 

25 

12 

20 

14 

5 

Salma 

3 

•  • 

2 

1 

1 

Texas 

18 

11 

16 

10 

5 

West  Missouri 

10 

5 

7 

8 

3 

West  Texas 

18 

5 

17 

12 

2 

Province  Vlll. 

Arizona 

8 

3 

8 

5 

•  • 

California 

33 

10 

30 

23 

10 

Eastern  Oregon 

2 

1 

2 

•  • 

•  • 

Idaho 

12 

6 

9 

5 

1 

Los  Angeles 

36 

11 

31 

26 

11 

Nevada 

3 

•  • 

3 

3 

•  • 

Olympia 

13 

6 

11 

8 

4 

Oregon 

9 

3 

8 

7 

2 

Sacramento 

12 

2 

11 

7 

2 

San  Joaquin 

5 

. . 

4 

1 

•  • 

Spokane 

14 

4 

14 

4 

2 

Utah 

6 

1 

3 

4 

•  • 

TOTALS 

2197 

704 

1892 

1198 

667 

THE  CHURCH  AT  WORK 

Diocesan  Distributors  and  Status  of  Distribution 


Parishes  Parishes 
&  Missions  &  Missions 


Diocesan 

Receiving 

Not  Receiv¬ 

Distributor 

Ch.  at  Wk. 

ing  Ch.  atWk 

Province  1. 

Connecticut 

Rev.  L.  B.  Howell, 

St.  Paul’s  Rectory,  Norwalk,  Conn. 

97 

7 

Maine 

Very  Rev.  E.  R.  Laine,  Jr., 

153  State  St.,  Portland,  Me. 

47 

14 

Massachusetts 

Miss  Ethel  Roberts, 

1  Joy  St.,  Boston,  Mass. 

113 

79 

New  Hampshire 

Rev.  A.  M.  Dunstan, 

Concord,  N.  H. 

46 

18 

Rhode  Island 

Mr.  L.  D.  Learned, 

66  Benefit  St.,  Providence,  R.  I. 

68 

5 

Vermont 

Rev.  A.  A.  Bessey, 

Milton,  Vt. 

57 

11 

Western  Mass. 

Veil.  Marshall  E.  Mott,  59 

25  Harrison  Ave.,  Springfield,  Mass. 

2 

Province  11. 

Albany 

Ven.  R.  H.  Brooks, 

Box  18,  Capitol,  Albany,  N.  Y. 

81 

96 

Central  New  York 

Rev.  F.  C.  Smith, 

67  Martin  Bldg.,  Utica,  N.  Y. 

135 

23 

Long  Island 

Diocesan  Council, 

170  Remsen  St.,  Brooklyn,  N.  Y. 

150 

2 

Newark 

Rev.  Gabriel  Farrell,  Jr., 

21  Washington  St.,  Newark,  N.  J. 

132 

6 

New  Jersey 

Ven.  R.  Bowden  Shepherd, 

307  Hamilton  Ave.,  Trenton,  N.  J. 

169 

6 

New  York 

Mr.  Frank  H.  Merrill, 

Old  Synod  House,  Amsterdam  Ave. 
at  111th  St.,  New  York  City. 

97 

162 

Western  New  York 

Mr.  A.  F.  Freeman, 

237  North  Street,  Buffalo,  N.  Y. 

130 

37 

Province  111.  . 

Bethlehem 

Mr.  Ashton  E.  Smith, 

212  Wilbur  Trust  Bldg., 

Bethlehem,  Pa. 

96 

3 

Delaware 

Rt.  Rev.  Philip  Cook,  D.D.,  35 

Bishopstead,  Wilmington,  Delaware. 

7 

Easton 

Rev.  Wm.  C.  Marshall, 

Centreville,  Md. 

62 

3 

Erie 

Mr.  Charles  Zinram, 

Erie  City  Iron  Works,  Erie,  Pa. 

23 

41 

Harrisburg 

Rev.  M.  DeP.  Maynard, 

Bellefonte,  Pa. 

[  96  ] 

94 

7 

Diocesan 

Distributor 


Parishes  Parishes 
&  Missions  &  Missions 
Receiving  Not  Receir- 
Ch.  atWk.  ingCh.  atWk. 


Maryland 

Ven.  E.  T.  Helfenstein,  D.D., 

409  N.  Charles  St.,  Baltimore,  Md. 

95 

61 

Pennsylvania 

Mr.  Reynolds  D.  Brown, 

Church  House,  202  S.  19th  St., 
Philadelphia,  Pa. 

93 

109 

Pittsburgh 

Rev.  Homer  A.  Flint,  Ph.D., 

317  Jenkins  Bldg.,  Pittsburgh,  Pa. 

64 

15 

Southern  Virginia 

Rev.  H.  H.  Covington,  D.D., 

St.  Paul’s  Parish  House,  Norfolk,  Ya. 

162 

S.  W.  Virginia 

Mr.  Thomas  A.  Scott, 

Box  1068,  Roanoke,  Va. 

97 

1 

Virginia 

Rev.  G.  M.  Brydon, 

400  Old  Dominion  Trust  Bldg., 
Richmond,  Va. 

96 

121 

Washington 

Rev.  D.  Wellington  Curran, 

Church  Offices,  Trinity  Church, 

3rd  and  C  Sts.,  N.  W„ 
Washington,  D.  C. 

108 

3 

West  Virginia 

Rev.  S.  Roger  Tyler, 

1115  Fifth  Ave.,  Huntington,  W.  Va. 

89 

17 

Province  IV. 

Alabama 

Rev.  E.  C.  Seaman, 

Box  413,  Gadsden,  Ala. 

91 

Asheville 

Rev.  S.  B.  Stroup, 

Hickory,  N.  C. 

84 

1 

Atlanta 

Rev.  Cyril  E.  Bentley, 

St.  Philip’s  Tower,  Atlanta,  Ga. 

48 

8 

E.  Carolina 

Florida 

Rev.  Walter  R.  Noe, 

507  Southern  Bldg., 

Wilmington,  N.  C. 

Rev.  Charles  W.  Frazer, 

2112  Laura  St.,  Jacksonville,  Fla. 

81 

Georgia 

Miss  Edith  D.  Johnston, 

217  E.  Charlton  St.,  Savannah,  Ga. 

62 

7 

Kentucky 

Rev.  John  S.  Douglas, 

119  W.  Kentucky  St.,  Louisville,  Ky. 

45 

Lexington 

Mr.  John  Marston,  Jr., 

Executive  Secretary, 

Cathedral  Parish  House, 

Lexington,  Ky. 

35 

Louisiana 

Rev.  A.  R.  Berkeley, 

St.  Paul’s  Parish  House, 

Camp  and  Gaiennie  Sts., 

New  Orleans,  La. 

90 

Mississippi 

Rt.  Rev.  T.  D.  Bratton,  D.D., 

Battle  Hill,  Jackson,  Miss. 

101 

North  Carolina 

Rt.  Rev.  J.  B.  Cheshire,  D.D., 
Ravenscroft,  Raleigh,  N.  C. 

102 

12 

South  Carolina 

Mrs.  Wm.  P.  Cornell, 

1019  Sumter  St.,  Columbia,  S.  C. 

124 

2 

S.  Florida 

Rev.  C.  R  Palmer, 

121  N.  E.  36th  St.,  Buena  Vista, 
Miami,  Fla. 

30 

61 

Tennessee 

Rev.  James  R.  Sharp, 

85 

5 

Box  355,  Tullahoma,  Tenn. 

[97] 


Diocesan 

Distributor 


Parishes  Parishes 
&  Missions  &  Missions 
Receiving  Not  Receif- 
Ch.  at  Wk.  ing  Ch.atWk. 

Province  V. 


Chicago 

Rev.  E.  J.  Randall, 

180  N.  Wabash  Ave.,  Chicago,  Ill. 

112 

1 

Fond  du  Lac 

Rev.  E.  W.  Todd, 

Oshkosh,  Wis. 

26 

26 

Indianapolis 

Rev.  William  Burrows, 

111  S.  Grant  St.,  Bloomington,  Ind. 

37 

♦ 

Marquette 

Rev.  B.  G.  Burt, 

213  E.  Ridge  St.,  Marquette,  Mich. 

21 

25 

Michigan 

M.r.  Charles  0.  Ford, 

2326  Woodward  Ave.,  Detroit,  Mich. 

100 

21 

Milwaukee 

Nation-Wide  Campaign, 
c/o  Morehouse  Publishing  Co., 

1801  Fond  du  Lac  Ave., 
Milwaukee,  Wis. 

52 

59 

Northern  Indiana 

Mr.  Henry  P.  Conkey, 

Hammond,  Ind. 

21 

17 

Ohio 

Rev.  G.  F.  Patterson, 

2241  Prospect  Ave.,  Cleveland,  Ohio. 

127 

Quincy 

Very  Rev.  George  Long, 

Quincy,  Ill. 

5 

Southern  Ohio 

Administrative  Office, 

Diocese  of  Southern  Ohio, 

206  First  Natl.  Bank  Bldg., 
Columbus,  Ohio. 

84 

Springfield 

Mr.  Walter  N.  Nelson, 

604  E.  White  St.,  Champaign,  Ill. 

55 

Western  Mich. 

Rev.  Harold  Holt, 

Niles,  Mich. 

20 

30 

Province  VI. 

Colorado 

Miss  Letitia  E.  Lamb, 

323  McClintock  Bldg.,  Denver,  Colo. 

89 

Duluth 

Very  Rev.  E.  W.  Couper, 

Trinity  Cathedral,  20th  Ave.  and 

E.  Superior  St.,  Duluth,  Minn. 

57 

37 

Iowa 

Rev.  Arthur  Machem  Lewis, 

312  First  Ave.,  E.,  Oskaloosa,  la. 

42 

34 

Minnesota 

Mr.  Walter  B.  Keiter, 

131  E.  14th  St.,  Minneapolis,  Minn. 

126 

Montana 

Rev.  Allen  C.  Prescott, 

St.  Peter’s  Parish  House, 

Helena,  Mont. 

93 

Nebraska 

Rev.  B.  E.  Diggs, 

c/o  Room  203,  Kennedy  Bldg., 
Omaha,  Neb. 

53 

North  Dakota 

Rev.  D.  J.  Gallagher, 

107  4th  Ave.,  S.  E.,  Minot,  N.  D. 

82 

South  Dakota 

Rev.  F.  B.  Bartlett, 

24  Sixth  Ave.,  S.  E.,  Aberdeen,  S.  D. 

51 

Western  Nebraska 

Wyoming 

Col.  Harry  R.  Drummond, 

Kearney  Military  Academy, 

Kearney,  Neb. 

Rev.  C.  E.  Bennett, 

Cheyenne,  Wyoming. 

[98] 

55 

22 

Parishes 

Parishes 

&  Missions 

&  Missions 

Diocesan  Receiving 

Not  Receiv¬ 

Distributor  Ch. 

at  Wk. 

ing  Ch.  atWk, 

Province  VII. 

Arkansas 

Rev.  C.  F.  Collins, 

Hot  Springs,  Ark. 

24 

35 

Dallas 

Diocesan  Office, 

609  Deere  Bldg.,  Dallas,  Tex. 

40 

2 

Kansas 

Mr.  Sheffield  Ingalls, 

Atchison,  Kan. 

60 

63 

Missouri 

New  Mexico 

Mis3  Jessie  B.  Kelley, 

1210  Locust  St.,  St.  Louis,  Mo. 

Mr.  John  Gotshall,  Editor, 

The  Southwest  Churchman, 

1213  E.  Central  Ave., 

Albuquerque,  New  Mexico. 

65 

3 

North  Texas 

Mrs.  R.  C.  Ledford, 

P.  0.  Box  23,  Sweetwater,  Tex. 

21 

Oklahoma 

Ven.  John  A.  Chapin, 

127  W.  7th  St.,  Oklahoma  City,  Okla. 

69 

5 

Salina 

Rt.  Rev.  R.  H.  Mize,  D.D., 

156  S.  8th  St.,  Salina,  Kan. 

32 

Texas 

Rev.  Wm.  Wesley  Daup, 

Marlin,  Tex. 

49 

37 

Western  Missouri 

Rev.  E.  F.  Wilcox, 

635  Rialto  Bldg.,  Kansas  City,  Mo. 

44 

5 

West  Texas 

Yen.  B.  S.  McKenzie, 

1332  Willow  St.,  San  Antonio,  Tex. 

57 

Province  VIII. 

Arizona 

Rev.  W.  J.  Dixon, 

819  North  Stone  Ave.,  Tucson,  Ariz. 

21 

1 

California 

Rev.  B.  D.  Weigle, 

1215  Sacramento  St., 

San  Francisco,  Cal. 

80 

15 

Eastern  Oregon 

Rev.  Joseph  W.  Gunn, 

1502  Fifth  St.,  La  Grande,  Ore. 

16 

12 

Idaho 

Rev.  Martin  Damer, 

Box  721,  Nampa,  Idaho. 

40 

37 

Los  Angeles 

Rev.  F.  U.  Bugbee, 

2915  S.  Figueroa  St., 

Los  Angeles,  Cal. 

41 

54 

Nevada 

Rt.  Rev.  George  C.  Hunting,  D.D., 
505  Ridge  St.,  Reno,  Nevada. 

46 

Olympia 

Miss  Lucy  R.  Powell, 

601  St.  Helens  Ave.,  Tacoma,  Wash. 

49 

4 

Oregon 

Mr.  John  W.  Lethaby, 

10-12  Ainsworth  Bldg., 

Portland,  Ore. 

49 

Sacramento 

Yen.  Barr  G.  Lee, 

2620  M  St.,  Sacramento,  Oal. 

46 

9 

San  Joaquin 

Mr.  F.  A.  Eckstrom, 

P.  0.  Box  602,  Stockton,  Cal. 

24 

10 

Spokane 

Rev.  J.  G.  Larsen, 

1122  W.  First  Ave.,  Spokane,  Wash. 

49 

Utah 

Miss  Marguerite  F.  Knapp, 

444  E.  First  South  St., 

Salt  Lake  City,  Utah. 

24 

[99] 


DIOCESAN  PAPERS 


Province  1. 

Connecticut:  The  Connecticut  Churchman 

Editor:  Rev.  A.  P.  Greenleaf,  Wallingford. 

Manager:  Rev.  George  A.  Buck,  Derby. 

Price,  50c.  10  issues.  pages. 

Edition,  1,850  (Ayer).  Families  in  diocese  (est.),  24,000. 

Maine:  The  North  East 

Managing  Editor:  Rev.  Philip  Schuyler,  121  State  St.,  Portland. 
Contributing  Editors:  Rev.  R.  W.  Plant. 

Rev.  Charles  F.  Lee. 

Rev.  Roy  Rolfe  Gilson. 

Very  Rev.  Edmund  R.  Laine,  Jr. 

Assistant  Manager:  Rev.  Vincent  F.  Pottle. 

Price,  50c.  9  issues.  16  pages.  Carries  advertising. 

Edition,  900  (Ayer).  Families  in  diocese  (est.),  2,900. 

Massachusetts:  The  Church  Militant 
Editors:  Rev.  William  A.  Lawrence. 

Rev.  Henry  McF.  B.  Ogilby. 

Rev.  Henry  K.  Sherrill. 

Rev.  John  W.  Suter,  Jr. 

Address,  1  Joy  St.,  Boston. 

Manager:  Mr.  Irving  P.  Fox,  Sudbury  Building,  Boston  14. 

Price,  $1.00.  9  issues.  16  pages.  Carries  advertising. 

Edition,  7,300.  Families  in  diocese  (est.),  30,000. 

New  Hampshire:  The  Church  Fly  Leaf 

Editor  and  Manager:  Rev.  J.  C.  Flanders,  Laconia. 

Price,  25c.  6  issues.  16  pages.  Carries  advertising. 

Edition,  2,300.  Families  in  diocese  (est.),  3,200. 

Rhode  Island:  The  Diocesan  Record 

Editor:  Rev.  George  S.  Pine,  66  Benefit  St.,  Providence. 

Editorial  Board:  Rev.  R.  A.  Seilhamer. 

Mr.  Albert  C.  Rider. 

Mr.  Robert  L.  Anthony. 

Manager:  Mr.  Lewis  D.  Learned,  66  Benefit  St.,  Providence. 

Price,  50c.  9  issues.  16  pages.  Carries  advertising. 

Edition,  1,100.  Families  in  diocese  (est.),  10,000. 

Vermont:  The  Mountain  Echo 

Editor:  Rev.  F.  M.  DeForest,  Northfield. 

Manager:  Mr.  J.  T.  Lance,  Northfield. 

Price,  50c.  6  issues.  10  pages.  Carries  advertising. 

Edition,  1,500.  Families  in  diocese  (est.),  3,000. 

Western  Massachusetts:  The  Pastoral  Staff 

Editor:  Rt.  Rev.  Thomas  F.  Davies,  D.D.,  Springfield. 

Contributing  Editors:  Rev.  Arthur  Chase. 

Rev.  Latta  Griswold. 

Assistant  Editors:  Rev.  A.  D.  Snively. 

Rev.  John  H.  Rosebaugh. 

Manager:  Ven.  Marshall  E.  Mott,  25  Harrison  Ave.,  Springfield. 
Price,  50c.  6  issues.  20  pages.  No  advertising.  , 

Edition,  1,200.  Families  in  diocese  (est.),  8,000. 

Province  II 

Albany:  No  diocesan  paper. 

Central  New  York:  The  Gospel  Messenger 

Editor  and  Manager:  Rev.  F.  C.  Smith,  67  Martin  Building,  Utica. 
Price,  60c.  12  issues.  12  pages.  Carries  advertising. 

Edition,  1,300.  Families  in  diocese  (est.),  13,000. 

[100] 


Long  Island:  The  Long  Island  Churchman 

Plditor:  Ven.  George  F.  Bambach,  170  Remsen  St.,  Brooklyn,  N.  Y. 

Price,  $1.00.  10  issues.  8  pages.  No  advertising. 

Edition,  1,000.  Families  in  diocese  (est.),  22,000. 

Newark:  The  Newark  Churchman 

Editor:  Rt.  Rev.  Edwin  S.  Lines,  D.D.,  21  Washington  St.,  Newark,  N.  J. 
Manager:  Mr.  John  G.  Crawford,  21  Washington  St.,  Newark,  N.  J. 

Price,  50c.  9  issues.  8  pages.  No  advertising. 

Edition,  7,000.  Families  in  diocese  (est.),  21,000. 

New  Jersey:  The  Diocese  of  New  Jersey 

Editor:  Yen.  R.  B.  Shepherd,  307  Hamilton  Ave.,  Trenton. 

Price,  25c.  5  issues.  8  pages.  No  advertising. 

Edition,  5,000.  Families  in  diocese  (est.),  13,000. 

New  York:  Diocesan  paper  under  consideration. 

Western  New  York:  Our  Diocesan  Fellowship 
Editor:  Rev.  B.  S.  Sanderson,  North  Tonawanda. 

Manager:  Mr.  M.  M.  Ludlow,  Jr.,  1086  Ellicott  Square,  Buffalo. 

Price,  $1.00.  10  issues.  20  pages.  No  advertising. 

Edition,  3,000.  Families  in  diocese  (est.),  16,000. 

Province  III 

Bethlehem:  Bethlehem  Churchman 

Editor  and  Manager:  Rev.  S.  E.  Neikirk,  9  Luzerne  Ave.,  Pittston,  Pa. 

Price,  50c.  12  issues.  12  pages.  Carries  advertising. 

Edition,  7,000.  Families  in  diocese  (est.),  8,000. 

Delaware:  No  diocesan  paper. 

Easton:  Diocesan  paper  under  consideration. 

Erie :  The  Diocese  of  Erie 

Editor  and  Manager:  Rev.  Albert  Broadhurst,  Titusville,  Pa. 

Price,  40c.  10  issues.  8  pages.  No  advertising. 

Edition,  1,250.  Families  in  diocese  (est.),  4,000. 

Harrisburg:  The  Harrisburg  Churchman 

Editor:  Rev.  J.  C.  M.  Shrewsbury,  Shamokin,  Pa. 

Publicity  Agent:  Rev.  A.  A.  Hughes,  Manheim,  Pa. 

Manager:  Mr.  K.  H.  Rymer,  Huntingdon,  Pa. 

Price,  25c.  12  issues.  12  pages.  Carries  advertising. 

Edition,  3,000.  Families  in  diocese  (est.),  6,000. 

Maryland:  The  Maryland  Churchman 

Editors:  Ven.  Edward  T.  Helfenstein,  D.D.,  409  North  Charles  St.,  Baltimore. 

Ven.  Romilly  G.  Humphries,  D.D. 

Manager:  Rev.  T.  S.  Will,  409  North  Charles  St.,  Baltimore. 

Price,  50c.  9  issues.  16  pages.  Carries  advertising. 

Edition,  1,700.  Families  in  diocese  (est.),  14,000. 

Pennsylvania:  The  Church  News  of  the  Diocese  of  Pennsylvania 

Editor:  Rev.  Frederick  E.  Seymour,  320  South  44th  St.,  Philadelphia. 

Associate  Editor:  Mr.  James  M.  Bennett,  202  South  19th  St.,  Philadelphia. 
Managing  Editor:  Mr.  Samuel  H.  Warnock,  202  South  19th  St.,  Philadelphia. 
Business  Manager:  Mr.  Charles  H.  Clarke,  1016  Arch  St.,  Philadelphia. 

Price,  $1.00.  8  issues.  36  pages.  Carries  advertising. 

Edition,  2,500.  Families  in  diocese  (est.),  32,000. 

Pittsburgh:  The  Church  News 

Editor:  Rt.  Rev.  Cortlandt  Whitehead,  D.D.,  317  Jenkins  Bldg.,  Pittsburgh,  Pa 
Managing  Editor:  Mr.  M.  C.  Adams,  317  Jenkins  Bldg.,  Pittsburgh,  Pa. 

Price,  $1.00.  11  issues.  24  pages.  Carries  advertising. 

Edition,  1,800.  Families  in  diocese  (est.),  8,000. 

Southern  Virginia:  The  Diocesan  Record 

Editor  and  Manager:  Rev.  G.  W.  Ribble,  Halifax. 

Price,  50c.  11  issues.  16  pages.  Carries  advertising. 

Edition,  1,000.  Families  in  diocese  (est.),  6,000. 

Southwestern  Virginia:  The  Southwestern  Episcopalian 
Editor:  Rt.  Rev.  Robert  Carter  Jett,  D.D.,  Roanoke. 

Managing  Editor:  Rev.  J.  Lewis  Gibbs,  Box  522,  Staunton. 

Associate  Editors:  Rev.  Wm.  J.  Alfriend. 

Rev.  Carleton  Barnwell. 

Rev.  Earnest  A.  Rich. 

Rev.  Charles  W.  Sydnor. 

Assistant  to  Editor:  Miss  Martha  V.  Bell. 

Price,  $1.00.  11  issues.  24  pages.  Carries  advertising. 

Edition,  5,000.  Families  in  diocese  (est.),  2,800. 

[101] 


Virginia:  The  Virginia  Churchman 

Editor  and  Manager:  Rev.  E.  L.  Woodward,  M.D.,  400  Old  Dominion  Trust 
Building,  Richmond. 

Price,  $1.00.  10  issues.  20  pages.  Carries  advertising. 

Edition,  4,500,  Families  in  diocese  (est.),  8,000. 

Washington:  The  Church  Militant 

Editor  and  Proprietor:  Commander  C.  T.  Jewell,  226  Indiana  Ave.,  Washington. 
D.  C. 

Price,  $2.00.  12  issues.  12  pages.  Carries  advertising. 

Edition,  2,500.  Families  in  diocese  (est.),  12,000. 

West  Virginia:  Church  News 

Editor  and  Manager:  Rev.  J.  T.  Carter,  458  West  Main  St.,  Clarksburg. 

Price,  50c.  12  issues.  16  pages.  Carries  advertising. 

Edition,  .  Families  in  diocese  (est,),  3,500. 

Province  IV 

Alabama:  Diocesan  paper  under  consideration. 

Asheville:  Diocesan  paper  being  planned. 

Atlanta:  The  Diocesan  Record 

Editor:  Rev.  C.  E.  Bentley,  St.  Philip’s  Tower,  Atlanta,  Ga. 

Manager:  Mr.  J.  H.  Reed,  St.  Philip’s  Tower.  Atlanta,  Ga. 

Price,  $1.00.  10  issues.  12  pages.  Carries  advertising. 

Edition,  3,500.  Families  in  diocese  (est.),  2,800. 

East  Carolina:  The  Mission  Herald 

Editor  and  Manager:  Rev.  Theodore  Partrick,  Jr.,  Plymouth,  N.  C. 

Contributing  Editors:  Rt.  Rev.  Thomas  C.  Darst,  D.D. 

Rev.  D.  G.  MacKinnon. 

Rev.  R.  B.  Drane,  D.D. 

Rev.  A.  R.  Parshley. 

Mrs.  James  G.  Staton. 

Price,  $1.00.  11  issues.  16  pages.  Carries  advertising. 

Edition,  1,300.  Families  in  diocese  (est.),  3,100. 

Florida:  No  diocesan  paper. 

Georgia:  Diocesan  paper  under  consideration. 

Kentucky:  The  Bishop’s  Letter 

Editors:  Rev.  J.  H.  Brown,  200  Kennedy  Court,  Louisville. 

Rev.  J.  S.  Douglas. 

Rev.  W.  F.  Rennenberg. 

Manager:  Mr.  B.  H.  Armstrong,  125  Kennedy  Court,  Louisville. 

Price,  50c.  12  issues.  32  pages.  Carries  advertising. 

Edition.  Families  in  diocese  (est.),  3,200. 

Lexington:  Diocesan  News 

Editor:  Rev.  W.  S.  Cain,  225  Mt.  Airy  Ave.,  Paris,  Ky. 

Manager:  Mr.  J.  L.  Richardson,  167  North  Limestone  St.,  Lexington,  Ky. 
Price,  75c.  10  issues.  8  pages.  Carries  advertising. 

Edition,  1,000.  Families  in  diocese  (est.),  1,700. 

Louisiana:  The  Diocese  of  Louisiana 

Editor:  Rt.  Rev.  Davis  Sessums,  D.D.,  New  Orleans. 

Associate  Editors:  Mr.  C.  W.  Arny. 

Mrs.  F.  J.  Foxley. 

Manager:  Mr.  Charles  W.  Arny,  1435  Octavia  St.,  New  Orleans. 

Circulation  Manager:  Mr.  A.  C.  Symmes,  1467  Calhoun  St.,  New  Orleans. 
Price,  $1.00.  12  issues.  12  pages.  Carries  advertising. 

Edition,  .  Families  in  diocese  (est.),  6,000. 

Mississippi:  The  Church  News 

Editor  and  Manager:  Rev.  Albert  Martin,  Yazoo  City. 

Price,  50c.  11  issues.  4  pages  (newspaper  size).  Carries  advertising. 

Edition,  2,000.  Families  in  diocese  (est.),  3,000. 

North  Carolina:  The  Carolina  Churchman 
Editor  and  Manager:  Rev.  C.  A.  Ashby,  Raleigh. 

Contributing  Editors:  Rev.  F.  H.  T.  Horsfield. 

Rev.  E.  A.  Penick,  Jr. 

Price,  $1.00.  11  issues.  16  pages.  Carries  advertising. 

Edition,  1,000.  Families  in  diocese  (est.),  4,300. 

South  Carolina:  The  Diocese 

Editor  and  Manager:  Rev.  A.  S.  Thomas,  Box  719,  Charleston. 

Price,  $1.00.  12  issues.  16  pages.  Carries  advertising. 

Edition,  1,183.  Families  in  diocese  (est.),  5,500. 

[102] 


Southern  Florida:  The  Palm  Branch 

Editor:  Rt.  Rev.  Cameron  Mann,  D.D.,  Orlando. 

Assistant  Editor:  Miss  Corinne  Robinson,  Orlando. 

Price,  $1.00.  12  issues.  12  pages.  No  advertising. 

Edition,  1,000.  Families  in  diocese  (est.),  2,500. 

Tennessee:  The  Tennessee  Churchman 

Editor  and  Manager:  Rev.  J.  R.  Sharp,  Box  355,  Tullahoma. 
Price,  50c.  10  issues.  4  pages.  No  advertising. 

Edition,  4,000.  Families  in  diocese  (est.),  4,900. 


Province  V 

Chicago:  The  Diocese  of  Chicago 

Publisher:  Rt.  Rev.  C.  P.  Anderson,  D.D.,  Chicago,  Ill. 

Editor  and  Manager:  Rev.  H.  B.  Gwyn,  Naperville,  Ill. 

Associate  Editor:  Rev.  George  Craig  Stewart,  D.D.,  Evanston,  Ill. 

Price,  75c.  10  issues.  24  pages.  Carries  advertising. 

Edition,  2,700.  Families  in  diocese  (est.),  15,000. 

Fond  du  Lac:  No  diocesan  paper. 

Indianapolis:  Diocesan  paper  under  consideration. 

Marquette:  Diocesan  paper  under  consideration. 

Michigan:  The  Michigan  Churchman 

Editor:  Very  Rev.  W.  L.  Rogers,  St.  Paul’s  Cathedral,  Detroit. 

Manager:  Mr.  I.  C.  Johnson,  2326  Woodward  Ave.,  Detroit. 

Price,  $1.00.  10  issues.  40  pages.  Carries  advertising. 

Edition,  1,500.  Families  in  diocese  (est.),  10,000. 

Milwaukee:  The  Church  Times 

Editor:  Rev.  R.  D.  Vinter,  La  Crosse,  Wis. 

Manager:  Rev.  W.  H.  Stone,  448  Russell  Ave.,  Milwaukee,  Wis. 

Price,  50c.  12  issues.  36  pages.  Carries  advertising. 

Edition,  1,300.  Families  in  diocese  (est.),  6,000. 

Northern  Indiana:  Diocesan  paper  under  consideration. 

Ohio:  Church  Life 

Editor  and  Manager:  Rev.  George  Bailey,  D.D.,  3425  Highview  Ave.,  S.W.. 
Cleveland. 

Price,  $1.00.  12  issues.  20  pages.  Carries  advertising. 

Edition,  5,000.  Families  in  diocese  (est.),  14,000. 

Quincy:  Light 

Editors:  Rt.  Rev.  Edward  Fawcett,  D.D.,  1661  Jersey  St.,  Quincy,  Ill. 

Rev.  J.  M.  D.  Davidson,  D.D.,  502  N.  Randolph  St.,  Macomb,  Ill. 
Publisher:  Mr.  S.  C.  Davidson,  Carthage,  Ill. 

Price,  50c.  11  issues.  8  pages.  No  advertising. 

Edition,  850.  Families  in  diocese  (est.),  1,500. 

Southern  Ohio:  The  Church  Messenger 

Editor:  Rev.  E.  A.  Powell,  Portsmouth. 

Editorial  Board:  Rev.  J.  D.  Herron. 

Rev.  Hubert  Cowley-Carroll. 

Canon  Charles  D.  Reade. 

Ven.  Joseph  H.  Dodshon. 

Secretary:  Rev.  B.  H.  Reinheimer. 

Advertising  Manager:  Rev.  H.  S.  Ablewhite,  Piqua. 

Circulation  Manager:  Rev.  John  Williamson,  Lancaster. 

Price,  $1.00.  12  issues.  16  pages.  Carries  advertising. 

Edition,  1,000.  Families  in  diocese  (est.),  8,000. 

Springfield:  The  Springfield  Churchman 

Editor  and  Manager:  Ven.  J.  C.  White,  602  S.  Glenwood  Ave.,  Springfield,  Ill- 
Price,  50c.  12  issues.  8  pages.  No  advertising. 

Edition,  1,100.  Families  in  diocese  (est.),  1,700. 

Western  Michigan:  The  Church  Helper 

Editor:  Rt.  Rev.  John  N.  McCormick,  D.D.,  Kelsey  Office  Building,  Ottawa  and 
Pearl  Sts.,  Grand  Rapids. 

Manager:  Rev.  L.  R.  Vercoe,  Kelsey  Office  Building,  Ottawa  and  Pearl  Sts„ 
Grand  Rapids. 

Price,  $1.00.  10  issues.  16  pages.  Carries  advertising. 

Edition,  600.  Families  in  diocese  (est.),  3,600. 

[103] 


Province  VI 

Colorado:  The  Church  at  Work  in  Colorado 

Editor:  Rt.  Rev.  Frederick  Ingley,  D.D.,  323  McClintock  Building,  Denver. 
Committee:  Rev.  C.  Herbert  Smith. 

Mr.  Fred  Feldwisch. 

Mrs.  Arthur  L.  Carnahan. 

Price,  free.  Distributed  as  insert  of  The  Church  at  Work.  6  issues.  2  pages. 
No  advertising. 

Edition,  5,000.  Families  in  diocese  (est.),  4,400. 

Duluth:  The  Duluth  Churchman 

Editor:  Rt.  Rev.  G.  G.  Bennett,  2131  East  Superior  St.,  Duluth,  Minn. 
Associate  Editors:  Rev.  E.  W.  Couper. 

Rev.  James  Mills. 

Business  Office:  408  West  First  St.,  Duluth,  Minn. 

Price,  $1.00.  10  issues.  16  pages.  No  advertising. 

Edition,  500.  Families  in  diocese  (est.),  1,600. 

Iowa:  The  Iowa  Churchman 

Editor  and  Manager:  Rev.  W.  C.  Hengen,  222  East  Fifth  St.,  Ottumwa. 

Price,  50c.  9  issues.  8  pages.  Carries  advertising. 

Edition,  3,300.  Families  in  diocese  (est.),  3,800. 

Minnesota:  The  Minnesota  Missionary  and  Church  Record 

Editors:  Rt.  Rev.  F.  A.  McElwain,  D.D.,  131  East  14th  St.,  Minneapolis. 

Rev.  H.  L.  Russell. 

Mrs.  A.  W.  Goldsmith,  Woman’s  Auxiliary  Editor. 

Manager:  Mr.  W.  B.  Keiter,  131  East  14th  St.,  Minneapolis. 

Price,  50c.  12  issues.  16  pages.  Carries  advertising. 

Edition,  1,400.  Families  in  diocese  (est.),  8,000. 

Montana:  The  Montana  Churchman 

Publisher:  Rt.  Rev.  William  F.  Faber,  D.D.,  438  Dearborn  Ave.,  Helena. 
Editor:  Rev.  L.  W.  Snell,  St.  Peter’s  Rectory,  Helena. 

Manager:  Rev.  A.  C.  Prescott,  St.  Peter’s  Hospital,  Helena. 

Price,  $1.00.  12  issues.  8  pages.  Carries  advertising. 

.  Edition,  1,200.  Families  in  diocese  (est.),  2,300. 

Nebraska :  The  Crozier 

Editor  and  Manager:  Rt.  Rev.  E.  V.  Shayler,  203  Kennedy  Building,  Omaha. 
Price,  $1.00.  10  issues.  8  pages.  No  advertising. 

Edition,  600.  Families  in  diocese  (est.),  2,700. 

North  Dakota:  North  Dakota  Sheaf 

Editor:  Rt.  Rev.  J.  Poyntz  Tyler,  D.D.,  Fargo. 

Manager:  Mrs.  E.  H.  Cole,  Fargo. 

Price,  $1.00.  10  issues.  20  pages.  Carries  advertising. 

Edition,  800.  Families  in  diocese  (est.),  1,300. 

South  Dakota:  South  Dakota  Churchman 

Editor:  Rt.  Rev.  Hugh  L.  Burleson,  D.D.,  Sioux  Falls. 

Manager:  Mr.  J.  M.  Miller,  Sioux  Falls. 

Price,  $1.00.  12  issues.  20  pages.  No  advertising. 

Edition,  1,600.  Families  in  diocese  (est.),  3,700. 

Western  Nebraska:  Western  Nebraska  Churchman 
Editor:  Rt.  Rev.  George  A.  Beecher,  D.D.,  Hastings. 

Associate  Editor  and  Manager:  Very  Rev.  Charles  R.  Tyner,  Hastings. 

Price,  $1.00.  12  issues.  16  pages.  Carries  advertising. 

Edition,  .  Families  in  diocese  (est.),  1,200. 

Wyoming:  The  Wyoming  Churchman 

Temporary  Editor  and  Manager:  Ven.  Ernest  Dray,  Evanston. 

Price,  $1.00.  12  issues.  16  pages.  Carries  advertising. 

Edition,  .  Families  in  diocese,  1,600. 

Province  VII 

Arkansas:  No  diocesan  paper. 

Dallas:  First  issue  of  diocesan  paper  in  preparation. 

Kansas:  Diocesan  paper  being  planned. 

Missouri:  The  Church  News 

Editor  and  Manager:  Rev.  D.  H.  Atwill,  2025  Blendon  Place,  St.  Louis. 

Price,  $1.00.  12  issues.  16  pages.  No  advertising. 

Edition,  750.  Families  in  diocese  (est.),  4,600. 

New  Mexico:  No  diocesan  paper. 

North  Texas:  No  diocesan  paper. 

[104] 


Oklahoma :  The  Oklahoma  Churchman 

Editor:  Rt.  Rev.  Theodore  P.  Thurston,  D.D.,  St.  Paul’s  Cathedral,  Oklahoma 
City. 

Managing  Editor:  Rev.  J.  E.  Thompson,  310  East  Noble  Ave.,  Guthrie. 

Price,  $1.00.  10  issues.  12  pages.  Carries  advertising. 

Edition,  650.  Families  in  diocese  (est.),  2,900. 

Salma:  Diocesan  paper  being  planned. 

Texas:  The  Texas  Churchman 

Editor:  Rev.  W.  W.  Daup,  Marlin. 

Manager:  Mr.  A.  O.  Bowdon,  Marlin. 

Price,  $1.00.  12  issues.  16  pages.  Carries  advertising. 

Edition,  3,500.  Families  in  diocese  (est.),  3,500. 

West  Missouri:  The  Signet 

Editor:  Rev.  E.  F.  Wilcox,  635  Rialto  Bldg.,  Kansas  City. 

Price,  50c.  4  issues. 

Edition,  .  Families  in  diocese  (est.),  2,400. 

West  Texas:  The  Church  News 

Editors:  Rt.  Rev.  Wm.  D.  Capers,  D.D.,  San  Antonio. 

Rev.  Philip  K.  Kemp,  St.  Mark’s  Parish  House,  San  Antonio. 

Miss  Harriet  Brown,  St.  Mark’s  Parish  House,  San  Antonio. 

Manager:  Rev.  Claude  R.  Parkerson,  1332  Willow  St.,  San  Antonio. 

Circulation  Manager:  Mrs.  Robert  Thomson,  525  Nolan  St.,  San  Antonio. 

Price,  50c.  12  issues.  12  pages.  Carries  advertising. 

Edition,  1,000.  Families  in  diocese  (est.),  2,200. 

Pr ovine e  VIII 

Arizona:  The  Arizona  Church  Record 

Editor:  Rt.  Rev.  J.  W.  Atwood,  D.D.,  Phoenix. 

Manager:  Rev.  B.  R.  Cocks,  St.  Luke’s  Home,  Phoenix. 

Price,  50c.  4  issues.  12  pages.  No  advertising. 

Edition,  300.  Families  in  diocese  (est.),  1,300. 

California:  The  Pacific  Churchman 

Editor:  Rev.  Britton  D.  Weigle,  1215  Sacramento  St.,  San  Francisco. 
Associate  Editors:  Mrs.  F.  P.  Deering. 

Rev.  Richard  M.  Trelease. 

Rev.  G.  H.  B.  Wright. 

Rev.  Robert  L.  Macfarlane. 

Manager:  Mr.  F.  H.  Avery,  330  Sansome  St.,  San  Francisco. 

Price,  $1.50.  12  issues.  16  pages.  Carries  advertising. 

Edition,  1,000.  Families  in  diocese  (est.),  5,000. 

Eastern  Oregon:  No  diocesan  paper. 

Idaho:  No  diocesan  paper. 

Los  Angeles:  The  Churchman  and  Church  Messenger 

Editor  and  Manager:  Rev.  J.  D.  H.  Browne,  Box  398,  Santa  Monica,  Cal. 
Price,  $1.00.  12  issues.  16  pages.  Carries  advertising. 

Edition,  1,200.  Families  in  diocese  (est.),  5,500. 

Nevada:  No  diocesan  paper. 

Olympia :  The'  Campaign 

Editor:  Miss  Lucy  R.  Powell,  601  St.  Helens  Ave.,  Tacoma,  Wash. 

Publisher:  Publicity  Committee  of  Diocesan  Council. 

Price,  free.  4  issues.  8  pages.  No  advertising. 

Edition,  4,000.  Families  in  diocese  (est.),  3,500. 

Oregon:  The  Oregon  Churchman 

Editors:  Rev.  J.  D.  Rice,  10  Ainsworth  Building,  Portland. 

Rev.  E.  H.  Clark. 

Manager:  Mr.  John  Lethaby,  10  Ainsworth  Building,  Portland. 

Price,  50c.  10  issues.  24  pages.  Carries  advertising. 

Edition,  1,000.  Families  in  diocese  (est.),  2,100. 

Sacramento:  The  Sacramento  Missionary 
Editors:  Rev.  H.  V.  Harris,  Grass  Valley,  Cal. 

Mr.  W.  B.  Hotchkiss. 

Contributing  Editors:  Rt.  Rev.  W.  H.  Moreland,  D.D. 

Ven.  Barr  G.  Lee. 

Manager:  Mr.  Jack  Foale,  Ochsner  Building,  Sacramento,  Cal. 

Price,  $1.00.  10  issues.  20  pages.  Carries  advertising. 

Edition,  1,000.  Families  in  diocese  (est.),  1,500. 

[105] 


San  Joaquin:  Diocesan  Bulletin 

Editor:  Rev.  F.  D.  Graves,  Reedley,  Cal. 

Manager:  Mr.  Hadyn  Arrowsmith,  3120  Tulare  St.,  Fresno,  Cal. 
Price,  free.  4  issues.  4  pages.  No  advertising. 

Edition,  2,000.  Families  in  diocese  (est.),  1,200. 

Spokane:  The  Church  News 

Editor  and  Manager:  Rev.  G.  W.  Laidlaw,  Pullman,  Wash. 
Price,  50c.  10  issues.  16  pages.  Carries  advertising. 

Edition,  2,500.  Families  in  diocese  (est.),  1,400. 

Utah:  The  Utah  Trust  (temporarily  discontinued). 


[106| 


CHURCH  PERIODICALS 

General  Church  Publications 

Official 

The  Spirit  of  Missions,  281  Fourth  Ave.,  New  York.  Monthly.  $1.00  a  year. 

The  Church  at  Work,  281  Fourth  Ave.,  New  York.  Bi-monthly.  Free. 

Exchange  of  Methods,  281  Fourth  Ave.,  New  York.  For  clergy  and  other  Church 
workers.  Bi-monthly.  Free. 

Unofficial 

The  Churchman,  2  West  47th  St.,  New  York.  Weekly.  $4.00.  36  pages. 

The  Living  Church,  1801  Fond  du  Lac  Ave.,  Milwaukee,  Wis.  Weekly.  $4.00. 
36  pages. 

The  Southern  Churchman,  815  East  Grace  St.,  Richmond,  Va.  Weekly.  $3.00. 
24-28  pages. 

The  Witness,  6140  Cottage  Grove  Ave.,  Chicago,  Ill.  $1.50.  Weekly.  8  pages. 

The  American  Church  Monthly,  11  West  45th  St.,  New  York.  $3.00. 

The  Holy  Cross  Magazine,  West  Park,  New  York.  Monthly.  $1.50. 

The  Anglican  Theological  Review,  11  West  45th  St.,  New  York.  Quarterly. 
$4.00  a  year. 

The  Chronicle,  Poughkeepsie,  New  York.  $1.50.  Quarterly.  Published  by  the 
Protestant  Episcopal  Society  for  the  Promotion  of  Evangelical  Knowledge. 

Papers  Devoted  to  Special  Interests 

Indian  WorTc 

South  Dakota.  Anpao  Kin,  Cheyenne  Agency,  S.  D. 

Colored  Work 

Arkansas.  The  Southwest  Churchman,  Little  Rock,  Ark.  Monthly.  50  cents. 
4  pages. 

Maryland.  The  Church  Advocate,  1133  Park  Ave.,  Baltimore,  Md. 

South  Carolina.  The  Church  Herald,  Charleston,  S.  C.  50  cents.  4  pages. 

Social  Work 

Long  Island.  The  Helping  Hand,  Albany  and  Atlantic  Aves.,  Brooklyn,  N.  Y. 
Monthly.  50  cents.  Published  by  the  Church  Charity  Foundation  of  Long  Island. 


Papers  of  Missionary  Districts  Outside  the  States 

Domestic 

Alaska.  The  Alaskan  Churchman,  Nenana,  Alaska.  Quarterly.  $1.00. 

Honolulu.  The  Hawaiian  Church  Chronicle,  Honolulu,  T.  H.  Monthly.  $1.00. 

Philippine  Islands.  The  Diocesan  Chronicle,  567  Calle  Isaac  Peral,  Manila,  P.  I 
Monthly.  $2.00. 

Porto  Rico.  La  Iglesia  Viviente,  Apartado  526,  Ponce,  Porto  Rico.  Monthly.  Vol¬ 
untary  subscriptions. 

Foreign 

Brazil.  Estandarte  Christao,  care  Rev.  Jose  da  Silva,  Pelotas,  Brazil.  Monthly 
8  pages. 

Hankow.  News  Letter,  care  Cathedral  of  St.  Paul,  Hankow,  China.  Monthly 
4  pages.  $1.00  a  year,  payable  in  stamps. 

Mexico.  La  Buena  Lid,  care  Sr.  J.  L.  Perez,  Toluca,  Mexico.  Monthly.  8  pages. 

Shanghai.  News  Letter,  care  St.  John’s  Pro-Cathedral,  Shanghai,  China.  Monthly. 
2  pages. 

[107] 


Tokyo,  Kyoto,  and  Tohoku.  The  Church  in  Japan,  care  Morehouse  Publishing  Co., 
Milwaukee,  Wis.  Quarterly.  32  pages.  50  cents  a  year. 

(It  is  impracticable  to  give  definite  prices  for  all  of  the  above.  Sample  copies  can 

probably  be  obtained  free  on  request.) 

* 

Papers  of  National  Organizations 

Brotherhood  of  St.  Andrew.  St.  Andrew’s  Cross,  202  South  19th  St.,  Philadelphia, 
Pa.  Monthly.  $2.00.  32  pages. 

Daughters  of  the  King.  The  Royal  Cross,  St.  Augustine,  Fla.  Quarterly.  Free  to 
members.  Single  copies,  15  cents.  32  pages. 

Girl’s  Friendly  Society  in  America.  The  Record,  15  East  40th  St.,  New  York.  9 
issues  a  year.  35  cents.  20  pages. 

Guild  of  St.  Barnabas  for  Nurses.  The  News  Letter,  2027  Walnut  St.,  Philadel¬ 
phia,  Pa. 

Seamen’s  Church  Institute.  The  Lookout,  25  South  St.,  New  York.  Monthly.  $1.00. 
16  pages. 

Other  Church  Publications 

American  Church  Sunday-School  Magazine,  1628  Chestnut  St.,  Philadelphia,  Pa. 
Monthly.  $1.5,0. 

Church  and  Synagogue  Quarterly,  202  South  19th  St.,  Philadelphia,  Pa.  $1.00  a 
year. 

Evening  Prayer  Leaflet,  1801  Fond  du  Lac  Ave.,  Milwaukee,  Wis.  For  aids  to 
evening  service.  Weekly.  3  5  cents  for  three  months. 

Hammer  and  Pen,  416  Lafayette  St.,  New  York.  Church  Association  for  the.  .Advance¬ 
ment  of  the  Interests  of  Labor.  Occasional.  5  cents  a  copy. 

The  Isolated  Churchman,  care  Rev.  Martin  Darner,  Nampa,  Idaho.  Church  League 
of  the  Isolated.  Occasional.  Free.  4  pages. 

Living  Church  Annual,  1801  Fond  du  Lac  Ave.,  Milwaukee,  Wis.  A  Church 
almanac  and  clerical  directory.  $1.00  and  $1.25.  576  pages. 

Progress,  88  St.  Nicholas  Ave.,  New  York.  Church  Temperance  Society. 

The  Round  Robin,  Church  Missions  Publishing  Co.,  45  Church  St.,  Hartford.  Conn. 
Stories  from  the  mission  field.  Quarterly.  5  to  20  cents  each. 

The  Social  Preparation,  care  Rev.  A.  L.  Byron-Curtiss,  Willard,  N.  Y.  Church 
Socialist  League  Quarterly.  $1.00  a  year.  16  pages. 

Soldier  and  Servant  Series,  Church  Missions  Publishing  Co.,  45  Church  St.,  Hart¬ 
ford,  Conn.  Missionary  biographies.  Quarterly.  10  to  25  cents  each. 

The  Young  Churchman,  1801  Fond  du  Lac  Ave.,  Milwaukee,  Wis.  For  children. 
Weekly.  $1.00  a  year. 

The  Missionary  Magazine.  Monthly.  30  cents  a  year. 

The  Shepherd’s  Arms,  1801  Fond  du  Lac  Ave.,  Milwaukee,  Wis.  Four  young  chil¬ 
dren  and  infant  classes.  Weekly,  50  cents  a  year.  Monthly,  15  cents  a  year. 


Some  Church  of  England  Publications 

The  (London)  Church  Times,  care  Morehouse  Publishing  Co.,  Milwaukee,  Wis. 
Weekly.  $3.25  a  year. 

The  Guardian,  29  King  St.,  Covent  Garden,  London,  W.  C.,  England.  Weekly. 

The  Church  Quarterly  Review,  New  St.  Square,  London,  England. 

The  Healer,  Mr.  James  M.  Hickson,  Editor,  130  Sutherland  Ave.  London,  W  9- 
England.  Monthly.  $1.80  (Foreign  money  order). 


Some  Magazines  Relating  to  the  Mission  Field 

The  East  and  the  West,  a  quarterly  review  for  the  study  of  missionary  problems, 
Society  for  the  Propagation  of  the  Gospel,  15  Tufton  St.,  Westminster,  S.  W.  1, 
London,  England.  4/6  a  year.  (May  be  ordered  through  The  Bookstore,  281 
Fourth  Avenue,  New  York.) 

The  Church  Missionary  Review,  Church  Missionary  Society,  Salisbury  Square, 
London,  E.  C.  4,  England.  Quarterly.  4/6  a  year.  (May  be  ordered  through 
The  Bookstore,  281  Fourth  Avenue,  New  York.) 

The  International  Review  of  Missions,  published  by  the  International  Mission¬ 
ary  Council,  Edinburgh  House,  Eaton  Gate,  Sloane  Square,  London,  S.  W.  1, 
England.  (New  York  office  for  subscriptions  25  Madison  Avenue.)  Quarterly. 
$2.50.  Single  copy  75  cents. 

[108]  • 


y 


The  Missionary  Review  of  the  World,  156  Fifth  Ave.,  New  York.  Monthly. 
$2.50. 


Asia,  627  Lexington  Ave.,  New  York.  “The  American  magazine  on  the  Orient.” 
Monthly.  $3.50.  This  magazine  has  nothing  to  do  with  religion  officially,  but  is 
valuable  in  any  study  of  Oriental  matters. 

Bulletin  of  the  Pan  American  Union,  17th  and  B  Sts.,  N.  W.,  Washington, 
D.  C.  Monthly.  $2.50.  This  magazine  has  no  direct  religious  interests,  but  is 
of  value  in  connection  with  any  study  of  Latin  American  countries. 


UNIVERSITY  OF  ILLINOIS  LIBRARY 
J  'J  l  1  0  1922 


PREPARATION  OF  MANUSCRIPTS 

1922 


1.  TYPEWRITING.  All  manuscripts,  except  reprints,  should  be  typewritten, 
double  spaced,  and  on  only  one  side  of  the  paper.  The  paper  should  be  opaque. 

2.  FINAL  REVISION.  Before  being  turned  over  to  the  Publicity  Department 
for  printing,  'all  manuscripts  should  be  carefully  revised  and  be  in  final  shape  as 
regards  matter,  punctuation,  capitals,  paragraphing  and  sub-heads. 

3.  DUPLICATES.  At  least  one  duplicate  copy  of  final  revised  manuscript 
should  be  made  and  retained. 

4.  SPELLING.  Webster’s  International  Dictionary  shall  be  the  authority. 

Special  cases  to  be  noted: 

Program,  not  Programme. 

Saviour,  not  Savior. 

5.  CAPITALS.  A  word  should  not  begin  with  a  capital  unless  it  is  a  proper 
name,  a  title  or  part  of  a  title,  or  refers  to  a  particular  person  or  body  of  persons. 

“Church”  should  always  begin  with  a  capital  except 

when  used  to  mean  a  building. 

Personal  and  relative  pronouns  when  referring  to  one 

of  the  Persons  of  the  Holy  Trinity  shall  begin  with  a  capital; 

but  not  when  referring  to  the  Church. 

6.  ABBREVIATIONS.  Do  not  abbreviate  General  Convention,  Presiding  Bishop 
and  Council,  or  any  other  title. 

Use  “St.”  instead  of  “Saint” 

“Rt.  Rev.”  instead  of  “Right  Reverend” 

“Rev.”  instead  of  “Reverend” 

“Dr.”  instead  of  “Doctor” 

Except  in  lists,  use  “the”  before  “Rev.”  and  “Rt.  Rev.” 

Do  not  use  for  “and” 

7.  COLLECTIVE  NOUNS.  Always  use  verbs  in  the  singular  with  collective 
nouns. 

Use  “it”  when  referring  to  a  collective  noun,  not  “they”  or  “them.” 

8.  PUNCTUATION.  Use  as  little  punctuation  as  possible. 

Avoid  the  use  of  dashes. 

In  case  of  quotations,  set  the  quotation  marks 
Outside  the  comma  and  the  period, 

Inside  the  colon,  the  semicolon,  the  exclamation  mark 
and  the  interrogation  mark. 

If  the  punctuation  marks  belong  to  the  quotation,  set 
them  inside  the  quotation  marks. 

9.  QUESTIONS  of  Capitals,  Abbreviations,  Punctuation,  etc.,  to  be  determined 

by  reference  to  Text,  Type  and  Style,  by  George  B.  Ives. 

10.  SIGNATURE.  All  printed  matter  issued  in  the  name  of  the  Presiding 
Bishop  and  Council  shall  have  the  signature  Presiding  Bishop  and  Council,  the  name 
of  the  Department,  Division,. Auxiliary,  etc.,  being  written  under  this  signature. 

11.  DATE.  On  the  front  cover  or  cover  page  of  all  printed  matter  shall  be 
printed  the  year  in  which  it  is  published.  This  date  to  be  below  the  Signature,  unless 
another  position  is  specially  designated. 

12.  THE  BOOK  STORE.  All  printed  matter  of  which  there  will  be  demand  for 

additional  copies,  except  in  cases  requiring  special  method  of  distribution,  shall  bear 
the  following  statement:  “Additional  copies  may  he  obtained  from  The  Book  Store, 
Church  Missions  House,  281  Fourth  Avenue,  New  York,  by  asking  for  No.  - .” 

13.  PRINTING  DIRECTIONS.  All  manuscripts  shall  be  accompanied  by  a 
written  statement  of  specifications  as  to  form,  size,  number  of  copies  to  be  printed,  cuts 
to  be  used  (if  any),  what  price  (if  any)  is  to  be  charged  per  copy,  and  what  appro¬ 
priation  item  is  to  be  charged  with  the  job.  Blanks  for  printing  directions  may  be 
obtained  from  Publicity  Department. 

14.  PROOFS.  When  proofs  are  corrected  there  should  be,  in  addition  to  the 
correction  of  typographical  errors,  only  such  alterations  as  are  absolutely  essential. 
All  final  revised  proofs  must  bear  the  “O.K.”  of  the  author  or  person  in  charge  of  the 
manuscript. 


1  Ed.  5-22.  12M.  Sch. 


[HO] 


Additional  copies  of  this  Handbook  may  be  ob¬ 
tained  from  The  Book  Store,  Church  Missions  House, 
281  Fourth  Avenue,  New  York. 


